The primary audience is empowered women aged 15-25 interested in women's rights who will be able to relate to the all-female cast. The secondary audience is male horror movie enthusiasts aged 15-25 who will find the all-female cast appealing and enjoy the horror and gore. The additional audience is extreme sports enthusiasts aged 25-35 who will be able to relate to the cave setting and characters' extreme sports hobbies.

1. The primary audience will be females who are very influential about female rights. Also, the
primary audience is strong and empowered women who are increasing the spiritual,
political, social or economic strength of the female gender. The cast of the Decent being all
women is important, as it will allow the female audience to relate to the cast, because they
will see the female cast being strong, empowered and independent. Moreover, the cast of
the Decent being all female is also important, because they play roles in the film that usually
male actors will portray, therefore they are identified by the audience to be more
empowered in the film. The social grade that this group of people will have is grade E, as
they are not wealthy professionals and aged from 15 to 25.

2. The secondary audience will be of the male gender, who are interested in horror moves
and who enjoy and find horrific moments in a movie entertaining. Also, male horror
movie enthusiasts who are not terrified of blood and gore. Horror movie enthusiasts
are looking to be entertained by gaining pleasure and enjoyment from the torture and
the horror inflicted upon the cast of the Descent. The entertaining of this additional
audience is made more effective by the use of the all female cast, as the male movie
enthusiasts will find the cast more appealing to them. Furthermore, this group of
people will enjoy the film and will be further entertained as there is aspects within the
film which they are able to relate to and are in relation to them. The social grade that
this audience will achieve is an E, because they are non professionals and young
people with an age range of 15 to 25.

3. The additional audience will be extreme sports enthusiasts. This is because of the setting
of the Descent, which was chosen to be a cave system. In addition, the additional
audience is extreme sports enthusiasts, because the cast of the Descent go caving, which
is classed as an extreme sport, therefore the audience of the extreme sports enthusiasts
can relate to them. Furthermore, the film is more appealing to the audience, because of
the fact that they are able to identify the cast of the Descent to also be extreme sports
enthusiasts, due to them at the start of the movie white water rafting and then
descending into a cave. As a result, the film becomes more relatable and appealing to the
audience, as well as more effective ion entertaining the audience. The social grade which
this group of people will achieve is a C1 or C2,as they are aged from 25 to 35.

4. Rubican
• The primary audience is part of the reformers category, because the primary audience
is strong and empowered women, who are very influential about women and women's
rights. Also, the primary audience are most likely yuppies and lambards, as they are in
the age group of 15 to 25 years old. These women will be most interested in areas such
as politics and women's rights, as they are looking to improve the overall image of
women.
• The secondary audience are individuals, because they are male horror movie
enthusiasts, who like the idea of ghosts and ghouls. Also, because they have their
own individual opinion upon everything, as well as having their own view upon
things such as movies and politics. This audience will have interests in areas such
as video games and horror movies. They are also yuppies, as they of the age group
of 15 to 25, therefore they are most likely be very socially active.
• The additional audience are aspirers and dinkies, because they are extreme sports
enthusiasts , who are interested in having adventures. Also, because they are
people who are of the age group 25 to 35 and have no children, as they are
following their hobbies or careers in extreme sports. They are aspirers, because they
want to get to the top of the social spectrum, by gaining mainstream attention in their
extreme sports careers and also because they want to become successful in extreme
sports.