The document discusses strategies for using social media marketing effectively. It recommends top social channels like email marketing, blogs, YouTube, Facebook and others. It also covers integrating social media with a company's website and marketing plans through campaigns that target specific segments and drive them to a call to action. The document provides examples and discusses metrics like numbers of fans, impressions and likes to expect from posts, as well as costs of paid ads. It concludes with tips for social media methods like setting reminders and splitting tasks among employees.