This document provides guidance on using social media for networking. It defines social media and common platforms, and stresses identifying goals and developing a personal action plan. A 10-step action plan is outlined, including optimizing websites, launching a blog, uploading content regularly, and promoting content. Metrics for measuring success like followers, comments and page views are listed. The document also discusses how the group will support members by posting content, sharing achievements and exploring job opportunities to help people get started with social media.

1. Using Social
Media For
Networking
Barry Nadler - Social Media Director

2. Agenda
• What is social media?
• What is your goal?
• Develop a Personal
Action Plan
• What this chapter
doing to assist you?

3. WHAT IS SOCIAL MEDIA?

4. Medium Platform Channel
• Mobile • LinkedIn • Blog
• Video • WordPress • YouTube
• Blogs • YouTube Channel
• Comments • Facebook • Facebook
• Posts • SMS/Text Page
• LinkedIn
Profile
Strategy Tactics Weapons

6. WHAT’S YOUR GOAL?

7. Identify
• Drivers for success
• Campaign objectives
• Specific desired
outcomes

8. SMART
Specific
Measurable
Attainable
Realistic
Time-bound

9. Purchase
Regular Use
Trial Social Media
Desire
Liking
Interest
Awareness

11. PERSONAL ACTION PLAN

12. Frequent
Professional
Casual
Infrequent

13. 10-Step Action Plan
1. Search Engine Optimization (SEO) your site
– Google, Yahoo, Bing, etc.
2. Launch a blog
– Best & easiest
– Wordpress, Blogger, Drupal
3. Post blog articles on a regular schedule
– 2-3 times per week

14. 10-Step Action Plan
4. E-mail newsletters/whitepapers or articles
that share expertise
– Want a list? Create a crash course or
something your market needs
5. Upload content to
Flicker, Picassa, comment on
blogs, LinkedIn, etc.
6. Produce a video on YouTube
– Does not need to be high quality or top notch

15. 10-Step Action Plan
7. Create a YouTube channel and add more
videos
8. Use TubeMogul
– Distributes to other video channels
– YouTube, Viddler, Vimeo
9. Consistently keep adding content to each
item already going
10.Promote, Promote, Promote

16. Other Things You Can Do
• Squidoo Lenses
• Add social bookmarks to your blog and
web site
• Set up Google Alerts
• Use TweetDeck or Hootsuite to tie
Twitter, Facebook, and LinkedIn together

17. Measuring Success
• Twitter Followers • Leads
• Facebook Fans • Downloads
• Comments • Likes
• Social Bookmarks • Growth Rate of Fans
• Page Views • Online mentions
• Inbound links • Bounce Rate
• Click-throughs • Google Page Rank

18. Measuring Tools
• Google Page Rank
• Google Analytics
• Alexia
• Technorati
• YouTube Analytics
• LinkedIn Analytics
• Facbook Analytics
• Wordpress Analytics
• Compete.com – competitor research

19. WHAT ARE WE DOING FOR YOU?

20. • Comment and post
• Be part of the community
• Share your professional efforts and
achievements with group
• Explore job postings

21. • Author Articles
• Comment as part of the community
• Learn about
– Other members
– Local businesses
– Orlando industries
– CPLP information and shared experiences

22. • Know when posts occur on other platforms
• Learn about upcoming events and RSVP
• Share photos
• Promote yourself

23. • Eventually, we want to have a channel for
localized content

24. • Know when posts occur on other platforms
• Learn about upcoming events

25. Being a Good Cyber Citizen
• Show Respect
• Be Responsible
• Show Integrity
• Be Ethical
• Add Value

26. SUMMARY

27. Closing
• What is social media?
• What is your goal?
• Develop a Personal Action Plan
• What this chapter doing to assist you?

28. How To Start Tomorrow
• Get ten things done versus getting one done
perfectly
• 5-10 tasks daily
– 1-2 tweets
– Answer a question
– Post a comment or two

29. WWW.CFCASTD.WORDPRESS.COM