The introduction deck for Interactive Communication, Fall 2012, at Berghs School of Communication

1. Interactive
Communication
BERGHS, October 12 - December 8 2012

2. Agenda
• 2 p.m. - 2.30 p.m.
Introduction to the course and practical
information
• 2.30 p.m. - 4.30 p.m.
A brave, disruptive world
• 4.30 p.m. - 4.45 p.m.
First assignment, questions & wrap up

3. About.me/micke

4. What am I to you?

5. What am I to you?

6. What am I to you?

7. 1996…ish

8. Everything is relative

9. Age Avatar 6

10. My expectations

11. My expectations
• take a look outside your comfort zone

12. My expectations
• take a look outside your comfort zone
• do not judge your (unasked) question as
stupid

13. My expectations
• take a look outside your comfort zone
• do not judge your (unasked) question as
stupid
• tell me your needs and expectations

14. …what about you?

15. …what about you?
• Create a short video presentation.

16. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)

17. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are

18. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like

19. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do

20. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations

21. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations
• You decide whether it should be private or not

22. The course - what?
“Provide the students with basic
understanding of how digital challenges our
way of doing business, building brands and
communicating. The student will have insights
on how digital can be used to meet new
market challenges and turn them into
benefits for the modern marketer.”

23. The course - how?

24. The course - how?
• 8 assignments offering intensive practice

25. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor

26. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature

27. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week

28. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
• Digital. Physical presence not required.

29. The course - where?
• The course is implemented in a way that
lets you as an attendee experience
services, social networks and technology.
This will give you a more efficient digital
experience by itself and give new
perspectives on new ways to collaborate
with others.

30. Ning

31. Overview
Week Topic Assignment Deadline Feedback
1 Users and personas October 12 October 19 October 22
Digital logics and
2 October 19 October 26 October 29
new currencies
3 Measuring success October 26 November 2 November 5
4 Distributed presence November 2 November 9 November 12
Content and digital
5 November 9 November 16 November 19
PR
6 Digital strategy November 16 November 23 November 26
Activating your
7 November 23 November 23 December 3
solution
8 Final exam November 30 December 8 December 8

32. How to submit you
stuff

33. How to submit you
stuff
• Blog post on Ning

34. How to submit you
stuff
• Blog post on Ning
• Attachment of files is possible

35. How to submit you
stuff
• Blog post on Ning
• Attachment of files is possible
• Need for privacy? Let me know!

36. Feedback

37. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)

38. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter

39. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter
• More than 3 days late with assignment, feedback
will be “pass” or “complementary needed”

40. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter
• More than 3 days late with assignment, feedback
will be “pass” or “complementary needed”
• All 8 assignments must be handed in to get
diploma

41. Communication

42. Communication
• Ning

43. Communication
• Ning
• Youtube

44. Communication
• Ning
• Youtube
• Twitter

45. Communication
• Ning
• Youtube
• Twitter
• Google+

46. Communication
• Ning
• Youtube
• Twitter
• Google+
• Facebook

47. Communication
• Ning
• Youtube
• Twitter
• Google+
• Facebook
• E-mail

48. Communication
• Ning
• Youtube
• Twitter
• Google+
• Facebook
• E-mail
• Skype

49. !

50. Final exam:
The digital-driven campaign

51. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?

52. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?

53. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?

54. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?

55. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?

56. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?

57. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?
• What are your biggest challenges and how will you overcome them?

58. To do-list

59. To do-list
• Make a presentation video

60. To do-list
• Make a presentation video
• Read the first assignment

61. To do-list
• Make a presentation video
• Read the first assignment
• Submit by October 19

62. Questions?