14. Let’s Keep in Touch http://Twitter.com/adCenterBlog www.adCenterCommunity.com
Editor's Notes
The adCenter Fall Upgrade offers many of the convenient, time-saving improvements you’ve been asking for, as well as some new Microsoft Advertising design elements that lend a welcome new look to the adCenter user interface. Here are the top new features that you’ve been asking for: Faster editorial reviews to help approved ads and keywords go live sooner Content ads Performance estimates and bid suggestions Improved UI to make it easier to navigate
You can now pause individual ads and keywords at any time and then resume them whenever you want. With the pause and resume feature no longer limited to campaigns and ad groups, you have much greater control over your advertising efforts. For example, pausing and resuming ads and keywords lets you: Temporarily stop delivering time-sensitive ads for a holiday or a weekend sale, and then resume ad delivery precisely when you want it. Create ads and keywords for a future promotion and then pause them until they are ready to be delivered. Perform manual A/B comparison testing.
A clearer, more efficient editorial experience to help your approved ads and keywords go live faster If your ad or keyword was disapproved, it’s now easier to learn why. You get more detailed information in adCenter Help, as well as a direct link to the adCenter page where you can update and resubmit the ad or keyword for approval. If you use dynamic text to customize your ads, adCenter now displays a keyword status of Error if your {keyword}, {param2}, or {param3} dynamic text variables cause your ad title or ad text to exceed character limits. If you rest the pointer on the Error status, you can see the reason for this error as well as preview the ad that contains the error. Once you understand the error, it’s easier to update your dynamic text appropriately.
U.S. customers can learn more about the performance of content ads by using features that were previously available only for search ads. Now, on your Keywords page, you can help boost the performance of your content ads by viewing keyword performance estimates for your content ads and updating your keyword bids for a top position on content pages. To automatically replace each current keyword bid with a bid that is estimated to help boost your ad to the best position, click Update all bids for position 1 on the Keywords page. To manually update your content keyword bids (max. CPC), click Update performance estimates to see how your keywords are likely to perform with the new bid price.
Remember, you can still set an incremental bid (made in 10% increments above your keyword bid) to increase the chance that your ad is seen by customers in your targeted location. Now adCenter makes it easier for you to target your ad groups to the customers you’d like to reach. In select locations, you can zero in on countries/regions, states/provinces, metro areas, or even (in some cases) cities and towns within metro areas. A tree view that makes it easy for you to find the specific location that you want to target. An Available locations search that can save you time by displaying a list of targeting options as you type. An embedded Virtual Earth™ map to help you visualize your targeted locations. Now you can quickly see the performance of your ads by viewing the totals for search, content (U.S. only), and all of your ads on the Ads table—without running a performance report. In addition, we’ve updated the Ads table with a new Ad ID column that displays the identification number of the ad you are reviewing.
from our announcement a few weeks ago that you can follow updates from the adCenter Blogs & Forums by following us on Twitter at http://Twitter.com/adCenterBlog - we have now launched a page on Facebook so you can stay even better connected with us. We’ll be updating the page regularly with new posts from the blog, photos from conferences we’ve been at and details of all the upcoming events we’ll be attending. This continues our commitment to bring our customers closer to the people behind Microsoft Advertising , keep you informed of all the latest “goings on”, and provide you with yet another way to give us feedback. If you are a Facebook user, please go to our adCenter Facebook Page , become a fan and let us know what other content you’d like us to provide. I’ll be Tweeting LIVE from PubCon in Las Vegas this week so see you there….virtually of course! Cheers Mel
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