Header Bidding enables publishers to collect multiple bids from various demand sources simultaneously, resulting in the highest revenues.

1. https://adapex.io/
Increase
Revenue with
Header
Bidding
P R E S E N T E D B Y A D A P E X E X P E R T S

2. Why Header Bidding?
Double-digit growth
Header Bidding enables publishers to collect
multiple bids from various demand sources
simultaneously, resulting in the highest revenues.
Header bidding adoption has continued to grow, and
the vast majority of publishers now employ header
bidding. According to eMarketer estimates, header
bidding accounted for 84.9% of US digital ad spend
in 2019, or $59.45 billion.
A D A P E X L L C

3. Smart Approach to
Header Bidding
FOCUS ON HEADER BIDDING AND
THE SMARTEST WAY TO DRIVE
REVENUE ACROSS YOUR
PROGRAMMATIC INVENTORY.
Adapex LLC

4. A D A P E X L L C
1. Get Your
Setup Right
ADAPEX RECOMMENDS
A HYBRID APPROACH
The first step to a successful Header Bidding
strategy is to make sure you have the right setup.
And to get the most out of your Header Bidding,
Adapex recommends a hybrid approach starting
with implementing Prebid.
Prebid offers a network agnostic solution that gives
you maximum control over your tech stack and
gives fair bidding advantage to each of the bidding
networks.

5. 2 0 2 0 | D E P A R T M E N T O F H I S T O R Y
2. Header Partners
A Brief Discussion
In determining the optimal number of header partners, there is a
general feeling of the more the merrier. But only if you are
implementing a hybrid header bidding model. It’s important to
retain your top performers on the client side while still allowing for
access to additional demand through the server side. With client side
header bidding, demand partners receive the valuable targeting
information needed to make the premium-priced bids which can
boost the publisher’s revenue considerably.
But at the risk of latency. With a server side solution, publishers can
work with as many demand sources as they want without
compromising the user’s experience. Therefore, this hybrid approach
maximizes the auction dynamics while minimizing strain on page
load, thus optimizing your monetization.

7. 3. Update, Analyze and
Optimize
Performance of bidders
Key to getting the most from header bidding is to keep up
with advances in Prebid versions and adapters to take
advantage of advancements in technologies and pipes. Then,
use your data to test, analyze, and improve performance. Take
a look at time outs, discrepancies, bid load time, eCPM, bid
rate, win rate, and other metrics so that you can provide the
best user experience and optimize yield.
Looking at the performance of bidders will give you insight into
anomalies and help you evaluate your demand partners to
identify the value of each. Understand how content drives
demand and understand which are the better partners to
include for your specific content and audience.

8. A D A P E X L L C
4. USE CUSTOM FEATURES
Revenues and site performance
To boost performance further, implement and utilize custom features to
protect and improve revenues and site performance. These features are
especially useful during any period of decreased demand and spend during
the slower quarters throughout the year.Some examples include:
Smart Auto Refresh to increase ad volume
Lazy loading to improve page load and viewability
Dynamic ads insertion for SPA and long articles
Adhesion units for maximum viewability and thus CPMs
Auto device detection for increased flexibility

9. A D A P E X L L C
HEADER BIDDING
SOLUTION
The final recommendation for increasing your
revenue with a smart Header Bidding solution is to
diversify your demand stacks. Don’t just rely on
display. Use Header Bidding for video, native, and
even AMP. The diversity in ad type brings a diversity
of bidders to the game, thus driving up
performance, while also enriching your ad
experience.
5. Diversify
Your Demand
Stack

10. Conclusion
NO DOUBT, HEADER BIDDING IS AT THE LEAD OF THE
LIST OF TECHNOLOGIES THAT HAVE MOST
CONTRIBUTED TO PUBLISHER REVENUE GAINS IN
RECENT YEARS. BUT THE TECHNOLOGY IS COMPLEX,
AND PUBLISHERS NEED TO STAY ON TOP OF
ADVANCEMENTS TO MAKE THE MOST OF IT AND
DRIVE REVENUE. WORKING WITH AN EXPERIENCED
ADOPS TEAM CAN HELP. IF YOU HAVE ANY
QUESTIONS OR NEED HELP WITH YOUR HEADER
BIDDER SOLUTION, PLEASE FEEL FREE TO CONTACT
ADAPEX. WE ARE ALWAYS LOOKING FOR WAYS TO
HELP PUBLISHERS ACCELERATE THEIR REVENUE.
Adapex LLC

11. Contact Details
Mailing Address
27 East 28th Street, New York, NY 10016
Email Address
info@adapex.io
Phone Number
+17186189982