This document discusses inventions, trademarks, and copyright. It defines inventions as new solutions to technical problems and explains the patent process. Trademarks are identifiers used to sell products and services, like names and logos. The top 10 most valuable trademarks in the world are mentioned. Copyright automatically protects original works upon creation, such as literature, art, music, and more. Examples of each area are provided.

1. Inventions, Trademarks and
copyright.
Dr. Carlos Téllez Martínez
November 2015

2. Ejemplo del desarrollo de un producto de base
tecnológica en una universidad y licenciamiento de
la tecnología.
Referencia:

7. Si el prototipo funcional
está listo este puede patentarse

25. Trademarks
Dr. Carlos Téllez Martínez
November 2015

26. Introduction
 Trademarks existed in antiquity.
 3,000 years ago, Indian craftsmen used their signatures as trademarks to
identify their artistic creations before sending them to Iran.
 Later, over 100 different brands of Roman pottery were utilized,
including the FORTIS brand that became so famous that it was copied
and counterfeited.
 The use of trademarks is increased with the rise of commerce in the
Middle Ages.

27. What are trademarks?
Are those identifiers of products or services, such as the name,
image and phrases that are used to sell:

28. Video
 Basics of Trademarks (Part 1)

29. The 10 most valuable trademark in the
world

30. Sector analysis

31. Types of Marks:
 In Mexico:
• Nominative Nike Aeromexico
• Innominate
• Mixed
• Three-dimensional

32. Inventions and Patents
Dr. Carlos Téllez Martínez
November 2015

33. Invention vs. innovation
 Invention: something new and the way of evaluation are purely
technical.
 Innovation: not necessarily new but the way of evaluation is
commercial.

34. Concept of a patent
 A patent is an exchange (quid pro quo) in which the inventor discloses
an invention and in return the society grants a temporary monopoly.
 A patent is granted by a government office (usually the Patent Office)
following submission of an application document. This document
describes an invention and creates a legal situation in which the
invention can only be exploited with the permission of the patent
holder.
 In other words, a patent protects an invention and gives the owner the
exclusive right to use his invention for a limited period of time.

35. What is an invention?
 An invention can be defined as a new solution to a technical
problem.

36. Invention
Invention = Discovery + Practical utility
Concrete Tangible

37. Legal definition of an invention
 Mexico (Ley de la Propiedad Industrial):
• Article 15. Invention is considered any human creation that allows to
transform matter or energy existing in nature, for exploitation by man and
meet their specific needs.
 United States:
• Diamond v. ChaKrabarty 447 US 303, 206 USPQ 193 (1980) (Forms of life)
• Anything under the sun that is man-made

38. Important elements:
 Novelty
 Non Obviousness (Inventive step)
 Industrial application (useful)

39. Copyright
Dr. Carlos Téllez Martínez
November 2015

40. What is copyright?
 Copyright is:
• a set of legal rules and principles governing moral and economic rights the
law grants authors (copyright)
• by the mere fact of creation of a work:
• literary,
• artistic,
• musical,
• scientific or didactic,
 it is published or unpublished.
 Reference: https://es.wikipedia.org/wiki/Derecho_de_autor

41. Copyright basics
 https://www.youtube.com/watch?v=Uiq42O6rhW4

42. Examples of copyright:

43. Work on copyright
 Keep in mind that copyright protects "works".
 For "works” means the concrete expression of thoughts and ideas.
 The ideas and thoughts are not protected as to protect them
unjustifiably restrict freedom of expression, free access to
information and free access to raw data, all essential elements for
cultural enrichment.

44. Fundamental principles of the Berne
Convention
 These are the three basic principles of the Berne Convention:
• National treatment principle
• Principle of automatic protection
• Principle of independence of protection

45. Berne three-step test
 This test helps determine if there is damage by the exploitation of a
work.
 The Berne Convention Article 9 fraction 2 states:
 It shall be a matter for legislation in the countries of the Union to
permit the reproduction of such works in certain special cases,
provided that such reproduction does not conflict with a normal
exploitation of the work and does not unreasonably prejudice the
legitimate interests of the author.

46. Examples of Reserva de derechos

47. What is Creative Commons?
 https://www.youtube.com/watch?v=8YkbeycRa2A

48. What is a Collective Management
Organization?
 Video

49. Dr. Carlos Téllez
Profesor Titular

50. Dr. Carlos Téllez
carlos.tellez.martinez@itesm.mx

51. Lic. Sergio García
Profesor Tutor Líder

52. Lic. Sergio García
sagm@itesm.mx

53. Derechos Reservados 2015 Tecnológico de Monterrey
Prohibida la reproducción total o parcial de esta obra
sin expresa autorización del Tecnológico de Monterrey.
Derechos Reservados 2015 Tecnológico de Monterrey
Prohibida la reproducción total o parcial de esta obra
sin expresa autorización del Tecnológico de Monterrey.