On Tuesday, March 30, 2010 I was invited to speak to a group of students studying Emerging and Social Media at Marquette University.
The topic of my presentation was Social Media Strategy and Implementation.
Use Stickybits to attach comments or questions, http://stickybits.com/c/7460958735923/krgRnrzT1bEBpes5LhJF9W
You can also read more on my blog, http://blog.jenders.com/2010/03/30/social-media-strategy-and-implementation/
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
The Content Lifecycle: How to Create and Share Content Your Readers Will Love Shareaholic
This presentation was for Springboard Boston: http://bit.ly/SHRatSpringboard
Blogging isn’t easy—you’ve got to learn how to effectively create and promote your own content if you want to be successful. Here is the blogging process from start to finish with actionable takeaways:
• Brainstorming great ideas
• Writing engaging content
• Optimizing your posts for sharing and discovery
• Promoting your blog
• Analyzing which content works
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
The Golden Kate (The Brand Called You) Social Media StrategyKaitlyn McKinley
This is a comprehensive social media strategy for Kaitlyn McKinley's Social Media Channels and blog, "The Golden Kate" for the 2016 year. The purpose is for better curation of content and derived from examples found in UFSMM class.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
This report proposed a project plan that will give Zara the ability to improve effectively the proposals that have been adopted on social media strategy.
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
The Content Lifecycle: How to Create and Share Content Your Readers Will Love Shareaholic
This presentation was for Springboard Boston: http://bit.ly/SHRatSpringboard
Blogging isn’t easy—you’ve got to learn how to effectively create and promote your own content if you want to be successful. Here is the blogging process from start to finish with actionable takeaways:
• Brainstorming great ideas
• Writing engaging content
• Optimizing your posts for sharing and discovery
• Promoting your blog
• Analyzing which content works
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
The Golden Kate (The Brand Called You) Social Media StrategyKaitlyn McKinley
This is a comprehensive social media strategy for Kaitlyn McKinley's Social Media Channels and blog, "The Golden Kate" for the 2016 year. The purpose is for better curation of content and derived from examples found in UFSMM class.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
This report proposed a project plan that will give Zara the ability to improve effectively the proposals that have been adopted on social media strategy.
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Talking Heads vertaalde de lentecampagne 2009 ‘Men vs Women Challenge’ voor Nike Belgium naar social media en meerbepaald naar een conversational marketingcampagne. Het verloop van die campagne, de belangrijkste cijfers en de valkuilen vind je in deze presentatie.
Deze presentatie vind je ook terug op de Talking Heads blog: http://www.talkingheads.be/nl/blog
Social media strategy for apparel Brand Case study: "Raymonds Complete man",S...Foresight Opticals
Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication
generate social media analytics using various social media monitoring tools,online reputation management.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
9. SOCIAL MEDIA IS NOT A TECHNOLOGY
CHASING SHINY OBJECTS
EVOLVING PLATFORMS
• New services are being launched daily
• Be prepared to understand the value of the service and platform
• Make recommendations as needed
NEW TRENDS
• Friendster, MySpace, Facebook
• Second Life
• Chatroulette
DON’T CHASE SHINY OBJECTS
If you are asked to, be prepared to educate your client and peers
9
10. SOCIAL MEDIA IS NOT A TECHNOLOGY
TECHNOLOGY IS ALWAYS CHANGING
10
12. SOCIAL MEDIA IS NOT A CAMPAIGN
ENGAGEMENT IS ONGOING
ESTABLISH A PRESENCE
• Do not abandon it
SET EXPECTATIONS
• But be prepared to meet consumer expectations
THERE IS NO END DATE
• Engagement is ongoing, before and after campaigns
MANAGE YOUR REPUTATION
• If you do not manage your brand, consumers will
12
15. ESTABLISH GOALS
BEGIN WITH A VISION
BOYS + GIRLS CLUB
• To enable all young people, especially those who need us most, to reach their
full potential as productive, caring, responsible citizens.
MEDELA
• Helping moms to successfully breastfeed their babies and to do so for as long
as they choose. Meeting this goal responsibly is at the heart of everything we
do.
ASSOCIATED BANK
• Associated will be the preferred provider of financial services for businesses
and individuals in the communities we serve.
15
16. ESTABLISH GOALS
DETERMINE BENCHMARKS
UNDERSTAND THE COMPANY
• Internal and external environment
• Company culture and employees
• Products and benefits
SWOT ANALYSIS
• Strengths, Weaknesses, Opportunities, Threats
• Provides strategic foundation
COMPETITIVE ANALYSIS
• Develop list of competitors
• Perform competitive analysis
• Note points of differentiation
16
17. ESTABLISH GOALS
METRICS FOR SUCCESS
MEASURE EVERYTHING
• Digital environment heavily relies on analytics and measurement
• Will aid in refining and optimizing your strategy
METRICS FOR SUCCESS
• What will the client determine a success?
• ROI, Share of Voice, E-Commerce Sales, Brand Awareness?
MEASUREMENT PLATFORM
• Understand current toolset
• Use industry standards
The future is an data and analysis!
17
19. THE DISCOVERY PROCESS
FINDING YOUR AUDIENCE
EXAMINE THE AUDIENCE
AUDIENCE
• Research from 3rd parties and tools
UNDERSTAND THEIR BEHAVIORS
• What is the consumer looking for online?
BEHAVIORS
• When are they online?
IDENTIFY CHANNELS
• What channels does the consumer use to consumer information? CHANNELS
TARGET THEM EFFECTIVELY
• Maximize reach and target key influencers TARGETING
19
23. THE DISCOVERY PROCESS
AUDIENCE PROFILE
He’s 28, single and He’s a heavy user
lives in the city of the internet
A college graduate, He’s an early adopter
his HHI is $100K+ of technology
MAX
He is highly Participates in
influential pool, trivia and karaoke
SO URC E: 20 09 MRI Dat a, Vodka Con su mer s
23
24. THE DISCOVERY PROCESS
BEHAVIOR: CISION SOCIAL MEDIA DASHBOARD
When examining online conversations
around the keyword “vodka”, we observed
the following brands mentioned.
@angela_vaughn yes vodka and club soda w/ lime is my
go to drink but it's so vanilla. I want to be a bit spicier
11:36 AM Mar 3rd via Tweetie in reply to angela_vaughn
@suicide_blond Yes :) Vodka is comfort food, right?
10:33 AM Mar 5th via web in reply to suicide_blond
SOU RCE : Cisio n So cial Me dia Da shb oar d, Mar c h 2 010
24
30. THE DISCOVERY PROCESS
CHANNELS: CISION SOCIAL MEDIA DASHBOARD
Blogs
Micromedia
Forum Replies
Comments
Images
Facebook
Forums
Mainstream News
0 20 40 60 80 100 120 140
SOU RCE : Cisio n So cial Me dia Da shb oar d, Mar c h 2 010
30
32. METHODOLOGY
SOCIAL MEDIA MONITORING
EMERGENCE OF SOCIAL MEDIA
• Social media is a shift in how people discover, read and share news,
information and content.
• Becoming more pervasive because it facilitates connection, creation, sharing,
and engagement in ways not possible through other mediums.
• In the U.S. more people use social networks and blogs than use e-mail. 1
• Because of its real-time nature and overwhelming popularity, social media is
an effective tool for online reputation management.
SOUR CE: e Ma rk et er, Mar c h 2 009
32
33. METHODOLOGY
SOCIAL MEDIA MONITORING
Social Media Monitoring and Analysis allows you to gain a deeper understanding
of what is being said about your brand online and the sentiment of those
comments.
• Observe current and past conversations
• Understand the reasons for positive / negative sentiment
• Identify key influencers and brand evangelists / antagonists
• Recognize when and how your brand can be proactive when negative events
occur
• Recognize trends before / as they develop
33
34. METHODOLOGY
REPUTATION MANAGEMENT
Reputation management consists of tracking the sentiment and conversation
around your brand online and participating when necessary.
• The volatility, magnitude and speed at which information is created,
disseminated, reacted to and consumed in the digital world is
unprecedented.
• Discover threats including reputation busters, safety issues, customer-
service issues, disgruntled former employees and rumors before they become
public nightmares.
• If you don’t manage your brand reputation online, consumers will.
34
35. SOCIAL MEDIA STRATEGY
OUR APPROACH
MONITOR EVALUATE PARTICIPATE EXPAND
MONITOR AND OBSERVE ANALYZE AND TRACK JOIN AND EMBRACE THE DEVELOP BEST
BRAND CONVERSATIONS BRAND SENTIMENT CONVERSATION PRACTICES AND REPEAT
35
36. SOCIAL MEDIA STRATEGY
OUR APPROACH: MONITOR
WHAT WILL BE MONITOR?
• Brand name, variations and URLs
• Names of public executives / employees
• Products and services
• Category
MONITOR • Competitors
• Additional news-worthy topics and terms
36
37. SOCIAL MEDIA STRATEGY
OUR APPROACH: EVALUATE
EVALUATE DASHBOARD DATA TO:
• Understand the reasons for positive / negative sentiment
• Identify key influencers and brand evangelists / antagonists
• Evaluate effectiveness of other marketing efforts
• Compare perceptions of your products against the competition
EVALUATE • With the economic downturn many individuals turn to their social networks
for advice, on purchases and / or on customer experience
37
38. SOCIAL MEDIA STRATEGY
OUR APPROACH: PARTICIPATE
ENGAGE WITH THE CONSUMER
• Address the crowd where it has gathered
• Embrace positive and negative feedback
• Provide transparency, admit flaws and apologize
• That tone matters and doesn’t need to be overly corporate
PARTICIPATE • Explain how you’ll address the issue in the future, go beyond the symptom
and treat the cause
• Provide alternative feedback loops, including e-mail or a phone number
38
40. SOCIAL MEDIA STRATEGY
OUR APPROACH: EXPAND
EXPAND + REFINE YOUR STRATEGY
• Leverage gained knowledge
• Develop best practices and establish
• list of frequently addressed topics
• common responses to common questions
EXPAND • thoughtful answers to tough questions
• relationships with key communities
• Expand to new and unexplored social networks and community spaces
• Daily e-mail reports, provide metrics on each hit and report, and assign
topics to team members for follow-up
40
41. STRATEGIES
EXAMPLE: MEDELA
SHORT TERM (2009) LONG TERM (2010+)
• Examples include assessing conversations, • Examples include internal education of
establishing objectives, building content Social Media, drafts on best practices and
calendar and establishing an update policies, and refining strategies and
frequency... objectives.
41
43. STRATEGIES
CONTENT STRATEGY
Developing a content strategy for your client is the foundation of any program,
regardless of channel.
• Use the information you have gained about the business, products, the
audience and channels to develop a content calendar.
• Content calendar is valuable because it can be pre-approved and provide a
historical record for you and the client.
• Also gives you an opportunity to develop a list of what does and doesn’t work
over a 12 month period, allowing you to refine and optimize as needed.
• Don’t be afraid to reuse content
43
45. STRATEGIES
EXAMPLE: WISCONSIN DEPT of TOURISM
SHORT TERM (2009) LONG TERM (2010+)
• Examples include establishing online • Examples include internal education of
presence, assessing conversations, Social Media, drafts on best practices and
establishing objectives, building content policies, and refining strategies and
calendar and establishing an update objectives.
frequency...
45