E-Fasal, Launched in 2016, is an agri supply chain institution seeks to build efficient supply chains for all farm inputs, leveraging technology to reduce TAT and inefficiencies, while linking input producers and buyers in a seamless, transparent and value-driven relationship. It aims to be a bulk buyer to the manufacturers by aggregating demand through its franchisee model named ‘Efasal Center’ or ‘Farmers’ own Shop’. It provides the entire range of farm inputs, sourced directly from manufacturers where each centre will serve the farmers of around 20-25 adjoining villages through rural agropreneurs called Efasal Saathi.

1. Fastest growing Agro
Solutions network in
Madhya PradeshE-FASAL

2. E-FASAL |OVERVIEW
Slide | 1
 E-Fasal, Launched in 2016, is an agri supply chain
institution seeks to build efficient supply chains for all
farm inputs, leveraging technology to reduce TAT and
inefficiencies, while linking input producers and buyers
in a seamless, transparent and value-driven relationship.
 It aims to be a bulk buyer to the manufacturers by
aggregating demand through its franchisee model
named ‘Efasal Center’ or ‘Farmers’ own Shop’.
 It provides the entire range of farm inputs, sourced
directly from manufacturers where each centre will
serve the farmers of around 20-25 adjoining villages
through rural agropreneurs called Efasal Saathi.
To make agriculture profitable by:
 Building effective supply chain in backward linkage
 Building effective supply chain in forward linkage
 Reducing cost of agriculture
 Helping in quality production
 Making the agri supply chain efficient by reducing stake holders in chain
 Democratizing the inputs distribution channel, maintaining brand neutrality
 Reducing input cost by easy access to quality and right-priced Agri inputs to the farmers
 Co-opting value chain intermediaries rather than disrupting the existing supply chains at high cost
 Creating a direct selling model from the factory to farm
 Creating jobs at village level
 Providing technical support to the farmers for improving productivity and quality of produce.
550+
Opened Centres in
last --- Months
73000+
Farmers served in
last --- months
42+
Districts covered in
Madhya Pradesh
Vision
Profile Mission
Snapshot

3. Slide | 5
E-FASAL | JOURNEY SO FAR
2017
2019
 Incorporated in Apr-17
 Started market linkages through buy
back of oranges and garlic
 Entered Agri Input Supply Chain
 Opened 89 E-Fasal centers and
started supplying Fertilizers,
Pesticides, Seeds etc. in 6 districts
 Expanded market linkage portfolio
to Green Moong, Chilli, Maize and
Pumpkin
2017
2018
2019
 Expanded product portfolio in inputs
(Dairy and Farm Machineries)
 Partnered with leading 90
manufacturers across all Categories
 Expanded to 34 districts of MP with
208 Efasal Center
 Expanded into 39 districts of
Madhya Pradesh
 Partnered with 150+ manufacturers
 Launched “Efasal Center”;”Efasal
Saathi” &” Efasal Kisan” applications
as Pilot
 Piloted added service of market
development for the Efasal Center
 Expanded product portfolio in inputs
to disruptive and innovative
products /financial & insurance
products
 Partnered with leading 250+
manufacturers across all Categories
 Expanded to 49 districts of MP with
550+ Efasal centers
2020

4. Slide | 2
A LARGE OPPORTUNITY CONSTRAINED BY LACK OF EFFICIENT SUPPLY CHAIN
Agriculture in India
$245 Bn
Agriculture GDP
58%
Population
14%
Economic Output
Pulses
Spices
Milk
Millets
Mangoes
Bananas
Chilli
Cotton
One of the Largest
Producers of:
Agriculture in Madhya Pradesh
$49 Bn
Agriculture GDP
62%
Population
45%
Economic Output
PulsesSoybean Grams Oil seeds Food Grains

5. Slide | 2Slide | 2
 Multiple intermediaries (3-5) between manufacturer and farmer
 Lack of transparency in pricing & coupling of unnecessary SKUs
 Lack of access to quality & brands- spurious products abound
 Lack of line of sight to actual farmer demand: distributor-driven
 Lack of Knowledge among farmers around input application and
small scale of operation
Input Supply Chain in India
 Presence of multiple intermediaries (4-6) between farmer and
end customer
 Lack of primary processing infrastructure at farm gate
 Post harvest losses due to lack of infrastructure like
warehousing, cold chains etc and multiple handling
 Lack of bargaining power among farmers due to small scale
Output Supply Chain in India
RESULTING IN HIGHER INPUT COST AND LOWER OUTPUT REALIZATION FOR FARMERS
Inefficient Supply
Chain
Dominance of
small and
marginal farmers
Fragmented
Supply Chain
Absence of
economies of
scale
Lack of market
linkages and
inadequate
infrastructure
+ + + =

6. Slide | 4
• Heavily dependent on dealers & distributors
• Intense competition in pushing products through
dealers- with huge monetary incentives &
rewards in kind
• Large credit cycle blocking working capital
• Distributor-push determines sale strategy;
further driven by profit-maximisation objectives
of the manufacturer
• Intense price war & price distortions of same
products from different channels: leading to loss
making sales
• High sales targets and tagging of other products
along with priority products imposed by
manufacturers irrespective of local demand
• Heavy reliance on credit
• High channel cost as it goes through various players
before reaching end farmer
• Focused more on high margin products rather than
high quality products
• High cost of goods due to long supply chain
• Absence of aggregated availability of all types of
inputs at a single point
• Lack of updated knowledge on new products, that
can solve a specific problem
• Issues with retailers focused on high margin
products rather than high quality products
• Tagging of low quality products with high quality
products due to resultant price war with
wholesaler
MANUFACTURER WHOLESALER FARMER
INPUT SUPPLY CHAIN | STAKEHOLDER PAINPOINTS

7. Slide | 6
E-FASAL | A SOLUTION TO INPUT AGRI SUPPLY CHAIN
 Multiple Intermediaries
 Push marketing – Distributors push high
margin products
 Lack of transparency in pricing and access of
quality products
 Manufacturer heavily dependent on dealer
 Unavailability of input shops in some of the
rural parts
 Lack of knowledge among farmers around
input application
 High Opex and Capex
 Operates on long credit cycle
Traditional Model E-Fasal Model
Connects E-Fasal centers directly with manufacturers
Centers get access to all the brands and they are brand neutral
Transparency in pricing - E-Fasal centers are educated on the
pricing policy of manufacturers
Better access to inputs – Centers are located only in rural
areas
Centers educate farmers on application of inputs
Operates on Cash and Carry model
Low Opex – Products are delivered directly by manufacturers
to E-Fasal centers.
Low Capex – Operates on procure to deliver model

8. Slide | 6
A MODEL THAT CREATES VALUE FOR ALL THE STAKEHOLDERS
Manufacturers C&F
Super Distributor
Distributor
Retailer Farmer
E-Fasal Agro Supply-chain
Manufacturer
s
Centres & Saathis
Farmer
Conventional Agro Supply-chain
E-Fasal is the only Institution that works across entire input supply chain and has State level distributor license

9. Slide | 8
Improves access to better
resources
Mitigate risk, improve
bargaining power & build social
capital
Adopt modern farming
technologies
Improves market
access
Brings in professional
management
Reduces cost through
economies of scale
Benefits of
Aggregation
AGGREGATION | A KEY PRODUCTIVITY DRIVER

10. Slide | 8
List of Districts with centres
154 Centers
6 Districts
550+ Centers
42 Districts
2017
2020
Each E-Fasal Centers caters to 700-1000 farmers
providing one stop solution for all input needs.
Each E-Fasal Center is owned by a franchise with
minimum educational qualification of B.Sc. and capable
of advising farmers on input application.
E-FASAL CENTRE

11. Slide | 17
Benefits for E-Fasal centers
Access to best quality complete range of
Agri products
Seeds
Fertilizers
PesticidesMachinery
Dairy
Products
Poultry
Products
Products Best prices on all the products
Technical Training
BENEFITS FOR E-FASAL CENTRES

12. Slide | 18
Brand neutral platform for all Agri requirements
Unbiased to Brands
Complete portfolio of Agri products at a single stop
Collective Marketplace
Competitive pricing with an ability to compare
Pricing
Advice of Purchase based on crop wise package of
practice
Advisory Service
What E-Fasal centers give
to Farmers
BENEFITS FOR FARMERS

13. Slide | 9
OBJECTIVES
Immediate updation of lucrative schemes and
offers from different products and companies
E FASAL-CENTER E FASAL-SAATHI E FASAL-KISAN
 A KisanPay retail POS system begins with a Cloud Retail POS Software optimized for fast check out.
 This enables requirement of fewer steps to scan and select products and accept all forms of payments.
 Support with complex situations through customer management, multiple payments overtime on held orders, or review inventory availability across all outlets.
 The POS system keeps running offline if connection to internet or Cloud is lost and then it syncs the offline sales later.
Offer information of quality products on entire
agri input spectrum
Offer price and property comparison of products
across different companies
Ease of booking/purchasing, billing, account
and inventory management
Data about registered farmers’ demand/
purchase pattern
Farmer Registration
Access to locally customized product portfolio
and disseminate information to farmers
Access to special offers/ schemes of specific
period communicated to farmers
Access to loyalty points and credit notes
Access to information on quality products in agri
input spectrum
Access to grievance redressal system and
product rating system
Access to schemes/offers of products and
companies which usually aren’t passed to
farmers
Efasal Application | A RETAIL POS SYSTEM ( Pilot Phase)

14. Slide | 10
EFASAL DUKAAN MOBILE APPLICATION SCREEN SHOTS
DASHBOARD SIDEBAR PRODUCTS PURCHASE ORDERS INVENTORY
MANAGEMENT
A COMPLETE FARM ERP

15. Slide | 11
Transaction
Alteration
OrderReport
Utility
Security
Master
data
 Billing
 Add/Modify and manage supplier and Efasal Saathi
 Purchase requisition, Receive to supplier
 Real time inventory management
 Stock transfer, tracking and inventory management
 Payments and invoices
 Quick and easy GST billing
 Customize products with names, photos and prices
 Dashboard: Total sale, Total Product, Top product.
 Procurement: Supplier list, Add/modify supplier
 Inventory Management: Real time inventory, Add and modify
product, bulk product upload and stock evolution
 Wholesale: Distributor, Efasal Dukaan and Efasal Saathi registration.
Purchase order, request and receive.
 Reports: Real time inventory status, Billing reports, payments
reports, daily end of sales reports etc
 Billing: Quick and easy GST billing, Customization of products.
POS SYSTEM MODULE FEATURES
KEY MODULES OF RETAIL POS
Efasal Application | MODULE AND FEATURES ( Pilot Phase)

16. Slide | 12
FEATURES KisanPOS Application Architecture
SUPPLIER
HEAD OFFICE
CNF
DISTRIBUTOR
KKDFARMERS
Farmers
Mobile
Apps
KKS
Mobile
apps
KKS
Purchase requisition
Purchase received
Stock Management
Inventory status
Create proforma invoice
Reports
KISANPAY | APPLICATION ARCHITECTURE

17. Slide | 20
KEY SUPPLIER PARTNERS

18. Slide | 16
KEY INVESTMENT HIGHLIGHTS
Game changer in Input
Supply Chain
Non- Linear Distribution
Model
Competent Team with
Relevant Industry
Experience
De-Risked Business
Model
Cash Positive Since
Inception
Technologically
Integrated Operations

19. Slide | 16
THANK YOU