The document outlines a digital reach extension program by ALG Marketing Insights aimed at increasing advertising sales for smaller publishers. It emphasizes customized marketing strategies including native advertising, targeting options, and ongoing campaign management to boost audience engagement and reach. The program offers personalized service and expert insights tailored to enhance digital traffic and ad performance.

1. Enhance Ad Sales Opportunities…
Digital Reach Extension Program
ALGMarketing Insights, LLC

2.  For smaller publishers digital traffic may not
always generate maximum advertising potential.
Whether from sold-out inventory or just not
enough traffic, we can help you increase
advertising sales potential with a customized
program.
 Perfect for print publishers looking to
create an integrated marketing opportunity
Maximize Advertising Potential

3. Benefits
 Extend reach of your target audience…Advertiser
Ads Reach Your Audience as they surf the web
 Add editorial presence
 Sponsored Content Improves Audience
Engagement
Digital Reach Extension Program

4. Digital Reach Extension
 Use DSPs (Demand Side Platforms) to add digital reach cost
effectively.
 Target advertising using:
 First party data,
 Retargeting,
 Contextual or behavioral targeting,
 Geo-targeting,
 Device targeting-Mobile, Tablet, Desktop
 Ads Will Run on Appropriate Publisher Sites Based on:
 Target Market,
 CPM, CPC,
 Site White List/Black List,
 Engagement
 And More
How Does It Work?

5.  In-feed sponsored ad directing viewers to
advertiser content
 Research shows native advertising increases
engagement
 Desktop, Mobile and Tablet Options
Native Advertising Option

6. Native Advertising Examples

7.  Track ad performance base on KPIs – Key
Performance Indicators
 CPM
 CPC
 Engagement
 Monitor and adjust campaign as necessary
to maximizing performance
 Blacklist or Whitelist sites
Example;
Whitelist - nytimes.com, cnn.com
Blacklist - politico.com, breitbart.com
Campaign Management

8. Deliverables
Full Management of the Program including:
• Working with client to determine advertiser
objectives
• Create and setup media buy
• Monitor and Adjust Buy as Necessary
• Provide Weekly and Post-Campaign Reporting

9. ALGMarketing Insights Advantage
• Small list of Clients = Personalized Service
• Media Professional
• Advertising Sales Experience
• Research Insight
• Knowledge of Markets
• Access to Industry Experts

10. Sample of Publisher Sites Available
ARTS &
ENTERTAINMENT
AUTO
BUSINESS
LIFESTYLE
NEWS
SOCIETY
SPORTS

11. Sample of Data Partners

12. For More Information or a Consult
Algmarketing@optonline.net
www.linkedin.com/in/algillio
201-519-6351
Al Gillio