This film targets three main audience groups - horror fans aged 15-25 who have disposable income, females aged 15-25 who will enjoy seeing strong female leads, and people interested in extreme sports aged 25-35. The horror genre and sex appeal are aimed at male fans, while strong female characters link to icons like Lara Croft for female viewers. Outdoor enthusiasts may also be drawn by the rock climbing and sailing scenes.

1. The Primary Audience for this kind of film will be Horror fanatics, who
are aged between (15-25). this audience is easily targetable for this kind
of film as they have what is seen as a disposable income. These people
like any horror genre like slasher, zombies and a lot more. The sex
appeal the film gives of is targeted at a male audience as they a
witnessing a whole female cast.
• Age: 15-25
• Gender: Male
• Social Class: E

2. The Secondary audience would most likely be females aged (15-25). The
Descent would mostly appeal to this audience as females would enjoy
seeing women in such a strong and independent angle especially in a
horror movie. This idea of strong women will link to famous woman like
Lara Croft and Ronda Rousey.
Age: 15-25
Gender: Females
Social Class: E

3. The Final target audience would be to people who have an interest in
extreme sports. As a number of Extreme sports are shown in The
Descent like rock climbing, Abs-Sailing and a few others. The age range
for people interested in this kind of angle when watching The Descent
are people aged 25-35.
Age: 25-35
Gender: Both
Social Class:
C1/C2