Know Thy Brand: Saskatchewan Publishers Group
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Presentation from James Sherrett to the Saskatchewan Publishers Group on how to make a brand work in a digital work, both inside out and outside in.
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Know Thy Brand: Saskatchewan Publishers Group
- 1. Know Thy Brand James Sherrett, Founder & CEO james@adhack.com – 604-788-1502
- 5. 2: Outside – in perspective
- 8. What are you doing that's unique?
- 9. What do you stand for?
- 10. What part of your business elicits the most questions and interest?
- 12. What do people feel when they meet your brand?
- 13. How do they meet your brand?
- 14. What do they remember and tell others about your brand?
- 16. Speed: every day
- 17. Feedback: direct and measureable
- 18. Flexibility: all media and scales
- 21. Bring the mentions to your attention
- 23. Build feeds / alerts to do the work
- 27. Email: boring and good
- 28. Website: your brand archive
- 29. Offsite: meet your audience
- 31. SEM: Search Engine Marketing
- 32. SEO: Search Engine Optimization
- 33. Web, images, videos, activity
- 34. PPC advertising: Pay Per Click
- 37. Posts – images: +54%, videos: +32%
- 38. Posts – morning +65%, Fridays
- 39. Renovating a rental suite
- 47. Facebook & Twitter World Cup Avatars
- 48. Show us your balls: viral videos
Editor's Notes
- Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
- Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.