Uploaded byDanielle Leitch
Social Media Bootcamp For SMPS_SouthFlorida 2012
The document outlines a social media bootcamp led by Danielle Leitch from MoreVisibility, a full-service interactive agency. It covers various services offered, including SEO, social media strategy, and web intelligence, along with best practices for leveraging social platforms like LinkedIn, Facebook, and Twitter. Key points include the importance of engagement, content strategy, and tracking success metrics for effective social media marketing.
Social Media Bootcamp For SMPS_SouthFlorida 2012
- 1. SOCIAL MEDIA BOOTCAMP Danielle Leitch, EVP MoreVisibility @DanielleLeitch dleitch@morevisibility.com 1
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- 3. MoreVisibility Background • Founded in 1999 … Recognized Leader since inception • Named to INC 500/5000 six years in a row (2005 – 2010) • Full service Interactive Agency • 13 years of documented results and significant industry recognition • Diverse clients in numerous industries – Business to Business – Business to Consumer – E-Commerce – Professional Services – Travel & Leisure – Government – Education – Publishing – Legal 3
- 4. Services Offered – SearchEngine Optimization • Consulting & Website Audits • Implementation • Linking • SEO Copywriting / Blog posting • Press Release Distribution – Search Engine / Interactive Marketing/Digital Media • Traditional Cost Per Click Ads • Vertical Engines, Social Channels, Portals, etc. • Contextual & Demographic Advertising • Mobile Marketing – Web Intelligence • Site Usability and User Experience Studies • Analytics Consulting and Support 4
- 5. Services Offered (continued) – Social Media • Develop Social Media Strategy • Execution / Channel Management & Engagement • Design custom profile pages / tabs – Optimized Design & Development • Full Service Design & Development Dept. • Mobile websites • SEO-friendly Content Management Systems (CMS) • Landing Pages / Micro-sites • Banners, email templates, etc. • Blog creation, writing & training – Custom Training • Any of our service areas, presented on-site or via Webinar 5
- 6. SPECIAL OFFER: Social Media Competitive Analysis www.MoreVisibility.com/SMPS 6
- 7. Agenda • Social & Search: SEO Value • LinkedIn • Facebook • Twitter • Google Plus ; +1 • Best Practices • Tracking and Measurement • Summary 7
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- 9. The Original SearchLandscape Organic or Natural Search Results (SEO) gets you here Sponsored Listings Search Engine Marketing (SEM/CPC) gets you 9 here
- 10. The New SearchLandscape…Universal 10
- 11. Social Media &Multimedia Can rank independent of website content; Can link to website content to help it rank. New and noteworthy … status updates: Twitter, Facebook, LinkedIn, etc. Be where your audience is. Create relationships directly with customers and prospects. Broaden your overall content saturation. Don’t sacrifice quality for quantity. 11
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- 13. LinkedIn Benefits • Manageyour professional information • Be introduced to potential partners/clients • Create, collaborate on projects • Gain insights from like-minded professionals • Discover new connections / add to network • LEARN, ENGAGE and GET CONNECTED 13
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- 15. Creating Your Profile MoreVisibility 2010 15 www.MoreVisibility.com
- 16. Account Settings -Privacy 16
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- 20. Connecting with Others Create a Network 20
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- 24. Premium Accounts For Business For Job Seekers 24
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- 27. Push Info OverTo Twitter Manually control tweets 27
- 28. Applications 28
- 29. Applications: SlideShare Presentations 29
- 30. Groups 30
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- 33. Florida Atlantic UniversityAlumni Group 33
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- 35. Ask and AnswerQuestions 35
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- 37. RSVP / Networkfor Events 37
- 38. Companies 38
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- 41. Get Updates 41
- 42. ADVERTISING 42
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- 45. MOBILE 45
- 46. LinkedIn for Blackberry Android App available on Amazon Store 46
- 47. iPhone App available from iTunes Neat feature to connect 47
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- 50. CUSTOM TABS 50
- 51. New Layout; Timelineon March 31st 51
- 52. Facebook Ads SponsoredStories: Although Page has 2,400+ fans, Ad targets 518,000+ FB users Can specify who you want to target by other pages they like/interests… MoreVisibility 2012 52 www.MoreVisibility.com
- 53. Facebook Insights • Review individual post impressions and feedback • Fan growth and demographics • Tab Views • External referrers to page • Monthly active users • The ability to export data from the dashboard using the 'Export' button MoreVisibility 2012 53 www.MoreVisibility.com
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- 55. New Layout 55
- 56. Opportunities • Leverage hashtags(#) in your tweets to reach wider audience on specific subjects or categories related to tweet • Coordinate or participate in Twitterchats to engage the community; more visibility • Advertising options include: Promoted Accounts or Promoted Tweets 56
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- 59. A ll Ab o u t G o o g le + • G o o g le ’ s s o c ia l m e d ia p la t f o r m / F a c e b o o k ’ s c o m p e t it io n . • P r o m o t e s “ R e a l-L if e S h a r in g ” o n t h e web. • F e a t u r e s in c lu d e C ir c le s , H a n g o u t s , G a me s a nd S e a rc h. • A G o o g le a c c o u n t / p r o f ile is r e q u ir e d t o u s e G o o g le + f o r a b u s in e s s . • R e f e r r e d t o a s G +, G o o g l e + a n d G o o g l e P lu s 59
- 60. N o tto b e c o n fu s e d w i t h “ +1” G o o g l e +1 B u t t o n • “Liking” a search result / website • Displayed when users are signed in to a Google profile or account • Visible on Paid (SEM) & Organic (SEO) results • Factored into algorithm ?? 60
- 61. +1 i nS e a r c h R e s u l t s 61
- 62. P e rs o n a l P r o f ile : M u s t e s t a b lis h in d iv id u a l p r o f ile o n G + t o t h e n c r e a t e a B u s in e s s P a g e . 62
- 63. C re ate p a g e 1 2 3 63
- 64. B u sin e s s P a g e 64
- 65. Ma na ge P a g e 65
- 66. P a ge A d m in is t r a t o r (s ) 66
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- 68. General Social MediaBest Practices • Post frequently • Be responsive • Mention others, share content • Post links to news / research • Incorporate photos and videos • Develop content calendar and daily management plan • Have a plan in place for crisis management • Determine what success will look like • Monitor and track 68
- 69. Top Recommendations forHaving a Presence in SM-Oriented Universal Search • Create a YouTube Channel, describe and tag videos with keyword rich content, and keep the Channel up-to- date and relevant (Video Search). • Use keyword-rich names for every search-worthy image file on your website and strong, keyword-rich alt attribute text (Image Search). • Distribute optimized press releases (News Search). • Create keyword-rich Tweets (Twitter Feeds within Google’s real-time results). • Blog (Blog Search). 69
- 70. Considerations • Incredibly dynamic environment • Intense publicity and user engagement • Must enter with a sound strategy • Incorporate customization and branding • Engagement, participation, listening, monitoring & tracking all required 70
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- 73. Measuring Success Web Analytics •Measure referring visits from Social Media sources • Calculate ROI/leads on channel efforts Channel Influence • Increase in counts (followers, likes, check-ins) • Brand or product mentions (Google Alert) • Interactions – customer service reduction • Third party monitoring tools (Hootsuite or Tweetdeck) Exposure & Visibility • Partners, press, vendors, recruiting, etc. 73
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- 75. Tagging Identifies Trafficin Reports 75
- 76. Social Channel ReferringVisits 76
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- 78. Social Source andAction 78
- 79. SUMMARY • Develop astrategy that is sound to your business and reasonable to maintain • Create content that’s of interest and unique • Establish a content calendar and brand guidelines/messaging for use within SM • Interact with the community, offer value • Leverage the community – great resources • Track and measure response/engagement 79
- 80. SPECIAL OFFER: Social Media Competitive Analysis www.MoreVisibility.com/SMPS dleitch@morevisibility.com (561) 620.9682 80
Editor's Notes
- #14 Andrew
- #15 andrew
- #16 andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
- #20 DL
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- #39 Andrew
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- #42 Andrew
- #53 if someone likes your Page, their friends may see a story about it in their News Feed. By sponsoring the story, the person’s friends are more likely to see it and also be interested in your business.
- #54 Tab views will help to see what content is of interest – are people aware of the other tabs available…
- #58 You need to upgrade to HootSuite Pro ( $5.99/month ) to access the bulk upload feature