This document discusses potential target audiences for the film "The Descent." The primary audience would be fans of extreme sports aged 25-35 in social economic classes C1 and C2 who could afford extreme hobbies but don't have families. A secondary male audience aged 15-25 would be attracted to the sex appeal, blood, and gore as well as the director and crew's past work. An additional audience would include fans of extreme sports, caving, and the horror genre aged 25-35.

1. Ryan Banks
Additional Audiences – Extreme Sports.
In The Descent the group of girls are large fans of extreme sports and the film is
based around this, this would attract fans of extreme sports. It would attract the
age range of 25-35 and social economic grouping C1 and C2, this is because they
have to have a decent career to earn enough money but they mainly don’t have
families so they can regularly do their hobbies.

2. Ryan Banks
Secondary Audience – Men – Sex Appeal – Blood and Gore.
The secondary audience would also attract the age range of 15-25 and mainly
male. This is because of the sex appeal of the women and the action. Men are
usually fonder of films that are based around killing, such as the Tomb Raider
series. The secondary audience are also fans of the crew such as the director,
Neil Marshall, or the writers and producers.

3. Ryan Banks
Additional Audience
The additional audiences for this film would be fans of the extreme
sports and would enjoy watching people go caving. They’d also be the fans of
horrors and this is a horror. The audience would be 25-35 with these interests.