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This document discusses design thinking and provides an overview of its methodology. It introduces IDEO as an iconic example of design thinking and discusses its founder David Kelley. The core principles of design thinking are then outlined, including understanding the problem, observing and researching, generating ideas through prototyping and testing, getting feedback, and implementing solutions. An example is provided of how not applying design thinking caused water filters to fail in the field, despite removing pathogens in the laboratory. Participants are then asked to redesign a street taco stand using design thinking principles.
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Design thinking - IDEO
The document discusses design thinking, including its definition as a creative problem-solving approach using specific tools and methods. It outlines the process of design thinking, including understanding the problem, observing users, visualizing solutions, evaluating prototypes, and implementing ideas. The document uses IDEO as a case study, outlining its design thinking methodology and challenges in scaling the approach. It concludes that design thinking is helpful for "wicked" problems and that its future relies on empowering creativity and integrating design into business strategy.
Design thinking -_with_ideo_lecture.ppt
Design thinking is a creative process that focuses on building up ideas to solve problems and improve future conditions, rather than breaking down ideas through critical analysis. It involves exploring potential solutions through defined steps of research, ideation, prototyping, and choosing the best ideas, while encouraging wild ideas and participation without judgment. The value of design thinking is that it can be applied to solve problems and innovate in many fields beyond just product design, as it is a dynamic way of thinking about thinking to continuously improve processes.
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Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.
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Introduction to Design Thinking Workshop
These slides were prepared to introduce district leaders to the design thinking process. The design challenge we worked on during this day-long introduction was to redesign high school media centers. These slides were used to step participants through each phase of the design thinking process.
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Design thinking - IDEO
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Design thinking -_with_ideo_lecture.ppt
Design thinking is a creative process that focuses on building up ideas to solve problems and improve future conditions, rather than breaking down ideas through critical analysis. It involves exploring potential solutions through defined steps of research, ideation, prototyping, and choosing the best ideas, while encouraging wild ideas and participation without judgment. The value of design thinking is that it can be applied to solve problems and innovate in many fields beyond just product design, as it is a dynamic way of thinking about thinking to continuously improve processes.
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Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.
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Design thinking is a human-centered approach to problem solving that involves discovery, interpretation, ideation, experimentation, and evaluation. The design thinking process begins with discovery to gain an understanding of user needs through research and inspiration gathering. Insights from discovery are then interpreted to identify opportunities and frame ideas during the ideation phase. Ideas are made tangible through experimentation with prototypes to gather feedback, and the evaluation process involves planning next steps and integrating learnings to evolve the concept over time.
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This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
Design Thinking: The one thing that will transform the way you think
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
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Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
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3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
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Come join Stanford’s Alli McKee for a workshop that will build your creative confidence and amplify your communication. With extensive experience in both business (Bain & Company + Stanford GSB) and design (IDEO.org + Stanford d.school), Alli has come from Silicon Valley to bring you the best of both worlds to deliver a unique experience that is challenging, fun, and fulfilling.
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Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
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- Six major American film studios still dominate production: Warner Bros, Paramount, Disney, Sony, Universal, and 20th Century Fox. Fox Searchlight specializes in low-budget films while Warner Bros produces big blockbusters.
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창의적인 당신을 위한 위대한 명언 5가지
"창의적인 당신을 위한 위대한 명언 5가지"
명언으로 하루를 시작해보세요.
창의적인 당신을 위해 주옥같은 명언들 5가지를 엄선했습니다. 친절하게도 각 사진에 설명을 달아놓았으니 언제든 편하게 읽어보세요!
--
<비캔버스>
단순한 메모 협업 도구가 아닙니다.
비캔버스와 함께라면 의미있는 일을 더 멋지게 해낼 수 있습니다.
지금 바로 시작하세요. beecanvas.com
IDEO's design thinking.
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
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This document discusses the importance of co-designing spaces through involving end users in the design process. It notes that while co-design can make projects messier, it significantly improves user satisfaction and productivity. The document outlines some of the unexpected challenges ("gorilla problems") that arose during one co-design project, and how limited resources were allocated to address them. It also discusses how to manage the emotional aspects of change by understanding the stages of reaction and tailoring communication approaches. The key message is that co-design, while complex, ultimately leads to higher morale and better outcomes through increased user involvement and control.
Design camp slides_landgren
The goal of the Design Camp is to identify and develop design concepts that can meet the needs and desires of local communities during humanitarian response operations. The camp will expose participants to field work, design work, and teamwork through activities like human-centered design, field expeditions, and idea generation workshops. Using tools from the HCD toolkit, participants will learn design techniques to understand people's perspectives and develop solutions through the phases of Hear, Create, and Deliver.
Design Revolution Toolkit
At each stop on our tour, we’ll be giving a lecture presentation about how each of us as designers can work for the greater good. We know, however, that intention only goes so far; we must collectively establish best practices. When we’re designing for homelessness, health, poverty, education, and well-being, the stakes are higher than ever, with little room for half-hearted efforts.
With that in mind, we have compiled a Toolkit for both design students and educators (or really for anyone who wants to apply creative problem solving to social issues) that outlines 13 values and corresponding strategies for not just how to design for the greater good, but how to produce GREAT design for the greater good. (Note: The 13 values are derived from the Designer’s Handshake document included in our book, Design Revolution: 100 Products that Empower People).
TECHNOLOGY FUNDAMENTALS MODULE 1
This document provides an overview of the nature of technology. It discusses technology as objects, knowledge, activities, processes, and socio-technical systems. Key points include:
- Technology can be defined as objects, the knowledge behind innovations, activities people perform, processes, and the combination of technology within a social system.
- Design is central to technology as it involves identifying needs, specifying requirements, generating ideas, selecting a final solution, and evaluating that solution.
- Making activities include prototyping, batch production, 3D modeling, and sketching.
- Technology requires teamwork across different specializations.
- Technology must provide value to consumers through benefits relative to costs.
- Technology is shaped by soci
Mktg. 7 chapter 4
This document summarizes topics from a chapter on product planning and development, including preparing a firm for idea generation, concept identification, and active concept generation approaches. It discusses finding creative people by staffing with those having diverse experiences and enthusiasm for innovation. It also outlines barriers to firm creativity like cross-functional diversity and allegiance to functional areas that can limit innovative ideas. The document provides an example of the concept development process for a potential new coffee product called Designer Decaf in response to changes in the North American coffee market and culture.
Human centered design and Social media
This document summarizes a seminar given by Jonas Landgren on designing technology for crisis response. Some key points discussed include:
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- Questioning assumptions about how professionals do their jobs and treat them as users of designs.
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- Using human-centered design approaches like spending time with intended users in their environments and listening to diverse perspectives.
Design Revolution - The Toolkit
This document introduces a toolkit called "Design Revolution" that provides values and tactics for designers to create better solutions that help people and drive positive change rather than just serve clients and consumption. It encourages designers to use their skills to design for social good and make a positive impact on the world. The toolkit is meant to be a starting point for designers to thoughtfully consider how to apply their work for humanitarian purposes.
Designerly ways of knowing small
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
Design Thinking for Bienestar Coalition
Design thinking is a process that uses design methods to match user needs with feasible technologies and business opportunities. It involves empathizing with users, defining problems from their perspective, ideating potential solutions, prototyping ideas, and testing prototypes with users. The document provides an overview of these design thinking concepts and methods, including brainstorming exercises to practice applying the process.
Meetup creative design literature philosophy methodology framework
Overview of 16 texts within the Design Thinking literature with examples of how to think of design thinking as innovation methodology or philosophy with concrete examples how to translate insights from literature into the teaching and training of design thinking abilities, skills and methods.
Design thinking
Design thinking combines problem-solving techniques from design with empathy for users. It is a human-centered approach that starts by observing people and understanding their needs rather than defining problems. The five principles of design thinking are to empathize with users, define insights about their needs, ideate potential solutions, prototype ideas, and test prototypes with users to find the best solution. An example is how PepsiCo used design thinking to address women's snacking preferences by releasing quieter Doritos chips in trays to avoid mess and noise.
Design process
A design process is a systematic problem-solving strategy, with criteria and constraints, used to develop many possible solutions to solve or satisfy human needs or wants and to narrow down the possible solutions to one final choice.
UXSG2014 Lightning Talks - Innovating through Design Thinking (Hyunju Lee)
Innovating through Design Thinking
Presented by
Lee Hyunju (Julee)
User Experience Design Leader
Paypal, Singapore
Innovating through Design Led Thinking @UXSG 2014
The document outlines the design thinking process which includes empathizing with users to understand their needs, generating ideas through divergent and convergent thinking, iteratively prototyping and testing solutions with users, and delivering an innovative product or service. It provides examples of how companies like IDEO, Stanford d.school, Nordstrom, Intuit, and PayPal apply design thinking. The goal of design thinking is to create solutions that solve real user problems and transform their experiences for the better.
Presentation: Harnessing the Collective Wisdom of the Crowd
On Tuesday April 29th, CEO of Totem and IdeaScale Advisory Services Partner, Suzan Briganti introduced numerous methods of crowd data analysis, including an introduction to innovation analysis, insight & concept development overviews, and methods of insight validation. Learn more about crowd wisdom in this webinar recording.
Communication Skills in Science: Research in 4 minutes (Rin4)
DTIC Seminar February 2016. Communication Skills in Science - Research in 4 minutes (Rin4) competition at Universitat Pompeu Fabra, Barcelona.
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Design thinking - A primer to kickstart innovation
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- 1. Design Thinking Rebeca Hwang Live session 11
- 2. The iconic example of design thinking: IDEO video: https://www.youtube.com/watch?v=M66ZU2PCIcM
- 3. David Kelley: Founder of Stanford D- School and IDEO “ We believe that the next generation of need to be great design thinkers”
- 5. The Mindset: Radical Collaboration and Bias towards Action
- 6. Innovation: “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
- 7. Design Thinking Principles 1. Understand & Define: Pound on the problem until there is a very clear definition on what the pain point is. 2. Observe & Research: Get off your couch! Talk to “experts” and make sure you get both sides of the story. Gather relevant stats and combine them with anecdotal evidence. 3. Generate as many ideas as possible: Do not judge or debate ideas. Focus on one conversation at a time. Prototype & test (over and over and over!) 4. Get feedback: from a diverse group of people, ESPECIALLY FROM END USERS Reserve judgment and maintain neutrality. 5. Choose: Set aside emotion and ownership of ideas. Avoid consensus thinking. Be aware that the most practical solution isn’t always the best. Test financial and business feasibility 5. Implement
- 8. My story: How I learned the importance of Design Thinking
- 10. Laboratory results showed 96% removal of pathogens. But… in the field they failed to reduce the incidence of water-born diarrhea cases and people were not using the filters. Exercise 1: discuss in groups of 2 what could have gone wrong?
- 11. I was not the expert…
- 12. Design flaws caused for not applying Design Thinking: 1. Plastic buckets kept water warm, which was not as refreshing as storing incontaminated clay pots 2. Free products were not appreciated and therefore recycled into other higher value applications, like irrigation 3. Faucets where low and in touch with animals, thus re-contaminating filtered water (it was not instructed to keep filters up high)
- 13. Now, your turn! Exercise 2: In groups of 3-4, redesign the street taco stand by using Design Thinking
- 16. Lic. Sergio García Profesor Tutor
- 18. Derechos Reservados 2015 Tecnológico de Monterrey Prohibida la reproducción total o parcial de esta obra sin expresa autorización del Tecnológico de Monterrey. Derechos Reservados 2015 Tecnológico de Monterrey Prohibida la reproducción total o parcial de esta obra sin expresa autorización del Tecnológico de Monterrey.