This document provides an overview of social search optimization strategies. It discusses how social media content now impacts organic search engine results and how companies must incorporate social media into their SEO strategies. Key topics covered include how Google+ and Google Search Plus Your World have changed search to favor social profiles, the factors that influence placement in the Google Plus Box on search results, and best practices for social search optimization including frequently updating fresh content across social media properties.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
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TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
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Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
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As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Digital Forecast: Bringing 2012 Digital Marketing Trends Into FocusLEAP
The Mayans thought 2012 was the end of the world. Will 2012 be the death of SEO? That’s just one of the predictions for the near future covered in this fifth installment of The Power of Digital marketing series, presented by LeapFrog Interactive and Business First.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
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Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
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This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
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Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Hello Everyone,
A big thank you for all the interest in this study guide. It was originally created as a fun introduction that took the Cognitive Bias wiki and tried to make it easier to memorize.
However, the authors of the wiki article have expressed some concern over the accuracy of certain entries. The document was taken down until that could be corrected.
But, people started asking that I release a new version with a warning. In response, a new "Beta version" of the document has been uploaded with a very strong warning label up front and improved citations. I make it clear that all the text is based on an evolving wiki page and that some of the cognitive biases in there might be incorrect wiki entries. My hope is that this will continue to get people interested in pitching in to help fix the Cognitive Bias wiki pages. :) When the wiki is in a good place, I will take the document out of Beta, and will remove the warning label.
If you are a cognitive expert, join “Operation Fix The Cognitive Bias Wiki!” Add your suggestion to the conversation here: http://en.wikipedia.org/wiki/Talk:List_of_cognitive_biases
Thanks for your interest!
Eric
P.S. . The images have been updated for better remixing and sharing rights. Rather than using permission based images, now all the images are public domain or free non-commercial use by anyone.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Hello Everyone,
A big thank you for all the interest in this study guide. It was originally created as a fun introduction that took the Cognitive Bias wiki and tried to make it easier to memorize.
However, the authors of the wiki article have expressed some concern over the accuracy of certain entries. The document was taken down until that could be corrected.
But, people started asking that I release a new version with a warning. In response, a new "Beta version" of the document has been uploaded with a very strong warning label up front and improved citations. I make it clear that all the text is based on an evolving wiki page and that some of the cognitive biases in there might be incorrect wiki entries. My hope is that this will continue to get people interested in pitching in to help fix the Cognitive Bias wiki pages. :) When the wiki is in a good place, I will take the document out of Beta, and will remove the warning label.
If you are a cognitive expert, join “Operation Fix The Cognitive Bias Wiki!” Add your suggestion to the conversation here: http://en.wikipedia.org/wiki/Talk:List_of_cognitive_biases
Thanks for your interest!
Eric
P.S. . The images have been updated for better remixing and sharing rights. Rather than using permission based images, now all the images are public domain or free non-commercial use by anyone.
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
Social Media Optimisation: a copy of the presentation delivered by James Fairweather, Coast Digital from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
Five Other Social Media to Jumpstart Your Internet Marketing Effortsauswebsolutionss
Are Facebook, YouTube and Twitter the only social media websites you are fully acquainted with and been using in your marketing campaign? You could be losing half the battle. It is true these three aforementioned sites have millions and millions of users or potential customers combined, but there are other social media sites out there who command millions of users worldwide.
Transforming Your Business into a Social Objectviralvisions
Introducing small businesses to the notion of social objects and how they can be positioned to grow their brands using social technologies.
Paymint X small business seminar at Design Cloud, LLC.
Presented By: Michael Gaspar
Co-Founder Viral Visions, LLC
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
Christy Belden, VP of Media and Marketing at LeapFrog Interactive, will explain the importance of branding yourself online and the steps you can do today to improve your visibility online.
The Diversification of Digital AdvertisingChristy Belden
Christy Belden, VP of Media + Marketing, presented on digital advertising. Topics covered included digital advertising industry statistics, media buying, ad targeting, ad networks vs. direct publisher, current tends and best practices.
1. Social Search Optimization (SSO)
How To Maximize Your Efforts to
Achieve Marketing Success
Power of Digital Series
Christy Belden, Vice President Media + Marketing
February 23, 2012
2. Christy Belden
2
Vice President Media + Marketing
Experience: 11 years
The Courier-Journal
University of Louisville
SEMPO-Certified
Google AdWords Individually
Certified
Christy knows marketing. PPC, SEO,
social media, email, mobile, traditional
—she’s been there and done that. She
continues to build a deep well of
experience and is always in touch with
the trends and strategies that provide
a solid return on clients’ investments.
4. Agenda
4
+ Social Media Overview
+ SEO Overview
+ SEO + Social Media
+ Google+
+ Google Search Plus Your World
+ Best Practices
+ Now what?
+ Questions
6. Social Media
6
Social media includes web-based and mobile technologies
used to turn communication into interactive dialogue…
7. Social Media
7
Dialogue is the key. Brands use social media to create the
conversation between brand and consumer through
engagement and interaction…
8. Social Media
8
Source: http://www.briansolis.com/2008/08/introducing-conversation-prism/
9. Social Media
9
How many people are on Social Media?
Facebook?
LinkedIn?
Twitter?
Pinterest?
Google+?
10. Facebook
10
Facebook is King
+ 845 Mil active monthly
users by end of Dec 2011
+ 80% of users are outside
of US
+ 425 Mil active mobile
users by end of 2011
Source: newsroom.fb.com and Hubspot-The Social Media Data Stacks
12. LinkedIn
12
LinkedIn is Professional and
Global
+ As of 2012, largest
professional network
+ Over 150 Mil users in over 200
countries
+ Only 9 years old
Source: Infographic: http://wearesocial.net/blog/2011/03/linkedin-hits-100m-user-milestone/
http://press.linkedin.com/about
13. Twitter
13
A Little Birdie Told Me…
+ Over 100 Mil monthly
active users; 50% login
everyday
+ Surpassed 250 mil
tweets/day in June of
2011
+ Link life is 2.5 hrs on
Twitter vs. Facebook’s 1
hr link life
Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
http://blog.bufferapp.com/twitter-stats
14. Google +
14
That’s a Plus…
+ 90 Mil Users as of Jan
2012
+ Tagging and hashtag
features
+ Open for teens (+13)
Source: http://mashable.com/2012/02/15/everything-about-google-plus/
15. Pinterest
15
Pin-teresting Facts…
+ Over 10.4 Mil registered users
+ 97.7% are Female
+ Drives more referral traffic than
Google+, LinkedIn, and Youtube
combined
+ Users spend more time on site than
Twitter, Google+ and LinkedIn
combined
Source: http://techcrunch.com/2012/02/11/pinterest-stats/
17. SEO
17
Search Engine Optimization
This means…Improving a website or page’s visibility
organically on a search engine
by updating “fresh” relevant content…
18. SEO
18
How many people know what it actually
does or how it works?
20. SEO
20
Why SEO is important…
+ Consumers can’t buy what they can’t find
+ 42% of all searchers click on top-ranked results
+ 62% click on a page-one result
Source: LFI Presentation on Digital Trends 2011
21. SEO
21
How Companies Implement SEO…
Onsite Activities
+ Keyword rich URLs
+ Meta content
+ Fresh, relevant content – blogs, articles, white papers
Offsite Activities
+ Link building
+ Forums
+ Social media content
22. SEO
22
How Companies Utilize SEO
+ Help increase over visibility online
+ Increase Sales
+ Increase Site Traffic
+Track Leads
Source: http://www.yourseotips.com/
24. Social Search Optimization
24
What is SSO?
SSO = Social Search Optimization
This Means…optimizing content on social properties and other content
such as photos, blogs, and page descriptions
to improve organic search results.
25. Social Search Optimization
25
Impact
Social content will now affect your
company’s ranking on search
engines.
As well as display your social
media sites in conjunction with
other hits.
26. Social Search Optimization
26
Social Search Optimization
Meaning, if you want to maximize your search results…
You NEED to be involved with social media,
and the more the better.
27. Social Search Optimization
27
Social Impact
Source: Infographic Why Content for SEO?, Brafton
http://www.brafton.com/infographics/why-content-for-seo
33. Google+
33
What is Google+?
Google+ is Google’s social media platform
that allows users to share content to specified
“circles” or publicly…
34. Google+
34
Features…
+ Can share pictures, videos, links, and posts
+ Users can own pages much like Brand/Company pages
+ Hang-out feature allows users to interact via video conferencing
+ Has featured games
+ Links to gmail accounts
+ “Plus one” action (similar to Facebook’s ‘like’) used as a ranking system
35. That’s a Plus
35
http://www.youtube.com/watch?
v=sVf3UaZePC8
http://www.youtube.com/watch?
v=bo390-3ohW4&NR=1&feature=endscree
n
36. That’s a Plus
36
http://www.youtube.com/watch?
v=sVf3UaZePC8
http://www.youtube.com/watch?
v=bo390-3ohW4&NR=1&feature=endscree
n
38. Google+
38
How Often are you updating your Google+ page, if at all?
Daily?
Weekly?
Monthly?
I was supposed to update that thing?
39. Google+
39
Fresh content matters…
Google+ profiles with no posts in the last 72 hours don’t
show up in the “Related people/pages” or “plus box” in
Google search results
Source: http://searchengineland.com/two-google-seo-guides-you-should-read-111703
40. Google+
40
But…
Updating content is not enough. You must laser-target your audience by
sharing content that will get “+1’s” and shares. The object is to get users
to your static site from your social page in a deep search manner
Source: http://www.stateofsearch.com/googles-search-plus-your-world-getting-over-the-shock/
42. Search Plus Your World
42
Announcement
Google announced in January of 2012 that they
would be integrating their social posts into
Google.com’s query results.
43. Search Plus Your World
43
Why this changed the game…
Now content, brands, people, and companies that are on Google+
will be favored in Google searches…when a user is logged into
Google
44. Google Search Plus Your World
44
Personal Search
+ Opt-in search option that shows personal and public search results
+ Shows privately shared content from friends and family
+ Users can switch between personalized and un-personalized searches
Source: Via-Seachengineland.com
48. Google Search Plus Your World
48
http://www.youtube.com/watch?
v=8Z9TTBxarbs&feature=player_embedded
49. Google Search Plus Your World
49
Common Concerns…
+ Privacy
+ Google+ favoritism
+ Not linked with Facebook or
Twitter content
+ Not much different than Google “suggestions” for certain content
50. Google Search Plus Your World
50
How Search Plus Your World Affects SEO
+ Priority on search list
+ Social content is the new link building
+ You want your company to be in circles of
people in your industry to increase chances of
sharing
+ Increase Google+ page promotion vs. tradational
Source: http://seo-hacker.com/google-search-world-affects-seo/
51. Search Plus Your World
51
Newest Addition…
+ Just this WEEK Google added its newest feature to the home page to ensure
Google+ will succeed
+ You can now share straight from the Google homepage
+ Search meets share
Source: http://marketingland.com/google-home-page-gets-share-box-6408
54. Plus Box
54
Factors that affect Plus Box placement…
+ Circle membership
+ Number of posts (frequency)
+ “+1” per post
+ Re-shares per post
+ Freshness
55. Plus Box
55
Plus Box Research Project
A case study conducted by Ian Lurie in February of 2012 to help solidify
what variables affect placement on the “Plus Box” in the new Search
Plus Your World feature…
Source: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm
56. Plus Box
56
Reach…
+ Circle
membership of
those who put you
in their circles.
+ Higher
reach=more
interaction
Source: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm
57. Plus Box
57
Take Aways….
+ Only certain searches show the “plus box”
+ Plus Box results often rotate
+ Ranking of attributes from most important to least…
Reach
Circle Membership
Freshness
Post Frequency
Average +1’s per post
Re-shares and Replies (comments) per posts
59. Bringing it All Together
59
What this means for Social Search Optimization…
Your social content is more important than ever.
It now becomes a part of your
SEO strategy, not just your over all brand image.
Source: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm
60. Bringing it All Together
60
What this means for SEO…
Companies now must look at their SEO strategy and analyze them from
both a owned site and non-owned site perspective. It will require an SEO
strategy to incorporate social media outlets.
61. Bringing it All Together
61
Best Practices…
+ Use keywords in your descriptions
+ Use the +1 button
+ Post and share great content
+ Optimize your posts on all social
properties (Twiter, FB, etc…)
+ Update all social content frequently
Source: http://www.seomoz.org/learn-seo/page-authority
http://www.blindfiveyearold.com/google-plus-seo
63. What Can You Do Today?
63
Take Action…
+ Look at your bios, about us pages on social media properties and make sure
they are using keywords within each section
+ View your upcoming posts and do they include keywords and links to your
website
+ Is the content you are created optimized for search and are you distributing the
content on social media sites
+ Start a Google+ page