This document discusses adoption tactics for SharePoint 2013, including considerations around governance, people, technology, and processes. It notes improved user experiences in SharePoint 2013 like the ribbon improvements and new productivity features like list-based applications. The social layer is enhanced with tools like newsfeeds, Yammer integration, and likes. New collaboration capabilities are introduced through templates, gamification, and integrations with Office 365 apps. Project management is also strengthened with project site templates. The document aims to help users understand how to get end users engaged with and using SharePoint 2013.