The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
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As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Status updates and tweets are becoming the news sources that consumers consult first. Customer experiences, spilling over into social media, now shape your reputation. Find out how social media is changing the way organizations communicate, and what your co-op should do about it.
[cc] www.EricSchwartzman.com
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A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
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Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
DLD12 had conversations that extended far beyond Munich, Germany. This DLD12 Social Media Roundup powered by Radian6 is a visual snapshot of the social conversations which took place during the event. We compiled the topics, hash tags and speaker-buzz of the leading minds of the digital and global economy as well as intellectuals, artists, designers and international press and bloggers.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Status updates and tweets are becoming the news sources that consumers consult first. Customer experiences, spilling over into social media, now shape your reputation. Find out how social media is changing the way organizations communicate, and what your co-op should do about it.
[cc] www.EricSchwartzman.com
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
Leverage earned and owned media to create effective paid media programsdlvr.it
Fundamental changes are happening in online marketing. Most businesses thing about their marketing strategy in silos. They have separate budgets for paid media, social media, PR, SEM, SEO, etc – all separate budgets with little communication between each silo and little data shared on what works.
Smart marketers are re-evaluating the ability of paid media to serve as a vehicle to amplify the impact of earned and owned media rather than viewing each media channel as a separate and totally disconnected effort.
This slideshow will walk you through a proven strategy of combining earned and owned media data to create effective and cost saving paid media program - no matter the size of your budget.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
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B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
Showing the value of social media can be difficult, particularly for B2B companies. It doesn't have to be. Learn exactly what matters in social media marketing (because a lot of work is wasted effort), how to determine goals that will resonate with your boss / executive management, how best to measure results and show social media ROI. This presentation was given at the Social Media Strategies Summit in Denver 2012.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
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http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials
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Presented LIVE at the Exploring Social Media Boston Summit #ESMBoston
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The Strategic Intersection of Search, Email and Social
1. The Strategic
Intersection of
Search, Email and
Social
JUNE 16, 2011: 2PM – 2:45PM ET
DJ Waldow & Dave Reske
#BSFW
A Blue Sky Factory Webinar
Subscribe to email alerts about future webinars
2. About Nowspeed
We offer complete end-to-end
solutions
Email Marketing
Search Marketing
Social Media
Website Design and Development
Our Click-to-Customer methodology
We generate the highest quality
leads per marketing dollar spent
Our portfolio of award-winning work
Our customers’ success
David Reske, Founder and President
Nowspeed
We deliver the best campaign
dreske@nowspeed.com
performance optimization and
analytics
508 616-0111 x202
Weekly review of campaign performance
Twitter: davidreske
Marketing Dashboard
LinkedIn: David Reske
Dedicated project manager
4. THE NEXT 45 MINUTES
Brief background on email, social, and
search as well as their current state.
Understanding of how each channel (email,
social, search) powers each other.
Actionable steps that you can take (now) to
begin integrating email, social, and search.
4
5. Brief background on email, social, and
search as well as their current state.
5
19. INBOUND VS OUTBOUND MARKETING
•
Direct
Mail
Outbound
•
Email
•
Social
•
Search
•
Web
Inbound
•
Social
19
20. OPTIMIZED INTEGRATED MARKETING
Search
PPC/
Keywords, Social
SEO
Content Offers
Media
Email
Optimized Website, Content Landing Pages
Email Social Media
Nurture
Nurture
20
21. ARE THESE FUCTIONS SILOS IN YOUR ORGANIZATION?
Social
Email
Media
Search
21
22. HOW DOES YOUR EMAIL MARKETING PROGRAM
COMPARE WITH SOCIAL SEARCH?
Email Marketing
Social Media
Search
• Number of Email • Number of Likes and • Available Search
Addresses
Followers
Traffic
• Number of messages • Number of messages • Visibility and
sent
sent
Impressions
• Clicks - Click Through • Clicks - Click Through • Clicks - Click Through
Rate
Rate
Rate
• Conversion Rate
• Conversion Rate
• Conversion Rate
22
26. INTEGRATION: EMAIL SOCIAL
Use Social Media to build
your house list
Create social links in email
to promote sharing
Share email content
Email
on social media sites
as you send your email
Use email to drive
Social
traffic to social
media sites
Search
Send email to Social
Media influencers
Media
Nurture contacts with
both email and
social media
26
36. USE EMAIL TO GROW YOUR SOCIAL MEDIA NETWORK
The More You “Like” The More You Save
36
37. TARGETED EMAIL TO
SOCIAL MEDIA INFLUENCERS
Send
targeted
email
to
influencers
with
social
media
accounts
IdenGfy
Email
Influencers
Social
House
Email
InvitaGon
or
post
media
Traffic!
List
Special
content
-‐
Influencers
Content
ExponenGal
on
List
37
38. NUTURE LIST; MOVE THROUGH BUYING PROCESS
Search
PPC/
Keywords, Social
SEO
Content Offers
Media
Email
Optimized Website, Content Landing Pages
Email Social Media
Nurture
Nurture
38
39. INTEGRATION: EMAIL SEARCH
Use Social Media to build Use search to build opt-
your house list
in email lists
Create social links in email Put Email content on
Website and SEO
Email
to promote sharing
optimize to drive traffic
Share email content
on social media sites
Use paid search to test
as you send your email
messages and offers
Use email to drive
traffic to social
media sites
Social
Search
Send email to Social
Media influencers
Media
Nurture contacts with
both email and
social media
39
43. INTEGRATION: EMAIL, SEARCH, SOCIAL
Use Social Media to build Use search to build opt-in
your house list
email lists
Create social links in email Put Email content on Website
to promote sharing
Email
and SEO optimize to drive
traffic
Share email content
on social media sites
Use paid search to test
as you send your email
messages and offers
Use email to drive
traffic to social
Social
media sites
Search
Send email to Social
Media influencers
Media
Nurture contacts with
both email and Search to drive social media traffic and followers
social media
SEO Optimize social media sites
43
44. BUILD AUDIENCE WITH PAID ORGANIC SEARCH
• Increase search engine rank on selected keywords
• Increase overall traffic to the site
• Optimize Cost/Conversion
44
46. INTEGRATION: EMAIL, SEARCH, SOCIAL
Use Social Media to build Use search to build opt-in
your house list
email lists
Create social links in email Put Email content on Website
to promote sharing
Email
and SEO optimize to drive
traffic
Share email content
on social media sites
Use paid search to test
as you send your email
messages and offers
Use email to drive
traffic to social
Social
media sites
Search
Send email to Social
Media influencers
Media
Nurture contacts with
both email and Search to drive social media traffic and followers
social media
SEO Optimize social media sites
46
47. Actionable steps that you can take (now) to
begin integrating email, social, and search.
47
48. TIME FOR A NEW STRATEGY
Social
Email
Media
Search
Email
Social
Search
Media
48
49. INTEGRATE SOCIAL INTO SEARCH
Embed Keywords
in Video and other Adwords Direct
content
Organic Ads on Paid
Get Seen
Social Sites
Search
Search
Video
Keyword filled Optimize
content with links
Build Landing
Social Media Links
Pages
Comments
Press Releases
Article Distribution
Easy to share
SEO Web
Keyword filled Website Content
Hub-page
49
51. DJ Waldow, Director Community at Blue David Reske, Founder and President
Sky Factory
Nowspeed
dreske@nowspeed.com
djwaldow on all social networks or type 508 616-0111 x202
“DJ Waldow” in your favorite search Twitter: davidreske
engine
LinkedIn: David Reske
51