This document summarizes an advertising company that provides real-time optimization of 500 million daily ad opportunities globally. It has over 100,000 advertisers competing on its marketplace and prices ad opportunities individually using performance data to maximize yield. The company introduces a new type of content advertising called a mouse over search that is more engaging than traditional text ads and can increase click-through rates and publisher yields.

1. Performance Real-time, performance-based optimization Volume 500 million ad opportunities per dayGlobal Reach customers around the worldExpertise Expert account management and transparent reporting

2. Presents: Next Generation of Content Monetization

3. Our Managed Advertisers work directly with our experienced account management team to maximize their Return on Ad Spend Geo-Targeting Traffic Source Optimization Keyword and Search Term Optimization Real-Time Reporting Ad Copy Optimization

4. ADVERTISER DEMAND adMarketplace has over 100,000advertisers competing for Content Traffic.

7. The Problem Text Ad Box = Declining Publisher Yields Publisher Yield = Price Per Click (PPC) x Click Through Rate (CTR) Text Ad Boxes have low CTR’s High PPC ads are often embarrassing… or worse

8. THE BIG CHANGE What if Content advertising was more like… SEARCH INTRODUCING…. MOUSE OVER SEARCH

10. Content Advertising let users choose from a variety of offers?

11. What if…

12. Content Advertising was so engaging and compelling that CTRs increased, and publisher sites were enhanced instead of devalued

13. What if…

16. Behaviorally Targeted – not Contextual