E-FASAl is an agri-tech startup working with farmers and a social e-commerce venture.

1. Electronics Farming
Solutions Associates (E-
FASAL) PVT. Ltd.
A social e-commerce

2. The problem statement
• Inheritance law leads to increasing numbers of small and marginal landholders
• 86% farmers are now come under the category of small & marginal
• Input requirements of farmers/ last mile retailers are very low in volume
• They have no bargaining power
• Moreover many manufacturers are working in monopoly model
• The constraints of Availability & Quality of inputs increase the cost of farming
• Options for brand neutral quality & price comparison of input not available
• Customized package of practices of crop protection management not available

3. What is our solution?
• We are creating Crop based virtual Farmers’ Group (VFG) & POP based
simplified supply chain
• Current trend has facilitated development of geographical clusters of crops.
• Enhance the volume and consistency of homogenous practices in order to have
better bargaining power while selling the harvest and purchasing the input,
Efasal is endeavoring towards creating crop based VFGs.
• Efasal will further enhance the ROI of farmers by facilitating the crop based
VFGs with package of practice (PoP) based cultivation plan enriched by relevant
technical experts
• Currently there is no electronic platform which provides farmers the complete
spectrum of category based agro inputs where in the farmers may discover and
compare the products based on quality, price, durability, productivity, other
farmers’ feedback etc. Efasal offer such a platform to the farmers

4. Our product
• E-fasal mobile application is an interactive social e-commerce platform with the special
features of “VFG”
• This will serve as efficient tools for promoting market based agricultural practices &
homogenous crop clusters with homogeneous POP, consistent quality and huge quantity
• It is a One stop agro solution brand neutral platform with vast spectrum of
product/service/solution portfolio, their quality and price comparison facilitating farmers
to make unbiased optimal decision
• This platform facilitates farmers with special “Group Buying” feature
• The “Group leader concept of the application will promote rural agropreneurship
facilitating the farmers to adopt these solutions
• This will facilitate farmers to search, compare and ask and then take well informed
purchase decisions
• Both ways interactive platform which will facilitate farmers to give feedback and
suggestions of the products and services offered as well as access expert technical help

5. Services we Offer
CROP BASED
VIRTUAL
FARMERS’
GROUPS
DISCOVERING
OPTIMAL POP
COMPARING
CATEGORY
BASED
PRODUCTS ON
DIFFERENT
SCALES
LEARNING
MARKET
RELEVANT
OPTIMAL
PRACTISES
INFORMED
GROUP
PURCHASE
DECISION
BOTH WAYS
INTERACTIVE
PLATFORM FOR
TECH ASSITANCE
& FEEDBACK

6. Product / Service
• The app simplifies decision
making & purchase
experience of farmers.
• It optimizes the farmers’
Return on Investment.

7. Comparison &
Group Buying
• All products are categorized in
simple baskets
• Two or more products in specific
baskets may be selected &
mapped in comparison scale
based on
• Properties
• Prices
• Ratings
• Purchase may be optimized
through Group Buying

8. Novelty of E-fasal
● E-FASAL Mobile App in Local Languages
● Free registration for customers
● Products comparison based on prices &
quality
● Customers rating
● Basic & Premium Crops wise Package of
Practice advisory for customers
● Group buying at affordable prices

9. How the farmers uses the Efasal Application

10. Benefits & Impacts of Efasal- the social e-commerce
● Creating Crop wise VFG will liberate market economies of scale at both ends
● Developing crop wise package of practices will reduce cost of cultivation and cost
of marketing as well as facilitate sustainable practices
● Through RoI based calculations, farmers will select right seed for cultivation
● Search, compare & decide options will facilitate farmers to take optimal
purchase decisions thereby reducing the cost of inputs and helping them select
best quality products based on products ranking, ratings & feedback
● Group buying will make crop protection process significantly efficient for the
farmers
● Efficient crop management practises in virtual group will facilitate judicial
chemical use thereby reducing economical hazards.

11. Current status of the technology
● e-Fasal gained market knowledge since 2017 for identify the customer
needs & product gaps.
● Tech-Product development – Beta version ( which includes group buying
& comparison features) ready to be implemented
● All necessary support and statutory requirements commenced.

12. About the Target Market eFasal is focusing: Competitors
● Conventional dealer distributor channel :
● There are more than thirty thousand dealers who are highly unorganized and having limited
product mix in their portfolio.
● These dealers’ network mostly work on credit model
● Many of these dealers are selling spurious low-quality products which give the dealers’ high
margin and often these products are sold without bills and therefore keeping no evidence of
selling point or taking no responsibility of the quality and evading government taxes
● Expired and duplicate products also moves through this supply chain proving baneful for the
farmers and harming natural resources therefore causing significant financial losses and crop
failures
● Agro-input startups
● Most of the agro startups have imitated FMCG model on e-commerce platforms which is loss
making and highly capital-intensive model
● Most of the agro startups have limited product mix ( such as unavailability of fertilizers etc)
● Most of them are trying to disrupt the prevalent ecosystem which has its own merits of risk-
mitigation of agriculture domain

13. Customer Segment & Revenue Stream
E
● Efasal already has a robust outreach across 49 districts of MP through B2B
model with 2000+ Efasal centers
● Our first target customer segment is the progressive farmers who are being
already served through present Efasal centers
● Efasal application will have primarily two venues of revenue streams
● Profit margin from agro inputs
● Services charges for premium handholding services offered to relevant
farmers

14. Timeline/milestones for product development
E
● Beta Version Alpha Version
Scale Up
1-4 Months
5-8 Months
9-12 Months
Milestones :
• 9000 farmers
registration
• 2-3 crops
Enhancement stage
Features included in this
phase :
• Multi vendor agro input
social e-commerce
Features included in this phase :
• Group buying
• Comparison
• Few functionalities of VGF ( crop
specific training, content &
facilitating good quality & best
price agro input products)
Milestones :
• 45000 farmers
registration
• 5-6 crops
Milestones :
• Nation wide
• 20-25 crops

15. Organizational Status
• Electronics Farming Solutions Associates (E-FASAL) PVT. Ltd.
• Company’s Registration:
• Certificate of Incorporation Date 10-4-17
• Corporate Identity No U01100MP2017PTC043079
• ROC Gwalior
• DIPP certified – registered with Startup India
• MSME registered
• Company’s location
• E-Fasal, 402, Utsav Avenue 12/5 Ushaganj {Jaora Compound} Indore, 452001
• Ownership status :Private Limited

16. Team: education, experience

17. HAVE A GREAT DAY!
THANK YOU