This presentation was for Springboard Boston: http://bit.ly/SHRatSpringboard
Blogging isn’t easy—you’ve got to learn how to effectively create and promote your own content if you want to be successful. Here is the blogging process from start to finish with actionable takeaways:
• Brainstorming great ideas
• Writing engaging content
• Optimizing your posts for sharing and discovery
• Promoting your blog
• Analyzing which content works
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
The document discusses setting goals and measuring ROI for B2B social media marketing. It recommends determining which social networks are relevant for a business and its customers, setting goals for metrics like traffic, leads or sales, and tracking engagement and impressions to benchmark performance. The document provides examples for calculating social media reach and valuing impressions. It emphasizes the importance of tracking how social media interacts with other channels and may contribute to leads and sales over time to demonstrate ROI.
The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.
This document discusses how Twitter fits into inbound marketing strategies. It provides tips for using Twitter effectively, such as listening to customers, learning from influencers, caring about others, and serving others by providing value. It highlights data showing that many customers and potential customers are on Twitter and that companies can acquire new customers through Twitter. It also discusses tools for understanding Twitter traffic and promoting tweets. The overall message is that Twitter is an important conversation that marketers should participate in order to build relationships and provide value to others.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
The document discusses using social media for marketing goals. It provides an agenda covering topics like marketing and social media goals, brand awareness and influence measured by Klout score, using social media for SEO, best practices for blogs and social media, and analyzing website and blog traffic from social networks. The presentation aims to show how social media can help with awareness, engagement, lead generation, and sales.
On Tuesday, March 30, 2010 I was invited to speak to a group of students studying Emerging and Social Media at Marquette University.
The topic of my presentation was Social Media Strategy and Implementation.
Use Stickybits to attach comments or questions, http://stickybits.com/c/7460958735923/krgRnrzT1bEBpes5LhJF9W
You can also read more on my blog, http://blog.jenders.com/2010/03/30/social-media-strategy-and-implementation/
This document outlines the agenda for a marketing class discussion on emerging and social media. It includes discussions on social bookmarking, social sharing, guest speakers on social media strategy, a case study on Coca-Cola's use of Tumblr, and an assignment for students to read and comment on class blogs. Key topics covered are how brands can engage audiences on social news and sharing sites, and how Coca-Cola aims to spread positivity on Tumblr by reposting fun user content.
Getting More From Your Social Media EffortsAnthony Zarro
This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012.
The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
The document discusses setting goals and measuring ROI for B2B social media marketing. It recommends determining which social networks are relevant for a business and its customers, setting goals for metrics like traffic, leads or sales, and tracking engagement and impressions to benchmark performance. The document provides examples for calculating social media reach and valuing impressions. It emphasizes the importance of tracking how social media interacts with other channels and may contribute to leads and sales over time to demonstrate ROI.
The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.
This document discusses how Twitter fits into inbound marketing strategies. It provides tips for using Twitter effectively, such as listening to customers, learning from influencers, caring about others, and serving others by providing value. It highlights data showing that many customers and potential customers are on Twitter and that companies can acquire new customers through Twitter. It also discusses tools for understanding Twitter traffic and promoting tweets. The overall message is that Twitter is an important conversation that marketers should participate in order to build relationships and provide value to others.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
The document discusses using social media for marketing goals. It provides an agenda covering topics like marketing and social media goals, brand awareness and influence measured by Klout score, using social media for SEO, best practices for blogs and social media, and analyzing website and blog traffic from social networks. The presentation aims to show how social media can help with awareness, engagement, lead generation, and sales.
On Tuesday, March 30, 2010 I was invited to speak to a group of students studying Emerging and Social Media at Marquette University.
The topic of my presentation was Social Media Strategy and Implementation.
Use Stickybits to attach comments or questions, http://stickybits.com/c/7460958735923/krgRnrzT1bEBpes5LhJF9W
You can also read more on my blog, http://blog.jenders.com/2010/03/30/social-media-strategy-and-implementation/
This document outlines the agenda for a marketing class discussion on emerging and social media. It includes discussions on social bookmarking, social sharing, guest speakers on social media strategy, a case study on Coca-Cola's use of Tumblr, and an assignment for students to read and comment on class blogs. Key topics covered are how brands can engage audiences on social news and sharing sites, and how Coca-Cola aims to spread positivity on Tumblr by reposting fun user content.
Getting More From Your Social Media EffortsAnthony Zarro
This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012.
The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.
This document discusses creating shareable content and outlines tips for content formats, promotion, and plugins. It notes Janet Aronica is head of marketing at Shareaholic and outlines the company's growth from 2008 with 1 million downloads to now serving over 270 million people per month globally. Tips include using current events, lists, guest bloggers, optimizing headlines, introductions, branding visuals, linking to old content, related content, featured images, meta descriptions, and plugins.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content like blogging, and social media to attract website visitors and convert them into leads and customers. It discusses optimizing websites for search engines through on-page and off-page techniques. Content like blogging is emphasized as important for SEO and attracting the right audiences. Social media is presented as a major driver of leads and sales. The document concludes by stressing the importance of measuring marketing efforts across channels in the inbound marketing funnel from visitors to leads to customers.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Building Member Loyalty - CPA Firm AssociationsMichelle Golden
This document discusses how organizations can build member loyalty through social media and modern marketing techniques. It begins by explaining what social media is and why it is important for organizations. It then provides tips on how to build an online community through social media, including leveraging multiple channels, continuing personal engagement digitally and in-person, and choosing social media platforms based on members' preferences. The document emphasizes quality over quantity, listening to members, and developing an action plan to nurture the online community.
The document provides an overview of day two of a New Media PR boot camp. It discusses topics like the state of search and the internet, search engine optimization, keyword discovery, metadata like title tags and descriptions, blogging, podcasting, and promoting content. Key points include statistics on internet usage, the importance of quality over quantity of backlinks, optimizing different types of content like press releases and videos, and measuring the impact of promotion strategies.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
The document provides an overview of a social media boot camp. It discusses topics like search engine optimization, page rank, the state of search and the internet, search and reputation on social networks, keywords for discovery, secret formulas for SEO, blogging photos and videos, podcasting, online audio and video, and social networking. Case studies are presented on topics like LA Opera using podcasting, APM music on podcasting, Starbucks use of podcasting, and PSNH's use of social media. Recommendations are provided for building communities through social software.
This presentation is the full version of one I'm delivering several times in September 2009, and is posted here for reference. It's updated with some of our latest Mayo Clinic social media activities.
This document provides an overview of social media and search engine optimization techniques. It discusses key concepts like keywords, links, blogs, videos and podcasts. Case studies are presented on topics like Greenpeace attacking Nestle on Facebook and BP's communications around the Deepwater Horizon oil spill. Guidelines are provided for social networking platforms like Facebook, LinkedIn and developing internal communities. The document emphasizes building relationships, transparency and responding quickly to engage audiences.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
This document provides an overview of social media strategies for Lisa Pearl Photography and The Girl with The Curl. It discusses developing social media objectives and content, choosing appropriate channels, and measuring effectiveness. Key points include brainstorming kick-ass content aligned with objectives, creating a unique brand voice, and mastering relevant technologies like Facebook, Twitter, and LinkedIn to engage audiences and build communities. Measurement of efforts and continual learning are emphasized to refine social media strategies over time.
How Businesses Are Marketing with Facebook & TwitterHubSpot
This document summarizes a presentation about how businesses are using Facebook and Twitter for marketing. It discusses how HubSpot uses social media as part of an inbound marketing strategy to drive website visitors, leads, and customers. Case studies are presented showing how companies like MailChimp, All Things Jeep, and Nicholas Kristof use Facebook and how HubSpot, Ken Lauher, and Webinetry use Twitter successfully. The presentation emphasizes the importance of creating and sharing useful content on social media and tracking results.
The document discusses how businesses are using Facebook and Twitter for marketing purposes. It provides examples of how companies like MailChimp, All Things Jeep, and Nicholas Kristof have successful Facebook pages by regularly posting engaging content and interacting with their communities. For Twitter, it discusses how companies like HubSpot have grown their follower bases by consistently publishing useful blog posts, videos, and other content. It emphasizes the importance of measuring social media efforts by tracking metrics like visitors, leads, and customers generated from each channel.
The document provides an overview of using LinkedIn to market a business and oneself. It discusses how nearly 50% of online adults participate in social media and consumer generated media. It then provides background on LinkedIn, highlighting its growth and representation of Fortune 500 companies. The document outlines reasons to use LinkedIn and provides tips on completing one's profile, engaging with connections, and using applications to increase visibility.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
This document discusses creating shareable content and outlines tips for content formats, promotion, and plugins. It notes Janet Aronica is head of marketing at Shareaholic and outlines the company's growth from 2008 with 1 million downloads to now serving over 270 million people per month globally. Tips include using current events, lists, guest bloggers, optimizing headlines, introductions, branding visuals, linking to old content, related content, featured images, meta descriptions, and plugins.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content like blogging, and social media to attract website visitors and convert them into leads and customers. It discusses optimizing websites for search engines through on-page and off-page techniques. Content like blogging is emphasized as important for SEO and attracting the right audiences. Social media is presented as a major driver of leads and sales. The document concludes by stressing the importance of measuring marketing efforts across channels in the inbound marketing funnel from visitors to leads to customers.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Building Member Loyalty - CPA Firm AssociationsMichelle Golden
This document discusses how organizations can build member loyalty through social media and modern marketing techniques. It begins by explaining what social media is and why it is important for organizations. It then provides tips on how to build an online community through social media, including leveraging multiple channels, continuing personal engagement digitally and in-person, and choosing social media platforms based on members' preferences. The document emphasizes quality over quantity, listening to members, and developing an action plan to nurture the online community.
The document provides an overview of day two of a New Media PR boot camp. It discusses topics like the state of search and the internet, search engine optimization, keyword discovery, metadata like title tags and descriptions, blogging, podcasting, and promoting content. Key points include statistics on internet usage, the importance of quality over quantity of backlinks, optimizing different types of content like press releases and videos, and measuring the impact of promotion strategies.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
The document provides an overview of a social media boot camp. It discusses topics like search engine optimization, page rank, the state of search and the internet, search and reputation on social networks, keywords for discovery, secret formulas for SEO, blogging photos and videos, podcasting, online audio and video, and social networking. Case studies are presented on topics like LA Opera using podcasting, APM music on podcasting, Starbucks use of podcasting, and PSNH's use of social media. Recommendations are provided for building communities through social software.
This presentation is the full version of one I'm delivering several times in September 2009, and is posted here for reference. It's updated with some of our latest Mayo Clinic social media activities.
This document provides an overview of social media and search engine optimization techniques. It discusses key concepts like keywords, links, blogs, videos and podcasts. Case studies are presented on topics like Greenpeace attacking Nestle on Facebook and BP's communications around the Deepwater Horizon oil spill. Guidelines are provided for social networking platforms like Facebook, LinkedIn and developing internal communities. The document emphasizes building relationships, transparency and responding quickly to engage audiences.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
This document provides an overview of social media strategies for Lisa Pearl Photography and The Girl with The Curl. It discusses developing social media objectives and content, choosing appropriate channels, and measuring effectiveness. Key points include brainstorming kick-ass content aligned with objectives, creating a unique brand voice, and mastering relevant technologies like Facebook, Twitter, and LinkedIn to engage audiences and build communities. Measurement of efforts and continual learning are emphasized to refine social media strategies over time.
How Businesses Are Marketing with Facebook & TwitterHubSpot
This document summarizes a presentation about how businesses are using Facebook and Twitter for marketing. It discusses how HubSpot uses social media as part of an inbound marketing strategy to drive website visitors, leads, and customers. Case studies are presented showing how companies like MailChimp, All Things Jeep, and Nicholas Kristof use Facebook and how HubSpot, Ken Lauher, and Webinetry use Twitter successfully. The presentation emphasizes the importance of creating and sharing useful content on social media and tracking results.
The document discusses how businesses are using Facebook and Twitter for marketing purposes. It provides examples of how companies like MailChimp, All Things Jeep, and Nicholas Kristof have successful Facebook pages by regularly posting engaging content and interacting with their communities. For Twitter, it discusses how companies like HubSpot have grown their follower bases by consistently publishing useful blog posts, videos, and other content. It emphasizes the importance of measuring social media efforts by tracking metrics like visitors, leads, and customers generated from each channel.
The document provides an overview of using LinkedIn to market a business and oneself. It discusses how nearly 50% of online adults participate in social media and consumer generated media. It then provides background on LinkedIn, highlighting its growth and representation of Fortune 500 companies. The document outlines reasons to use LinkedIn and provides tips on completing one's profile, engaging with connections, and using applications to increase visibility.
Similar to The Content Lifecycle: How to Create and Share Content Your Readers Will Love (20)
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
CAKE: Sharing Slices of Confidential Data on Blockchain
The Content Lifecycle: How to Create and Share Content Your Readers Will Love
1. The Content
Lifecycle:
How to Create and
Share Content Your
Readers Will Love
Janet Aronica
Head of Marketing
Shareaholic
Ginny Soskey
Marketing Manager
Shareaholic
32. On-page Off-page
SEO SEO
• Keyword • Linkbuilding
research/targetin • Guest blogging
g • Social media
• Headlines • Ad words
• Page titles
• Image file names
• Meta description
32
54. Get
visual
Pinterest is the fourth
largest traffic source in
the world.
Inspirational,
curated photos
41% of adult internet users curate
photos or videos online.1
1Source:
54 http://pewinternet.org/Reports/2012/Online-Pictures.aspx
55. Get down to the basics.
Pin
Share
Repin Board
Reblog, Retweet Collection of Pins
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56. What should you do now?
Complete
Network Optimize
Presence
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First, meet our fearless leader, Jay. Before founding Shareaholic, Jay was VP of Products at Lookery, a targeted ad network for more than 200 million users. Prior to that he was a Product Manager and founding team member at Compete.com, which was acquired by WPP. Jay graduated cum laude from Tufts University with a degree in Computer Science.
In 2008 Jay started Shareaholic as a nights and weekends project because he wanted a better way to share content on the web. In its first year Shareaholic won the Mozilla Foundation’s Extend Firefox award for best Firefox extension. Just a year later it crossed 1 million downloads.This early traction truly is a testimony to Jay’s scrappiness and intelligence. He is a true innovator and these accomplishments really laid the foundation for the where we are at today and where we will go tomorrow.
Fast forward to 2012 - Our browser tools have grown to more than 2 million downloads and 180k active daily installs.We enable our users to share to more than 200 social networks.
We have more than 200,000 websitesin our publisher network using our sharing tools and related content widget to increase traffic and engagement on their blogs
And in addition to all this, we have more than 2500 developers accessing our API to power their projects, which include more sharing tool styles and browser extensions.
All in all, our content sharing and discovery tools reach more than 300 millionpeople each month
That’s a lot of people. In fact, that’s more people than the populations of Germany, France, and the United Kingdom combined.
Put another way, if Shareaholic was a country, it’d be the 4th largest nation on the planet behind China, India and the United States.
My first blog was about my life as a server. I was a server from age 16 all through college and my blog was just funny stories about my customers.I got an A though!Sometimes I think to myself that I’m really the most unlikely person ever to run marketing for a “blogging startup”… but then again I really think that we’re all sort of figuring this out together.
Flitted around from different platforms—tried EVERYTHING and nothing stuck
Because the truth is…even though blogging has been around for sort of a while…we’re all figuring this stuff out. I see a lot of really smart people who don’t know what to write about and they don’t know how to measure what they write about. And those who are measuring are only focused on pageviews and they completely ignore the impact social sharing has on that metric….
It’s tough to make a plan for how you want to change things if you don’t stop and think about what you’re currently doing. If I really wanted to do a “shareable content” rehaul tomorrow, I’d first take a look at what is working so far for my content.**this is where we’ll talk about our publishers - we will talk about how they teach us about this stuff everyday, how we are learning from THEM, so we are just trying to keep up with them and share what we are seeing from their successes... shine the light on the community
So now that you have an idea of what has been working in the past, my next recommendation is to try and replicate that success and plan to test out simialr types of posts. You’ve got to make a plan, and having an editorial calendar will help you do this! Plan it out, test it out: Use an editorial calendar. (if you want to create shareable content you can’t just fly by the seat of your pants!)
Take a look at your top content in google analytics to see what is getting the most pageviews. For Shareaholic we offer free publisher analytics for our bloggers, and using a tool like this you can see a breakdown of the top posts ranked by pageviews and shares.
Test timely eventsLook @ current events to identify what people are already talking about, and see if you can insert your opinion, product or service into that conversation.So an example of that is something we do at Shareaholic. When there is something timely happening we’ll do a post like “How to follow the Stanley Cup playoffs online” because it’s related to the digital interests of our audienceFor a more B2B, it’s always a good opportunity to establish yourself as an expert based on what’s currently happening for your industry. So, a post like “What the new Google+ redesign means for marketers” or “What _____ law means for real estate attorneys” are ways to insert yourself in that conversation.
At Shareaholic for our editorial calendar planning, I actually simply use a Google Doc spreadsheet! It works really well as our marketing mngr Ginny and I both change things on there. And it’s also easy to share with a freelancer or guest blogger who may not be in the same office as you. AND it is $free.99Wrote a pretty good guide for this and the bitly link for that is down @ the bottom of the post
SO to begin your post… Write your headline first! Your headline is your first impression so you have to make it count.The keywords that you use in your headline are significant ranking factors.So, optimize your headline for social sharing. Keep it short – around 10 words or less, include keywords and make it snappy and intriguing.There are 3 elements of a really great headline… Missouri University of Science and Technology – according. You have .2 second to catch people’s eye
Urgent: Why should I read this NOW? - negative emotionsUseful: Why is the blog post valuable? - ULTIMATE guides, newlearningsUnique: Why is this blog post compelling and unique? - if it’s been said, find something elseUltra-specific: What can I expect to learn from the blog post?
Another good thing I like to mention about headlines is that you can alter your headline and your page title…So here is an example from the WSJ where the headline was fun for humans, but the page title was fun for search engines. Google doesn’t laugh, so you have to be a little more literal for him and so by optimizing both of these areas you’ll be good.As a side note… I would say though not to keyword stuff your page title too much as that is the line of text that comes up in a social share right before the link. BUT you can make this still interesting and keyword filled.
You have to hook them right awayState a problem – It seems like there is not enough time in the day to blog.Popular phrase – They say that beauty is only skin deep, but…Numbers – ex about Pinterest in WP layout. Use stats from Pinterest being 4th largest traffic source in the world
Some think it’s a a little presumptuous that you can dial down an entire strategy into little bit-sized chunks of content in a “list” post. But here’s why people love list posts and why they are shareablePeople ScanHave clear benefits and takeawaysPeople don’t always need a story
Write in a predictable voice – if you are more casual/professional, stick to it!Build a rapport by standing out!Cassey
Visual storyteller – BuzzfeedSometimes pictures convey the story better than you ever could. Look at this photo—this is more than just a road. It speaks of possibilities, openness, opportunity. Buzzfeed does a really good job with using pictures to tell the story. http://www.buzzfeed.com/txblacklabel/true-love-in-pictures-only-28m7
You want to think about the template or the look and flow of your blog content and how that relates to its shareability. No matter what you’re writing about… whether its product reviews of kitchenware or fitness tips or 5 ways to choose a cloud data backup provider… the right format will increase the readability and shareability for your contentThis is from SEOmoz and it’s a good way to think about setting up your posts so they are easy to read and optimized for search engines.You’ll see here that a common keyword is targeted throughout the copy of the post, they’re emphasizing a great headline.. They’re using bullets and an SEO-optimized image. All good things to think about for your blog post
So now that you have an idea of what has been working in the past, my next recommendation is to try and replicate that success and plan to test out simialr types of posts. You’ve got to make a plan, and having an editorial calendar will help you do this! Plan it out, test it out: Use an editorial calendar. (if you want to create shareable content you can’t just fly by the seat of your pants!)
Be visual! Our latest stats show that Pinterest now sends more traffic to websites than Google+, Bing, StumbleUpon AND Twitter. That’s signficant!
Some of our publishers do a particularly great job at branding their visuals with the name of their blog. Like that a lot, increases the awareness for your blog as well as directly adding traffic!
Urgent: Why should I read this NOW? - negative emotionsUseful: Why is the blog post valuable? - ULTIMATE guides, newlearningsUnique: Why is this blog post compelling and unique? - if it’s been said, find something elseUltra-specific: What can I expect to learn from the blog post?
Optimize your sharing buttons. You don’t want them to look weird!URL – that URL will be wrapped by twitter, but some readers may not realize this and just x out of your share. Choose a URL shortenerAdd your Twitter account!Shareaholic makes this easy
don’t just blast out the same thing to all platforms. Pick the ones that are working for you, look @ your referral traffic, and spend your time accordinglyScheduling tweets actually does work, people read on the weekends
General tips that will help your own shares and the shares from your readersMeta descriptionFeatured image – auto featured image pluginPage title (like I said before, this is important!)
Engage new visitors with calls to action for further learning. Encourage email subscriptions
referral traffic accounts for nearly 33% of traffic, and a ton of that has to do with how many shares you get. And in addition, your organic traffic is significantly impacted by social signals like Facebook likes, +1s and Tweets.You BETTER be on social media.
What do you see in YOUR newsfeed?People share because something…Defines themTeaches them somethingMakes them laugh/cry/scream
Examine your analyticsThese are the top 3 networks the our publisher network shares to and uses often
Edgerank – what content works bestWhat percentage of fans see your contentAffinity – RELATIONSHIP WITH PERSON/Brand. is built by repeat interactions with a Brand's Edges.Weight – Comments/Likes/InteractionsTime Decay – How long it’s been aroundhttp://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/ 12 % of fans reached
Edgerank – what content works bestWhat percentage of fans see your contentAffinity – RELATIONSHIP WITH PERSON/Brand. is built by repeat interactions with a Brand's Edges.Weight – Comments/Likes/InteractionsTime Decay – How long it’s been around
Pin to the top, make it big Timeline – how often
Hashtags – a way of organizing conversationTwitter chats – esp for bloggers – there are a ton
Scheduling posts – tweetdeck, crowdbooster, buffer Knowing your audience and when they’ll be availableTrack effectiveness with bit.ly
@ vs. .@EmbeddingMultimedia
Follow the tips from before and have your own presencePresence & account – have your own page to network, but also check your source pageNetworking – repinning, commenting, likingOptimize – use hashtags, categories
Talk about engaging, you’ve got to share to be shared