How to Get Started in Social Media for Art League City
Producers company
1.
2. Existing Identifying Beneficiaries
Livelihood Activity
Training
s P
Strategy Market
Market
Scan
PPP
Beneficiaries
Skills upgradation Paradigm Shift
3. Production limitations
Urban mkt requirement
• Insufficient
resources • Huge quantity
• Low skill • Uniform quality
• Old technology
• Poor quality • Competitive price
• Small quantities
Local/Rural market characteristics Urban market characteristics
• Low purchasing power • High purchasing power
• Low returns • High returns
• Poor connectivity • Good connectivity
4. •• Scales (huge quantity)
Scales (huge quantity)
•• Uniform production & quality
Uniform production & quality
•• Overcome all barrier (Infrastructure & economies of scales)
Overcome all barrier (Infrastructure & economies of scales)
•• Placing village producers in a higher position in the value
Placing village producers in a higher position in the value
chain
chain
•• Reduce supply chain on both ends (eliminating middle
Reduce supply chain on both ends (eliminating middle
men)
men)
•• Better returns of investment (sustainability & Profit)
5. First generation issues related to production
enhancement deal with CIGs (56,076 CIGs have
been formed)
Second generation issues related to common
infrastructure, small loans & other collective
issues deal with VDCs (2,576 VDC have been
formed)
Third generation issues related to market /
finance / knowledge linkages deal with
producer's company/ cooperative
6. MPDPIPs End-to-end livelihood Solution
For Livelihood & institution building
Common Interest
Group
Infrastructure &
Market linkages
MF
Village Development Producers
Company extn. outlet
Company
7. Market Linkage
Input supply thru dealership
Marketing the produce thru PPP
Bank Linkage
Production loan
Consumption loan
Insurance
Knowledge Linkage
Extension services
Tools & machineries
8. Board of Director
Chairman
Chief Executive Officer
Marketing Production Finance
Manager Manager Manager
Subject Matter Specialist at
cluster of villages
Service Provider
Share holder Share holder Share holder Share holder Share holder
9. Key Achievements:
Furnished all “Legal Processes for Registration of 17 Farmer Producers
Companies” as per the Companies (Amendment) Act - 2003
Membership Campaign in the respective area in phased manner – A
total of 77,789 Shareholders in these FPC
Developed financially viable Business Plans as per the Manual &
Guidelines developed
Completed all Statutory and Legal Processes necessary to commence
the proposed business
Structured Trainings to all concern as per the modules developed
Hand holding support for 5 years to make the initiative run on its own
following the “BOOM” pathway
Economic analysis of the six selected companies revealed that
companies have positive NPV.
The IRR in this selected case ranged between 34.68% to 216.01
All companies under reference have BCR greater than 1