This document discusses content strategy and social media marketing. It includes an agenda for a class on emerging and social media. The class will include a discussion on developing a content strategy, reviewing a case study of the Wisconsin Department of Tourism's social media efforts, and assigning students to create blogs on WordPress and submit questions. The document provides guidance on developing an effective content strategy, including defining business objectives and platforms, and creating engaging content across various social media channels.

1. EMERGING AND SOCIAL
MEDIA IN THE MARKETPLACE
MARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300

2. THOUGHTS FROM LAST WEEK
DEVELOPING A CONTENT STRATEGY
AGENDA /
/ CLASS DISCUSSION
CASE STUDY
ASSIGNMENT
QUESTIONS
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3. THOUGHTS FROM LAST
WEEK’S ASSIGNMENT
BLOG ENTRIES FROM AUGIE RAY
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4. DEVELOPING A
CONTENT STRATEGY
BLOG AND SOCIAL ARE IMPORTANT COMPONENTS
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5. CONTENT STRATEGY
MEDIA LOCAL
WEB SITES / MOBILE
E-MAIL SOCIAL

6. CONTENT STRATEGY
• Business Objectives
• What are the primary business objectives?
• What channels do your consumers primarily use?
• Developing a Platform
• What channels will we be active in?
• Do we have content to support them?
• How do they work together?
• Telling a Story
• Duplicate content is frowned upon.
• Search engines, especially Google, like fresh content.
• Where do you need to be found? Where do you want to be found?
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7. CONTENT STRATEGY
WEB TUMBLR
500PX SYNDICATED TWITTER
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8. CLASS DISCUSSION
WHAT WORKS, WHAT DOESN’T
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9. CASE STUDY
WISCONSIN DEPARTMENT OF TOURISM
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16. CASE STUDY
IN MO M E N T MOB ILE
SHO RT-T ER M SOC IAL
LO NG-T E RM E- MAIL
LO NG-T E RM W EB
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17. ASSIGNMENT
JANUARY 23, 2012
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18. ASSIGNMENT
• Create a Blog on Wordpress
• Requirements include setting up widgets.
• Send me an e-mail with a link to your blog.
• Will create a list on D2L.
• Submit Questions for Augie Ray:
• Questions are due by EOD (end of day) Thursday
• Required Readings:
• How to Choose Categories for Your Blog
• Technorati State of the Blogosphere
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19. QUESTIONS
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