This document discusses social media analytics and tracking. It begins by outlining the mission to clarify goals, identify key performance indicators, understand available tools and metrics, and provide reporting and analysis. It then discusses determining return on investment and defining costs and gains. Common social media platforms like Facebook, Twitter, YouTube and LinkedIn are examined and potential metrics for each are provided. The importance of defining key performance indicators that are relevant to goals is stressed. Finally, the presentation emphasizes analyzing data and creating useful reports that highlight trends, metrics, and recommendations.
He who has the most followers doesn't always win. There are a number of tools available to measure the success of a social media program. The challenge is determining which metrics are actually meaningful. Explore the ways to measure effectiveness on Facebook, Twitter and other social media platforms, along with how to bring them in line with institutional goals.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
He who has the most followers doesn't always win. There are a number of tools available to measure the success of a social media program. The challenge is determining which metrics are actually meaningful. Explore the ways to measure effectiveness on Facebook, Twitter and other social media platforms, along with how to bring them in line with institutional goals.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
2014 Guide to the Social Media Landscape. Discussion topics include:
(1) What is social media?
(2) Important Terms and Definitions
(3) List of Top Networks and Platforms
(4) Helpful Tools : Google Alerts
(5) 2014 Web and Social Trends
A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action using the social web.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
101 Social Media Tactics for NonprofitsChad Norman
This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
2014 Guide to the Social Media Landscape. Discussion topics include:
(1) What is social media?
(2) Important Terms and Definitions
(3) List of Top Networks and Platforms
(4) Helpful Tools : Google Alerts
(5) 2014 Web and Social Trends
A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action using the social web.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
101 Social Media Tactics for NonprofitsChad Norman
This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Social Media Case Study: How Luminous Creates Awareness About the Importance ...Social Samosa
#LuminousPowerPledge is a CSR initiative by Luminous to create awareness amongst people about the importance of power and electricity conservation and is an attempt to drive them towards saving it.
How Coca-Cola Wins on China Digital & Social MediaResonance China
This sample China Social Campaign Report shows you an excerpt of Coke's successful Musicon China social media campaign. It deep dives into Coke's mobile and key influencer strategies used to better penetrate the China market.
MindShift Interactive evaluates the launch of Mahindra's latest car, Mahindra e2o. Did it 'Rise' to the expectations of their TG. Find out our verdict on Social Media.
You can use this template for a weekly, monthly, or yearly social media report. Simply customize it to your needs.
You cee the deck with notes here: https://www.haikudeck.com/social-media-report-template-business-presentation-1gtJPrhvTJ
Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism.
MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics.
Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.
Social media management consists of various well planned steps,Monitoring or Report generation is one of the most important part of them,as it delivers powerful insights about how well your brand is doing out there in Social media and what are the loose ends that you need to tight.This a sample social media report.Social media monitoring,
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Leveraging Social Media to Drive Awareness and Increase Engagement with Studentsfederalstudentaid
Session 28 FSA Fall Conference 2012. This session will provide financial aid administrators and college access professionals with an overview of FSA’s new social media platforms and activities. Learn how you can use online listening to create better content; leverage FSA content for your own Facebook, Twitter, and YouTube pages; increase student engagement with your pages and learn how you can measure effectiveness of your efforts.
Social media case study - Marketing your eventsaidWot
This is a social media case study done by the saidWot team at the 3rd annual social media conference. It contains useful insights and information on using social media to market events and campaigns.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Social Media Marketing Tutorial for Beginners 2023 video by simplilearn aims to educate one on What social media marketing is? To help in boosting brand awareness over social media networking sites. This video on Social Media Marketing Tutorial for Beginners 2023 will talk about social media sites like Facebook, Instagram, Youtube, TikTok, snapchat, telegram, LinkedIn and quora. Then we will wrap up this tutorial with different social media strategies to create brand awareness and boost brand traffic.
👉 00:00:00 Introduction - (Social Media Marketing Tutorial for Beginners 2023)
👉 00:04:41 Trends - (Social Media Marketing Tutorial for Beginners 2023)
👉 00:12:44 What is Social media marketing? - (Social Media Marketing Tutorial for Beginners 2023)
👉 00:20:49 Importance of Social media marketing - (Social Media Marketing Tutorial for Beginners 2023)
👉 00:24:51 Social media strategies - (Social Media Marketing Tutorial for Beginners 2023)
👉 00:34:50 Social media marketing platform - (Social Media Marketing Tutorial for Beginners 2023)
👉 01:02:34 Pros and cons - (Social Media Marketing Tutorial for Beginners 2023)
👉 01:04:40 Frequently Asked Questions - (Social Media Marketing Tutorial for Beginners 2023)."
❓ What is Social Media Marketing?
Social media marketing (SMM) is the utilization of social media—the platforms on which users create social networks and exchange information to develop a company's Brand, boost sales, and drive website traffic. Also, Social media marketing (SMM) has purpose-built data analytics that permits marketers to monitor the progress of their efforts and identify far more opportunities to involve.
❓ Why Social media marketing is important?
⏩ Social media has enabled us to connect with customers like before. There are numerous ways to connect with target audiences, ranging from YouTube, a content platform, and Facebook, a social site, to Twitter, a microblogging service.
⏩ The versatile nature of social media interaction, whether direct engagement or passive "liking," allows businesses to grow and prosper on good publicity opportunities generated by eWOM proposals between current and potential customers.
⏩ A well-planned social media marketing (SMM) strategy provides another invaluable resource for improving marketing outcomes: customer data.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅ Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
✅ Watch videos on Digital Marketing By Simplilearn: https://youtube.com/playlist?list=PLE...
#SocialMediaMarketing #SocialMediaMarketingTutorial #WhatIsSocialMediaMarketing #SocialMediaMarketingForBeginners #SocialMediaMarketingTools #SocialMediaMarketingTrends #DigitalMarketing #DigitalMarketingTutorial #DigitalMarketingTypes #Simplilearn
✅ IMT Digital Marketing Program Overview
This IMT Ghaziabad Digital Marketing Program grooms you to become a Digi
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Webinar: How and why to use social media to inform creative contentBuiltvisible
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Presentation given by Brian Swanson to the AICPA on leveraging social media to develop your company's brand in 2012 - Flashpoint Marketing - Accounting Marketing.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Similar to CASESMC: Social Media Analytics and Tracking (20)
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. Learn the fundamentals of how search works and how social media can play a part in determining if you are lost or found.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. Our Mission
• Clarify goals and objectives.
• Identify key performance
indicators.
• Understand available
tools/metrics.
• Provide clear reporting and
analysis.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
7. The Gain
•Build better brand
awareness.
•Increase event
attendance.
•Increase applications.
•Drive web traffic.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
8. What are your goals?
1. Build awareness.
2. Increase
engagement.
3. Drive enrollment.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8
9. Measureable Objectives
• Reach ___ people on
Facebook.
• Increase engagement ___
percent.
• Drive ___ people to the
website.
• Prompt ___ people to inquire.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9
10. Determining KPI
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
What are your key
performance
indicators?
11. Performance Indicators
Reach • Impressions • Views •
Friends • Subscribers • Followers • In
Circles • Likes • +1s • Comments •
Shares • Retweets • Mentions •
People Talking About This •
Engaged Users • Virality • Check-
Ins • Visits • Pageviews • Time on
Page • Bounce Rate • Conversions •
RSVPs • Inquiries • Applications •
GiftsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
12. Define Your KPI
Don’t measure
everything, just what
matters to you.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12
#casesmc
13. Determining KPI
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13
Goal
Faceboo
k
Twitter YouTube LinkedIn
Build
Awareness
Total Likes
Reach
Impression
s
Followers
Subscribers
Views
Unique Views
Followers
Pageviews
Increase
Engagement
Likes
Comments
Shares
@Mentions
Retweets
Likes
Comments
Shares
Likes
Comments
Recommend
Drive
Enrollment
Referrals
Inquiries
Application
s
Referrals
Inquiries
Applications
Referrals
Inquiries
Applications
Referrals
Inquiries
Applications
16. Facebook Insights
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16
Metric Meaning
Total Likes
The number of unique people who like your
page.
Friends of Fans
The number of unique people who are friends
of people who like your page.
Talking About This
The number of people in a week who have
created a story about your page, i.e. liked,
commented, shared or posted.
Weekly Total Reach
The number of unique people in a week who
have seen a piece of content from your page.
18. Facebook Insights
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18
Metric Meaning
Reach
The number of unique people who page seen
you post.
Engaged Users
The number of unique people who clicked on
a post (includes photo views).
Talking About This
The number of unique people who have
created a story about your page, i.e. liked,
commented, shared or posted.
Virality
Percentage of people who saw your post and
created a story from it.
19. Export the Data
The real gold in
Facebook page data
has to be exported.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19
#casesmc
20. Exported Data
• Organic, paid and viral
impressions.
• Organic, paid and viral reach.
• Lifetime negative feedback.
• Consumptions by type.
• Story types created.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20
24. Additional Resources
• Social Media Monitor by Wildfire
• TwitterGrader by Hubspot
• TweetStats
• SocialBro
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 24
30. 3rd
Party Scores
Unless a measurement tool
addresses your specific
goals, the number it spits out
is useless.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 30
#casesmc
39. Analyze and Report
Social media
measurement is only as
valuable as the analysis
that follows.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 39
#casesmc
40. Creating a Report
• Make it easy to read and
understand.
• Report key performance
indicators.
• Monitor and highlight trends.
• Offer recommendations.
• Explain causation.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 40
43. Creating a Report
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 43
Social Media Report: Overview
June1, 2011 - May 31, 2012
Build Brand Awareness
Posts Subscribers Reach Impressions
1,331 20,591 é 70% 874,495 4,415,571
IncreaseAudienceEngagement
Engagements Engagements per Post Engagements per Subscriber
10,247 7.70 0.50
Drive Traffic to Enrollment
Referrals Inquiries Undergraduate Applications GraduateApplications
65,740 ê 41% 667 9 é 100% 165 é 100%
Total number of referrals to theWebster
websitefromsocial media.
Requests for information, RSVPs and
applications fromsocial media referrals.
Number of undergraduateapplications coming
fromsocial media referrals.
Webster's social channels grew70 percent over thepast year with littlesign of slowingdown. Facebook continues to dominatethesocial media scence
when it comes to building awareness. It possesses thelargest network of Webster subscribers (9,534) with Twitter coming in second (6,865).
Total number of unique users reached across
all social media platforms.
Facebook rules when it comes to audience engagement, netting nearly 32 engagements per post. Thenext highest platformwas Y ouTube whereeach
videoposted averaged just over 5 engagements per post. Facebook accounted for 92 per cent of Webster's total social engagements.
Themost social traffic to theWebster websitecamefromFacebook (90 percent), so it is no surprisethat Facebook also leads when it comes toinquriies
and applications. Therewas a significant decreasein the year-over-year referrals, most likely due to changes in Facebook that keep users logged in.
Number of graduateapplications coming fr om
social media referrals.
Total number of Facebook posts, tweets, pins
and videos uploaded by Webster.
Total number of Facebook fans, Twitter
followers, YouTubesubscribers, etc.
Total number of uniqueusers reached across
all social media platforms.
Total number of likes, comments and shar es
across all social media channels.
Averagenumber of engagements — likes,
comments, shares — per post.
% of subscribers who haveengaged with
Webster-generated content.
44. Review
• Clarify goals and objectives.
• Identify key performance
indicators.
• Understand available tools.
• Provide clear reporting and
analysis.
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 44