To develop alternative Agri-Input Supply Chain ‘Factory to Farm & farm to Factory’ Reduce Supply chain, Avoid Multiple activities Maximize Farmers Return on Investment (ROI) Create Opportunities for Local youth as Agropreneurs To improve the Institutional Capacities of Farmer Producer organizations and Agropreuneurs To enhance member engagement and participation in planning, designing and provision of Agri-Business services To make available inputs at the Franchisee “Harit Vyapar” center/s at the right time and right price To work cohesively towards creating farmer-inclusive models of Agri-Business ServicesTo provide higher benefit to the Franchisees and farmers through advanced booking schemes and planned buying To assist Franchisees in operating the Input stores profitably through business planning, working capital, technology, and minimum two agriculture marketing executives training To assist in communications and publicity and enable greater impact of Franchisees activities among member farmers and the local community Develop Crop wise Cluster Develop Package of Practice (POP) for selected Crops Take Franchisee on Higher Value Chain Develop ‘Brand’ for member produce Create Geotagging and Block chain data for each member

1. Dr. Ravindra Pastor, CEO
ravindra@efasal.com
E-FASAL Franchisee
Franchisee Owned & Company Operated
(FOCO) Model
HARIT VYAPAR KENDRA
COLLECTION CUM
DISTRIBUTION CENTRE

2. To develop alternative Agri-Input Supply Chain ‘Factory to Farm & farm to Factory’
Reduce Supply chain, Avoid Multiple activities
Maximize Farmers Return on Investment (ROI)
Create Opportunities for Local youth as Agropreneurs
To improve the Institutional Capacities of Farmer Producer organizations and
Agropreuneurs
To enhance member engagement and participation in planning, designing and
provision of Agri-Business services
To make available inputs at the Franchisee “Harit Vyapar” center/s at the right time
and right price
To work cohesively towards creating farmer-inclusive models of Agri-Business
Services
Objectives:

3. To provide higher benefit to the Franchisees and farmers through advanced
booking schemes and planned buying
To assist Franchisees in operating the Input stores profitably through business
planning, working capital, technology, and minimum two agriculture marketing
executives training
To assist in communications and publicity and enable greater impact of Franchisees
activities among member farmers and the local community
Develop Crop wise Cluster
Develop Package of Practice (POP) for selected Crops
Take Franchisee on Higher Value Chain
Develop ‘Brand’ for member produce
Create Geotagging and Block chain data for each member
Objectives:

4. To onboard Partner FPOs and Agropreuneurs and connect them to E-Fasal
as franchisees for Agri-Business Solutions
To provide working capital as credit line on pre agreed terms and conditions
To provide capacity building support as Training Cost of onboarded
Franchisees
To facilitate financial solutions to enable Franchisees and E-Fasal to
undertake Agri- business smoothly
To provide support onboarding new input manufacture companies
To Provide two Agri-Marketing Executive for Sales & Marketing
To Provide Payment Gateway & CRM & ERP software
To develop & provide agri-business training onboarded franchisees
Roles and Responsibilities
E-FASAL

5. Roles and Responsibilities
E-FASAL
To make available quality inputs at the right time and price to the Harit Vyapar
centre
To offer updated technical knowledge, market relevant information and market
development support to the franchise.
To provide relevant and comprehensive guidance for crop management services to
the farmers through franchisee
To take full responsibility for all legal and statutory compliances as master
distributor and assist franchisee to adhere to the same
To provide technology support to the onboarded franchisees for promotion,
communication, and member engagement and end to end business solution
Linkage with wholesalers, Processors, & Exporters
Develop Fair Average Quality (FAQ) norm crosswise
Provide Quality Certificate for member farmers produce

6. Furniture - Table 2, Chair 2, Stool 4, Racks
Computor 1, Printer, Internet Connection
Select two Agri-Marketing Executive for sales & Marketing
Select 25 cluster of villages as Business Core Area
Farmers member more than 350
Prepare Season wise Business Plan
Prepare Budget required as Working Capital
Roles and Responsibilities
Franchisee

7. Process
Franchisee registration with E-FASAL
Provide required statutory documents
Take ‘O’ form for Fertiliser, ‘PC’ for Seed & Pesticide
Apply with DDA
Open FMS ID
Send order to E-FASAL Marketing Executive
E-FASAL send material directly to franchisee shop
Facilatate Farmers Selling through ‘Soda Patrak’ directly to
Wholesalers, Processors, & Exporters

8. Process
Selection of Service area - Around 25 to 30 villages
Registrar Farmers as Member
Select Local Personal for Markating Executive
Collect basic information of each member
Prepare season wise crop plan
Each member should have Kisan credit Card (KCC)
Involve each member in ‘Advance booking Scheme’

9. Process
Participate in E-FASAL Advance Booking Scheme
Advance stocking with member farmers
Distribute agri-input directly at village level
Every member should take part in Traing for implementing POP
Marketing Executive will monitoring using POP practices
Develop advance forecast mechanism for crop wise production

10. Democratic Supply Chain
Brand Neutral
Prequrment Quality cum Price
Payment through Bank
Selling with Bills
No Target
No Tagging

12. CONSIDERATION
Franchisee business Model is a ‘Service’ inclusive model not a ‘Trading’ Model
Provide financial & Insurance services to Farmers
Provide line of Credit facility from NBFC or Bank as working capital without collateral
Franchisee can use this line of credit for Booking & Purchasing Agri-Input from
This partnership has profit sharing model betweenFranchisee, F-FASAL, & Marketing
executives as :
After deducted amount of rate of interest on loan taken by Franchisee margin profit will
share 60% to Franchisee, 25% to E-FASAL and 15% to Marketing Executives
Calculate Increased ROI for each member
E-FASAL

13. Total members 350 farmers
Annual agri input business Rs 3 cr
Average margin 10%
Gross Margin Rs 30 Lakh
After deducting intrest amount franchisee get Rs 17 Lakh
Shop annual expenses Rs 8 Lakh
Net profit to Franchisee Rs 9 Lakh
Marketing Executive salary Rs 10,000 per month
Annual Incentive Rs 2.5 Lakh each

14. Members benefits
Reduce production cost 10%
Increase ROI 15%
Get Quality input on Fair Price
Advance stocking
Seling through FAQ
Getting best farm advice through POP

15. THANK YOU
www.efasal.com
ravindra@efasal.com
88, Astute House, Jawara
compound, Indore, 452001
+918962384952, +917000876696
Dr. Ravindra Pastor, (CEO E-fasal)