Is your LinkedIn public profile current? Have you tweaked it to maximum effectiveness for attracting potential clients and leads? Re-visiting your profile may be “un-sexy”—but vital to core success. Download my LinkedIn Template >> http://multiplyprosperity.com/revisit-linkedin-profile/

1. LEARN WHAT THE EXPERTS PUT ON THEIR
LINKEDIN PROFILES
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2. STEP 1: REVISIT YOUR LINKEDIN®
PROFILE
Is your profile current?
Have you tweaked it for maximum effectiveness at getting new
clients?
Did you skip any steps in the initial setup?
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3. LINKEDIN® PROFILE TIPS
•Make your profile visible to everyone
•Create your unique URL vanity
–Go to ‘Settings’ & ‘Edit your URL’
•Create a profile badge to put on your website
•Use a professional profile headshot photo
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4. DECIDE ON YOUR MAIN LINKEDIN GOAL
 Who are you trying to attract?
 What do you want them to notice?
 What do you want them to do?
 What do you want your profile to do for you?
 What do they need to know about you?
 What do you want it to say?
 Why is this relevant to them?
 Who do you want them to see?
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5. STEP 2: CONNECTING WITH THE RIGHT
PEOPLE
•Treat your network connections as treasure
•Do not add connections that bear no relevance to your main goal
•Be ruthless when deciding whether to add people to your network
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6. CONNECTING WITH THE RIGHT PEOPLE
Start with ‘People You May Know’
 Click on ‘See More’
 This displays many ways to connect with people
Decide who you want to connect with before you search
Adding peers in related professions or experts / role models will help
you meet prospective clients
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7. IMPORTANT TIP!
Do NOT hit the ‘Connect’ button!!
 Hitting that link will send an impersonal invitation to connect
 Instead, click on the person’s name
 This opens up their profile for further reading
 Allows you to personalize a form letter for a more professional introduction
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9. OTHER WAYS TO SEARCH FOR PEOPLE
•Alumni from your university
•Different category listings
–Search company names & look for their top executives’ profiles
–Find current employees & past employees
•Take notes of the top executive profiles
• What bores you? What makes you want to click through & read more?
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10. OTHER WAYS TO SEARCH FOR PEOPLE
Search particular groups, to join but also for potential clients
Use keywords to search for people or groups
 Notice those people who have the coveted ‘500+ Connections’ notation on their
profile
Study experts & top executives profiles & actions on LinkedIn®
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11. WHAT THE EXPERTS PUT ON THEIR
PROFILES
Mission statement or philosophy
A statement about what’s important to you
A summation of what they love about their job
Biography
What they do & how they do it
What they can help you achieve
Short summaries
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12. USE ADVANCED SEARCH TO FIND LEADS
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13. STEP 3: APPLY WHAT YOU’VE LEARNED
Update your profile (again)
 Drop mind-numbing, repetitive or weak phrases
 Start with an active statement
 Avoid cliche phrases
 Include best keywords in your description, tagline & summary first sentence
 Avoid writing in the third person
 Write short, concise paragraphs
 Write summaries in the first person
 Be creative
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14. LINKEDIN TIPS
Your profile is NOT for telling your life history
 It’s to convince your new connections that you are the perfect person to connect with
After you add new connections, filter them by company, location or
other personalized tags
Keep your Summaries & Specialties separate
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15. STEP 4: GENERATING CLIENT
OPPORTUNITIES
Let people know landing clients is your main focus
 Start your profile summary with your experience
 Join relevant groups with a specific focus
 When joining groups, start with an introduction
 Listen, answer questions, give feedback, listen
 Share resources, create resources when there’s a need, place strong calls to action on your landing pages
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16. GENERATING CLIENT OPPORTUNITIES
Let people know landing clients is your main focus
 Look for better suggested keywords
 Add different media types to your summary
 Portfolio images, videos, slide shows
 What best represents your work?
 Use a custom background
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17. GENERATING CLIENT OPPORTUNITIES
•Let people know landing clients is your main focus
–Ask to be recommended
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18. GENERATING CLIENT OPPORTUNITIES
•Let people know landing clients is your main focus
–Share your profile
• Put badge on your website
• Add to relevant Facebook pages
• Share when you update with relevant content
• Share profile via .PDF
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19. GENERATING CLIENT OPPORTUNITIES
•Let people know landing clients is your main focus
–Check your network updates
• Visit home page daily
• Note who has viewed your profile in 90 days
• Check the People You May Know
• Ads that may be of interest to you
• Posts & updates that may be useful
• Check out LinkedIn® Pulse where you find top industry influencers
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20. STEP 5: SHOULD YOU GET THE PAID
VERSION?
Analyze the cost
 Will you get enough returns to justify the monthly cost?
Paid version does offer information not easily accessible in the free
version
Paid version has a one month trial
 Paid plans vary depending on what your business goal is
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21. IN CONCLUSION
Join LinkedIn® centered groups & other targeted groups
 LinkedIn for Journalists, LinkedIn Mobile, etc
 Check groups regularly
Keep profile updated & fresh
Respond to requests quickly
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22. IN CONCLUSION
Share your LinkedIn® posts on Twitter
Make your profile public so others find you easily when searching
Use relevant keywords in your titles & descriptions
Download my LinkedIn Template >>
http://multiplyprosperity.com/revisit-linkedin-profile/
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