This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Christian Tom of Google speaks to travel writers about how they can use Google tools to save time and reach new audiences. This was presented at the Society of American Travel Writers NE/AC Chapter Meeting in Pittsburgh in June 2011.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Christian Tom of Google speaks to travel writers about how they can use Google tools to save time and reach new audiences. This was presented at the Society of American Travel Writers NE/AC Chapter Meeting in Pittsburgh in June 2011.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free.
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That's no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you're like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that your inbound efforts are doing exactly that? Which are important indicators of future success? And which metrics are just noise?
Check out these slides from the free seminar from Optify and MarketingProfs, and discover the top metrics you need to track to ensure that your inbound programs are making the right impact.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free.
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That's no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you're like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that your inbound efforts are doing exactly that? Which are important indicators of future success? And which metrics are just noise?
Check out these slides from the free seminar from Optify and MarketingProfs, and discover the top metrics you need to track to ensure that your inbound programs are making the right impact.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Leverage earned and owned media to create effective paid media programsdlvr.it
Fundamental changes are happening in online marketing. Most businesses thing about their marketing strategy in silos. They have separate budgets for paid media, social media, PR, SEM, SEO, etc – all separate budgets with little communication between each silo and little data shared on what works.
Smart marketers are re-evaluating the ability of paid media to serve as a vehicle to amplify the impact of earned and owned media rather than viewing each media channel as a separate and totally disconnected effort.
This slideshow will walk you through a proven strategy of combining earned and owned media data to create effective and cost saving paid media program - no matter the size of your budget.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Social media for your gaming business slide sharet2 Marketing
SocialConnX creates dynamic, social media marketing strategies and highly effective programs designed for gaming operators who are looking to acquire, convert, retain and reactivate players. We connect gaming operators with their target audience, keep players engaged, enrich the gaming experience and improve player LTV.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Similar to Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012 (20)
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
3. Some Context on Google
Google is out to monetise their properties as much as
possible.
Sooner or later they want to make a direct or indirect profit
from G+
4. Nick Garner
James Daly
Nick Garner: Head of search Unibet
Working across all Unibet's 24 international markets, specialising
in
- SEO
- SMO (Social media optimisation)
- Refer a Friend
- PPC
- Online Public Relations (as a means of influencing SEO and
social media)
5. Signals are changing
OLD: Look for algo NEW: Look for 'human
weakness and exploit patterns' in ranking sites,
them socially engineer them.
6. Information / Commercial Internet
Mix in commercial
$15.62 per person per year in the UK*
with information as
much as possible
Rank (fairly) Rank (fairly)
easy hard
9. UK: 18% Year on Year growth
$15.62 per person per quarter in the UK*
*assumes 60m UK population
10. The business case for Google+
We believe Google+ is an
emergent force in social
media and Unibet wants to be
a leading part of this within
iGaming.
Give a dog a bone
11. The business case for Google+ > +1
You take what you can get from Google...
Give a dog a bone
12. What G+ promises
More:
• Reach in search
• Direct traffic
• Engagement
14. He says we will get traffic (kind of)
"When someone recommends something, that's a pretty
good indicator of quality," said Matt Cutts, Google's
principle engineer for search. "We are strongly looking at
using this in our rankings."
22. What resource is needed?
The right person: That might suit
• Journalist / blog owner me!
o Has their own blog/site (ideally)
o Not too hung up on being
'newsey'
o A bit technical
• Personality
o Creative
o Funny!
o Inquisitive
o Persuasive
23. Introducing....James
Our G+ guy!
o
o Southampton Solent
BA (Hons) Journalism
o Independent On
Sunday
o Sevenoaks Chronicle
o Goal.com
o Five Year Plan fanzine
o Stand up
34. Types of engagement metrics
1. Volume of consumer-created buzz for a brand based on number of posts 26. Ratings
2. Amount of buzz based on number of impressions 27. Social bookmarks
3. Shift in buzz over time 28. Subscriptions (RSS, podcasts, video series)
4. Buzz by time of day/daypart 29. Pageviews (for blogs, microsites, etc)
5. Seasonality of buzz 30. Effective CPM based on spend per impressions received
6. Competitive buzz 31. Change in search engine rankings for the site linked to through social media
7. Buzz by category/topic 32. Change in search engine share of voice for all social sites promoting the brand
8. Buzz by social channel (forums, social networks, blogs, Twitter, etc.) 33. Increase in searches due to social activity
9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post- 34. Percentage of buzz containing links
purchase)
35. Links ranked by influence of publishers
10. Asset popularity (e.g., if several videos are available to embed, which is used more)
36. Percentage of buzz containing multimedia (images, video, audio)
11. Mainstream media mentions
37. Share of voice on social sites when running earned and paid media in same environment
12. Fans
38. Influence of consumers reached
13. Followers
39. Influence of publishers reached (e.g., blogs)
14. Friends
40. Influence of brands participating in social channels
15. Growth rate of fans, followers, and friends
41. Demographics of target audience engaged with social channels
16. Rate of virality/pass-along
42. Demographics of audience reached through social media
17. Change in virality rates over time
43. Social media habits/interests of target audience
18. Second-degree reach (connections to fans, followers, and friends exposed – by people or
impressions) 44. Geography of participating consumers
19. Embeds/Installs 45. Sentiment by volume of posts
20. Downloads 46. Sentiment by volume of impressions
21. Uploads 47. Shift in sentiment before, during, and after social marketing programs
22. User-initiated views (e.g., for videos) 48. Languages spoken by participating consumers
23. Ratio of embeds or favoriting to views 49. Time spent with distributed content
24. Likes/favorites 50. Time spent on site through social media referrals
25. Comments 51. Method of content discovery (search, pass-along, discovery engines, etc)
52. Clicks
35. Types of engagement metrics
53. Percentage of traffic generated from earned media
77. Savings generated by enabling customers to connect with each other
54. View-throughs
78. Impact on first contact resolution (FCR)
55. Number of interactions
79. Customer satisfaction
56. Interaction/engagement rate
80. Volume of customer feedback generated
57. Frequency of social interactions per consumer
81. Research & development time saved based on feedback from social media
58. Percentage of videos viewed
82. Suggestions implemented from social feedback
59. Polls taken/votes received
83. Costs saved from not spending on traditional research
60. Brand association
84. Impact on online sales
61. Purchase consideration
85. Impact on offline sales
62. Number of user-generated submissions received
86. Discount redemption rate
63. Exposures of virtual gifts
87. Impact on other offline behavior (e.g., TV tune-in)
64. Number of virtual gifts given
88. Leads generated
65. Relative popularity of content
89. Products sampled
66. Tags added
90. Visits to store locator pages
67. Attributes of tags (e.g., how well they match the brand’s perception of itself)
91. Conversion change due to user ratings, reviews
36. Followers
April 2012 1,543 3,472 145
40% 28% xx%
438 760 126
February 1,105 2,712 19
2012
51. Nick's final thoughts for Google+
• Whether or not its Google+ , having a good
‘conversation’ with users is just what an
enlightened brand does today
• For me its an either way bet
• G+ Win: we are early adopters and out
pace competitors
• G+ Fail: we use this content and
engagement on other social channels
anyway
52. James conclusion slide
• Scope for lots of fun
• Videos look good
• Gifs look great
• Photos look just lovely
• Hangouts offer something different
• Not effective for us...yet
• Slow start
• Techie-centric
• White space
• More people needed!