2. Existing Identifying Beneficiaries
Livelihood Activity
Training
s Production
Strategy Market
Paradigm Shift
Market
Scan
PPP
Beneficiaries
Skills upgradation
3. Production limitations
Urban mkt requirement
• Resource Crunch
• Disbursed Producer • Huge quantity
• Low skill • Uniform quality
• Old technology
• Poor quality • Competitive price
• Small quantities
Local/Rural market characteristics Urban market characteristics
• Low purchasing power • High purchasing power
• Low returns • High returns
• Poor connectivity • Good connectivity
4. Livelihood
Market
Better realization of produce
Resource
Qlty gds& srvices at reasonable price Human-Natural-Others
-by Prod. Co. -by MPDPIP
Production
Pre. Prod. requirement
-by VDC
Post Prod. requirement
-by Prod. Co.
5. Producer/ Member Aggregation
T-SHG to Federation
T-SHG
Federation
Common Value Input/Output
Livelihood linkages
s Theme T-SHG Chain
T-SHG support
Infra- services,
structure
Business Planning
T-SHG
Microfinance
Cluster Division
MF Bank Linkage,
Insurance & Other
Committee Financial Services
6. Community Institution Building
-- Process Flow
Stage 1 Stage 2 Stage 3 Stage 4
Social Asset MACS Federation
Mobilization Provision (Mutual Added
Cooperative Society)
includes thro’ T-SHGs Input and
Cluster output
Targeting the Funds from Organization linkages
Poor using Department (CO)
Genuine BPL Funds/SGSY Value Chain
List; /Convergenc Investment
MF Dept.
e committee Funds/SGSY
Formation of Special
T-SHGs
(Thematic Self Scale Up Loan
Help Group) from
Commercial
Banks
7. End-to-end livelihood Solution
For Livelihood & institution building
Common Livelihood
Theme SHG
Infrastructure &
Market linkages
Mutual Added MF
Producers
Cooperate Society
Company extn. outlet
Company
8. •• Scales (huge quantity)
Scales (huge quantity)
•• Uniform production & quality
Uniform production & quality
•• Overcome all barrier (Infrastructure & economies of
Overcome all barrier (Infrastructure & economies of
scales)
scales)
•• Placing village producers in a higher position in the
Placing village producers in a higher position in the
value chain
value chain
•• Reduce supply chain on both ends (eliminating middle
Reduce supply chain on both ends (eliminating middle
men)
men)
•• Better returns of investment (sustainability & Profit)
Better returns of investment (sustainability & Profit)
9. Market Linkage
Input supply thru dealership
Marketing the produce thru PPP
Bank Linkage
Production loan
Consumption loan
Insurance
Knowledge Linkage
Extension services
Tools & machineries
10. Board of Director
Chairman
Chief Executive Officer
Marketing Production Finance
Manager Manager Manager
Subject Matter Specialist at
cluster of villages
Service Provider
Share holder Share holder Share holder Share holder Share holder
11. Operational Tiers
Market
Market scan /Knowledge linkage/Bank
Corporate Office linkage/Aggregation/Processing
SMS at Collection cum distribution/ Technology
Management
village cluster
Extension / Hand holding support
Service Providers
Primary Production
Share holders
12. Activity based Federation
In Rewa Division
17 Producer’s Companies,
350 dairy Cooperatives,
450 MACS Seed Cooperatives
