Empire magazine targets 15-25 year olds primarily and 26-45 year olds secondarily, with 75% being male making men the main target. Total Film magazine targets 18-35 year olds on average 26, aimed at both genders but 75% male, and made up of dedicated film enthusiasts. As both magazines have similar audiences to the document writer's targets of 16-25 and 30-40 year old predominantly males, they are considered major competition.