E-Fasal, Launched in 2016, is an agri supply chain institution seeks to build efficient supply chains for all farm inputs, leveraging technology to reduce TAT and inefficiencies, while linking input producers and buyers in a seamless, transparent and value-driven relationship. It aims to be a bulk buyer to the manufacturers by aggregating demand through its franchisee model named ‘Efasal Center’ or ‘Farmers’ own Shop’. It provides the entire range of farm inputs, sourced directly from manufacturers where each centre will serve the farmers of around 20-25 adjoining villages through rural agropreneurs called Efasal Saathi.

1. Walk through
the modelE-
FASAL

2. E-FASAL |OVERVIEW
 E-Fasal, Launched in 2016, is an agri supply chain
institution seeks to build efficient supply chains for all
farm inputs, leveraging technology to reduce TAT and
inefficiencies, while linking input producers and buyers
in a seamless, transparent and value-drivenrelationship.
 It aims to be a bulk buyer to the manufacturers by
aggregating demand through its franchisee model
named ‘Efasal Dukaan’ or ‘Farmers’ ownShop’.
 It provides the entire range of farm inputs, sourced
directly from manufacturers where each centre will
serve the farmers of around 20-25 adjoiningvillages.
To make agriculture profitableby:
 Building effective supply chain in backwardlinkage
 Building effective supply chain in forwardlinkage
 Reducing cost of agriculture
 Helping in quality production
 Making the agri supply chain efficient by reducing stake holders inchain
 Democratizing the inputs distribution channel, maintaining brandneutrality
 Reducing input cost by easy access to quality and right-priced Agri inputs to the farmers
 Co-optingvalue chain intermediaries rather than disrupting the existing supply chains at high cost
 Creating a direct selling model from the factory tofarm
 Creating jobs at villagelevel
 Providing technical support to the farmers for improving productivity and quality of produce.
512+
Opened Centres
Since Inception
73000+
Farmersserved
20+
Crore of total
revenue
49
Districts covered in
Madhya Pradesh
150+
Years of teams
cumulative experience
Vision
Profile Mission
Snapshot
Slide | 1

3.  Multiple intermediaries (3-5) between manufacturer and farmer
 Lack of transparency in pricing & coupling of unnecessarySKUs
 Lack of access to quality & brands- spurious products abound
 Lack of line of sight to actual farmer demand: distributor-driven
 Lack of Knowledge among farmers around input application and
small scale of operation
Input Supply Chain in India
 Presence of multiple intermediaries (4-6) between farmer and
end customer
 Lack of primary processing infrastructure at farm gate
 Post harvest losses due to lack of infrastructure like
warehousing, cold chains etc and multiple handling
 Lack of bargaining power among farmers due to small scale
Output Supply Chain in India
RESULTING IN HIGHER INPUT COST AND LOWER OUTPUT REALIZATION FOR FARMERS
Inefficient Supply
Chain
Dominance of
small and
marginal farmers
Fragmented
Supply Chain
Absence of
economies of
scale
Lack of market
linkages and
inadequate
infrastructure
Slide | 2Slide | 7
+ + + =

4. • Heavily dependent on dealers & distributors
• Intense competition in pushing products through
dealers- with huge monetary incentives &
rewards in kind
• Large credit cycle blocking working capital
• Distributor-push determines sale strategy;
further driven by profit-maximisation objectives
of the manufacturer
• Intense price war & price distortions of same
products from different channels: leading to loss
making sales
• High sales targets and tagging of other products
along with priority products imposed by
manufacturers irrespective of local demand
• Heavy reliance on credit
• High channel cost as it goes through various players
before reaching end farmer
• Focused more on high margin products rather than
high quality products
• High cost of goods due to long supply chain
• Absence of aggregated availability of all types of
inputs at a single point
• Lack of updated knowledge on new products, that
can solve a specific problem
• Issues with retailers focused on high margin
products rather than high qualityproducts
• Tagging of low quality products with high quality
products due to resultant price war with
wholesaler
MANUFACTURE
R
WHOLESAL
ER
FARME
R
INPUT SUPPLY CHAIN | STAKEHOLDER PAINPOINTS
Slide | 8

5. E-FASAL | A SOLUTION TO INPUT AGRI SUPPLY CHAIN
Traditional Model
 Multiple Intermediaries
 Push marketing – Distributors push high
margin products
 Lack of transparency in pricing and access of
quality products
 Manufacturer heavily dependent on dealer
 Unavailability of input shops in some of the
rural parts
 Lack of knowledge among farmers around
input application
 High Opex and Capex
 Operates on long credit cycle
E-Fasal Model
Connects E-Fasal centers directly with manufacturers
Centers get access to all the brands and they are brandneutral
Transparency in pricing - E-Fasal centers are educated on the
pricing policy of manufacturers
Better access to inputs – Centers are located only in rural
areas
Centers educate farmers on application of inputs
Operates on Cash and Carry model
Low Opex – Products are delivered directly by manufacturers
to E-Fasal centers.
Low Capex – Operates on procure to deliver model
Slide | 9

6. A MODEL THAT CREATES VALUE FOR ALL THE STAKEHOLDERS
Manufacturers C&F
Super Distributor
Distributor
Retailer Farmer
E-Fasal Agro Supply-chain
Manufacturers
Centres
Conventional Agro Supply-chain
Head Office
E-Fasal Sathi
Farmer
E-Fasal is the only Institution that works across entire input supply chain and has State level distributor licenses
Slide | 10

7. B2B2C MODEL
B – B – C
Centers
Pesticides Farm
Machinery
Fertilizers
Others
(Insurance,
Finance,
Market
linkage etc.)
Seeds
 Economies of scale
 Low Capex
 Low opex
 Bulk customer acquisition
 Opportunity to cross-sell otherproducts
 Low customer acquisitioncost
E-Fasal
Slide | 11
Farmers
E-Fasal Centres (E-Fasal Dukaan) acts as a one stop solution for all input needs of the farmers. The centres aggregate the
demand of the farmers and gets the order satisfied through E-Fasal. The entire operations from aggregation to delivery of
inputs is integrated through E-Fasal Platform (E-Fasal POS). E-Fasal deals directly with the centres who acts as aggregators.
Power of aggregation makes the model non-linear and efficient.

8. Improves access tobetter
resources
Mitigate risk, improve
bargaining power & buildsocial
capital
Adopt modernfarming
technologies
Improvesmarket
access
Brings in professional
management
Reduces costthrough
economies of scale
Benefits of
Aggregation
AGGREGATION | A KEY PRODUCTIVITY DRIVER
Slide | 12

9. Benefits for E-Fasal centers
Access to best quality complete range of
Agri products
Seeds
Fertilizers
PesticidesMachinery
Dairy
Products
Poultry
Products
Products Best prices on all the products
TechnicalTraining
BENEFITS FOR E-FASAL CENTRES
Bio - Products
Slide | 14

10. Unbiased to Brands
Brand neutral platform for all Agrirequirements
CollectiveMarketplace
Complete portfolio of Agri products at a singlestop
Pricing
Competitive pricing with an ability tocompare
AdvisoryService
Advice of Purchase based on crop wise package of
practice
What E-Fasal centers give
to Farmers
BENEFITS FOR FARMERS
Slide | 14

11. Bridge between Efasal
and farmers
mobile solution centers
for farmers Local agropreneurs will
work on commission
basis as “Efasal Saathi”
Efasal Saathi
Agro Activities will include
Registration of farmers and
identification of their needs
Payment collection from farmers
Consolidating requirements
and placing the orders
Facilitating farmers to access
advisories, crop mgt. solutions,
trainings etc. from Efasal
Delivery goods and services
from the nearest Efasal center
Slide | 15

12. E-FASAL APPLICATION FEATURES
Sathi Dashboard
Slide | 16
Kisan Onboarding by Sathi Kisan’s Dashboard Kisan’s Profile

13. Sathi App & WebPanel
• Business sourced and generated
• Kisan onboarded and mapping
• Expense Management
• Product itinerary
• Quotation Management
• Order Tacking & Delivery with
Payment Collection
• Reporting
Kisan App & Web Panel
• Kisan Self-registration
• Manage own profile with
preferences included
• Reward points for the purchases
made through the portal
• Wish list Creation for purchase
of the inputs to be confirmed by
the Sathi
• Referrals Management
• Order History
• Order Tracking
Admin Web Panel
• Org setup
• Visibility of all the Kisans and
mapped Sathi
• Purchase and Sales Report
• Visibility of the order executed,
in process and pending
• Expense Management
• Vendor & Customer Accounting
• Inventory Management
• Business Intelligence &
reporting
E-FASAL APPLICATION FEATURES
Slide | 17

14. Login
Select Kisan
Select Products
Confirm Order with
OTP from Kisan
Payment Collect
Deliver Order from
Shop
Sathi App
Login
Select
Products
Wishlist
Order
History
Reward
Points
Kisan App
E-FASAL APPLICATION PROCESS
Shop
E-Fasal
1. Kisan and the Sathi create their Respective
Login ID by uploading their KYC details
2. Kisan uses the App to select the products and
adds to Wishlist
a) Sathi selects the Kisan and the Product
3. Sathi confirms the order with the OTP received
to the Kisan
4. Sathi collects the payment and deposits in E-
Fasal Account
5. Sathi delivers the order to the Kisan by
collecting from the shop
6. The order history is visible to the Kisan and
confirmation is sent by E-Fasal to the farmer
7. The Rewards points credited in the Kisan’s
Login
Slide | 18

15. E-FASAL COLLABORATIONS
Collaboration with Fino Paytech bank for MP with the vision of financial inclusion of
the farmers all across the state
Efasal collaborated with Gram Cover to provide insurance services to the farmers
through Efasal Saathi
Efasal Saathis will become Bank mitra and have the ability to cater the farmers to
provide greater banking services
Efasal saathis will earn incentives for the banking and insurance activities along with
the agro Input products
These services along with agro input products portfolio will facilitate Efasal saathis to
cater to the need of farmers throughout the year
Slide | 19

16. Features
B2B/B2C
B2B2C
Pesticides and Horticulture
Fertilizers and Cerealseeds
Area Coverage
ProductPortfolio
Opex and Capex
Cost of CustomerAcquisition
Brand
Agro Input
Agro Start-ups
B2C
No
Yes
No
State
Standardized
High
High
Multibrand
Traditional
Distributor
B2B
No
Yes
No
Hyperlocal
Standardized
High
High
Multibrand
GovernmentInput
Supply System
B2C
No
Yes
Yes
State
Standardized
High
High
Unibrand
E-Fasal
B2B
Yes
Yes
Yes
State
Customized
Low
Low due to Social and Trade
Capital
Multibrand
Slide | 20
COMPETITOR ANALYSIS

17. Game changer in Input Supply
Chain
Non- Linear Distribution
Model
Competent Team with
Relevant Industry Experience
De-Risked Business Model
Cash Positive Since Inception
Technologically Integrated
Operations
KKEYIINVESTMENTHHIGHLIGHTS
Slide | 22

18. THANK
YOU