The document provides an overview of the complex online advertising ecosystem and the roles of various companies and technologies involved. It describes advertisers and agencies working with demand-side platforms to bid on ad space. Supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory from publishers and ad networks. Other players include data management platforms, supply optimization vendors, and analytics platforms that measure campaign performance. The goal is to connect advertisers to publishers and target audiences across channels in an efficient manner.
Evolution of online advertising technologies explained. Only main technologies like Ad exchange, DSP, SSP etc. are covered. There are many other technologies I'm planning to explain on another presentation
Demand Side Platforms: Silver Bullet or Fog of War?Matt Hunter
This concise presentation explores a simplified view of the digital advertising ecosystem, explaining the role of DSPs and their impact on publishers, agencies and advertisers.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Evolution of online advertising technologies explained. Only main technologies like Ad exchange, DSP, SSP etc. are covered. There are many other technologies I'm planning to explain on another presentation
Demand Side Platforms: Silver Bullet or Fog of War?Matt Hunter
This concise presentation explores a simplified view of the digital advertising ecosystem, explaining the role of DSPs and their impact on publishers, agencies and advertisers.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
A short and basic presentation on programmatic advertising, how media buying was done in the past and difference it has made.
This presentation can be useful if the audience is new or has very little idea about programmatic or digital marketing.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
본 슬라이드는 네이버 파트너스퀘어 온라인 아카데미에서 교육중인 강의 자료입니다.
네이버 파트너스퀘어 온라인 아카데미는 사업자 여러분을 위한 다양한 교육을 온라인에서 무료로 지원하고 있습니다.
검색광고의 최종 목표는 ROI를 향상시키는 것이고,
ROI를 향상시키려면 전환 지표를 잘 관리해야 합니다.
본 강의에서는 광고주가 꼭 알아야 할 검색광고 전환 지표에 대해 알아보도록 하겠습니다.
[수익률 지표 이해하기]
1. 광고수익률 (ROAS)
2. 전환율 (CVR)
3. 전환당 비용 (CPA)
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
This presentation gives overview of different careers in different media segments like journalism, broadcasting journalism, video production, advertising, new media, public relation etc.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
Online Marketing Strategy for Travel Insurance case study of indian travel in...Foresight Opticals
Online Marketing Strategy for Travel Insurance case study of indian travel insurance market with statical figures on market size,competitor analysis,distribution Channel and how to go online Strategy and marketing plan the slide contains comprehensive study on Travel insurance Market in india includng overall market size Offline and online and online Marketing plan to tap Online Travel insurance Market indindia
Business Model - Instagram if they start to sell picturesThiago Paiva
This is a possible Instagram business model if they start to sell pictures, to check it out more info about it, go to:
www.startupbizmodel.com (portuguese)
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
A snapshot of the new online advertising ecosystem that developed in 2009: what should be expected from the Media Buying Platforms, the latest player in the online ad food chain...
A Leonardo Ventures presentation by Olivier de La Mesliere
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
A short and basic presentation on programmatic advertising, how media buying was done in the past and difference it has made.
This presentation can be useful if the audience is new or has very little idea about programmatic or digital marketing.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
본 슬라이드는 네이버 파트너스퀘어 온라인 아카데미에서 교육중인 강의 자료입니다.
네이버 파트너스퀘어 온라인 아카데미는 사업자 여러분을 위한 다양한 교육을 온라인에서 무료로 지원하고 있습니다.
검색광고의 최종 목표는 ROI를 향상시키는 것이고,
ROI를 향상시키려면 전환 지표를 잘 관리해야 합니다.
본 강의에서는 광고주가 꼭 알아야 할 검색광고 전환 지표에 대해 알아보도록 하겠습니다.
[수익률 지표 이해하기]
1. 광고수익률 (ROAS)
2. 전환율 (CVR)
3. 전환당 비용 (CPA)
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
This presentation gives overview of different careers in different media segments like journalism, broadcasting journalism, video production, advertising, new media, public relation etc.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
Online Marketing Strategy for Travel Insurance case study of indian travel in...Foresight Opticals
Online Marketing Strategy for Travel Insurance case study of indian travel insurance market with statical figures on market size,competitor analysis,distribution Channel and how to go online Strategy and marketing plan the slide contains comprehensive study on Travel insurance Market in india includng overall market size Offline and online and online Marketing plan to tap Online Travel insurance Market indindia
Business Model - Instagram if they start to sell picturesThiago Paiva
This is a possible Instagram business model if they start to sell pictures, to check it out more info about it, go to:
www.startupbizmodel.com (portuguese)
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
A snapshot of the new online advertising ecosystem that developed in 2009: what should be expected from the Media Buying Platforms, the latest player in the online ad food chain...
A Leonardo Ventures presentation by Olivier de La Mesliere
There is a lot more to Hadoop than Map-Reduce. An increasing number of engineers and researchers involved in processing and analyzing large amount of data, regards Hadoop as an ever expanding ecosystem of open sources libraries, including NoSQL, scripting and analytics tools.
The LumaScape slides are very effective for strategic analysis of invested capital by ad tech microsegment. But as revenue ops planning tools, they stink. So I took a whack at distilling this into a CRO style view: there are really four major groups of prospects for an ad tech seller, with sub groups as noted.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
PHP Frameworks: I want to break free (IPC Berlin 2024)
Understanding the Online Advertising Technology Landscape
1. The Online Advertising Ecosystem
Understanding the Technology Landscape
1 Karina Sanz | 2011
2. Introduction
Objective:
To define in a simplified manner the technologies and the
roles of the companies in the complex ecosystem of online
advertising.
2 Karina Sanz | 2011
3. Online Advertising Technology Landscape
The combination of technology and services that connect Advertisers with Publishers can
be a complex process with many parties involved.
Sharing
Data/
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
3 Karina Sanz | 2011
4. Advertising Agencies
Ad Agencies produce and manage content for advertising campaigns of their clients.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
4 Karina Sanz | 2011
5. Media Buying Platforms
Media buying platforms are automated systems commonly used by ad agencies to buy
online media and manage online ad campaigns.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad agencies:
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
5 Karina Sanz | 2011
6. Creative Optimization Platforms
Online platforms and systems that allow to tweak, fix or change components –often in real
time- of display ads to improve performance.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data
Creative
Optimizat
DMP’s and
Data : Ad
Optimization Servers
ion Aggregators
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
6 Karina Sanz | 2011
7. Data Optimization
Data Optimization technology helps to predict an ad campaign outcome based on
previously existing data.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs :
Agencies Publisher
Tools
Ad
Networks
DMP’s and
Creative Data Ad
Data
Optimization Optimization Servers
Aggregators
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
7 Karina Sanz | 2011
8. Demand Side Platforms (DSPs)
Sophisticated decision engines that calculate the best value for each impression.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimizat
Optimization
ion
Data
Aggregators :
Servers
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
8 Karina Sanz | 2011
9. Ad Exchanges and Supply Side Platforms (SSPs)
Facilitate the bidded buying and selling of inventory from multiple ad Networks.
Sharing
Data
Social Tools
Media Ad
Buying DSPs Exchanges Yield
Platforms SSPs Optimization
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
9 Karina Sanz | 2011
10. Analytics Platforms
Analytics technology platforms assist with measuring, collecting, and reporting internet data.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
10 Karina Sanz | 2011
11. Verification-Attribution
Verification and attribution technology monitors the digital advertising environment to
ensure that ads appear where and how they are intended to.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
11 Karina Sanz | 2011
12. Ad Networks
Ad Networks connect advertisers with web sites (publishers) matching aggregation of ad
space supply with advertiser’s demand.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Agencies Publisher
Targeted Tools
Audience
Data DMP’s and
Creative Ad
Optimization Optimizat Data Performanc
Aggregators Servers
ion e
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
12 Karina Sanz | 2011
13. Ad Networks - Horizontal
Horizontal ad networks serve direct response advertisers and focus on expanding the reach
of the advertising as wide as possible. Better for products with a broad base of appeal.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Video and Rich Media
Agencies Publisher
Targeted Tools
Audience
:
Data DMP’s and
Creative Ad
Optimization Optimizat Data Performanc
Aggregators Servers
ion e
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
13 Karina Sanz | 2011
14. Ad Networks - Vertical
Vertical ad networks are focused on specific topic categories, or verticals, allowing marketers
to reach only a particular audience. Useful for advertising niche products.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Agencies Publisher
Targeted Tools
Audience
Data DMP’s and
Ad
Creative
Optimization :Optimizat Data Performanc
Servers
ion Aggregators e
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
14 Karina Sanz | 2011
15. Ad Networks – Targeted Audience
Targeted audience ad networks allow advertisers to choose websites or content and tailor
their ads - display or text ads, or video campaigns- to specific audiences.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Agencies Publisher
Targeted Tools
Audience
Data
:
Creative
Optimizat
DMP’s and
Data Performanc
Ad
Optimization Servers
ion Aggregators e
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
15 Karina Sanz | 2011
16. Ad Networks - Performance
Performance-based Ad Networks allow advertisers to pay only for measurable results.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Agencies : Publisher
Targeted Tools
Audience
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Performance Servers
ion
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
16 Karina Sanz | 2011
17. Ad Networks - Mobile
Mobile ad networks focus on serving ads on the mobile web and within mobile apps.
Ad Sharing
Networks Data
Horizontal Social Tools
Ad
Media
Exchange Ad
Buying DSPs Yield
s Networks
Platforms Optimization
SSPs Vertical
Agencies Publisher
Targeted Tools
Audience
Data DMP’s and
Creative Ad
Optimization Optimizat Data Performanc
Servers
: ion Aggregators e
Ad Verification Data
Analytics Attribution
Mobile Ad Ops
Servers Suppliers
17 Karina Sanz | 2011
18. Yield Optimization
Yield Optimization platforms assist publishers on optimizing ad allocation, sell of
inventory, marketing individual impressions, etc, in order to maximize revenue.
Sharing
Data
Social Tools
Ad
Media
Exchange Yield
Buying DSPs
s Optimizatio
Platforms
SSPs n
Agencies Publisher
: Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
18 Karina Sanz | 2011
19. Publisher Tools
Publisher tools are used by publishers to optimize content, increase traffic, improve
search engine rankings, etc.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
: Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
19 Karina Sanz | 2011
20. Data Suppliers
Data suppliers are organizations that compile and sell information from detailed
databases on individuals.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
20 Karina Sanz | 2011
21. Data Management Platforms (DMPs)
Data management platforms facilitate the access, organization, analysis, and
segmentation of vast amounts of data.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
21 Karina Sanz | 2011
22. Sharing Data & Social Tools
Platforms and widgets that allow people to share content on the Web with others.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
22 Karina Sanz | 2011
23. Ad Servers
Ad Servers technology companies provide software and tools for advertisers and
publishers to manage, optimize and monitor different campaigns.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies : Publisher
: Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
23 Karina Sanz | 2011
24. Online Advertising Operations (Ad Ops)
Ad Ops are the processes and systems that support the sale and delivery of online
advertising.
Sharing
Data
Social Tools
Ad
Media
Exchange
Buying DSPs Yield
s
Platforms Optimization
SSPs
Agencies Publisher
Tools
Ad
Networks
Data DMP’s and
Creative Ad
Optimization Optimizat Data
Aggregators Servers
ion
Ad Verification Data
Analytics Attribution
Ad Ops
Servers Suppliers
24 Karina Sanz | 2011
25. Thank You for your Attention!
http://www.linkedin.com/in/karinasanz
25 Karina Sanz | 2011
. The behind the scene process that connects Advertisers in Publishers can be complex and include many players. Each company surviving the online industry has unique , Companies under the same category are not necessary similar as well as companies grouped in different categories might have a lot in common. There is overlaping. The Internet Advertisement industry is continuously changing therefore this presentation is always a work in progress.
Ad Agency Companies include: OmnicomGroup, Publicis, Razorfish, IPG, At&t Interactive, Icrossing, Innovation Interactive, AKQA,LBI, Havas, Aegis Media, MDC Partners, Web Visible, Reach Local andYodle
Media Buying Platforms Companies include: OmnicomMediaGroup –TradingDesk, Vivaki, Cadreon, Atom, B3, Adnetik and Varickmedia.
Online Creative Optimization Companies include: Sprout, Say Media, Adisn, SnapAds,Teracent, TUMRI, Adroit, Dapper, Struq, Choicestream, Spongecell and AdReady
Data Optimization Technology that allows personalize campaigns to reach certain audiences based on demographics, location, etc. The platform must process hundreds of variables and automatically discover which subsets have the greatest predictive power , including any multivariate relationship. Data Optimization Companies include: Aggregate knowledge, Bizo, Adchemy, Quantcast, Permuto (buysight), TellApart, RedAril and JovianData
Demand-side platforms (DSPs) Sophisticated decision engines that calculate the best value for each individual impression These are tools for media buyers ― planning agencies, trading desks, creative optimization, data optimization, analytics and ad serving. DSPs Companies include: MediaMath, invitemedia, efficientfrontier, appnexus, triggit, xa.net, Turn, BransScreen, AdBuyer, and x+1,
Ad Exchanges and Supply Side Platforms [SSPs] ???? Ad Exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. Supply-side platforms . These are tools for publishers ― ad servers and optimization tools as well as inventory tools for both yield optimization and ad networks; Ad Exchange and SSPs Companies include: Doubleclick, RightMedia, Advertising.com , ADECN, ContentWeb, AdBrite, OpenX,etc
Analytics Companies include: Omniture, Unica, Coremetrics, Webtrends, Tracksimple and Google Analytics.
Verification and Attribution Companies include: Adsafe, DoubleVerif, Anchor, Ad-Juster, Vizu, Convertro, Adxpose, VisualIQ, ClickForensics, etc.
Ad Networks An Ad Network is a group of Web sites which can be purchased through a single sales entity.
Ad Network-Horizontal Companies include: Apt, Microsoft Media Network, Aol, Tribal Fusion, RealMedia, Undertone Networks, BurstMedia, Traffic, AdDynamix, ShortTail, Casale,Say, TitalTV, Tremormedia, Ooyala. BrightRoll, ScanScout and adonion,
Vertical Ad Networks Companies include: NetShelter, Jumpstart, Technorati, IDG Tech Network, Spotgenic, Gorilla Nation and Glam.
Targeted Audience Ad Networks Companies include: Specificmedia, Turn, Chango, Lucidmedia and Collectivemedia.
Performance Ad Networks Companies include: LinkShare, MediatTrust, Tatto Media and Adteractive.
Mobile Ad Networks Companies include: Admob, Quattro, Jumptop, inMobi and Transpera
Yield Optimization Technology Companies include: Rubicon, PubMatic and AdMeld.
Publisher Tools Companies include: Fattail, Yieldex,Lijit and Scout Analytics.
Data Suppliers Companies include: Experian, Acxiom, Datalogic and eBureau.
Data Management Platforms Companies include: Bluekai, Brilig, RapLeaf and AlmondNet,
Sharing Data & Social Tools Companies include: Facebook, Twitter, ShareThis and Gigya.
Ad Servers Technology Companies include: Doubleclick, pointroll, Openx, Adtech and Mediamind.
Ad Ops Technology Companies include: DDS, Solbright, MediaBank, Operative, Centro, Facilitate, TraffiQ, Adify, Theorem, etc.