Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact! At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them. About Mary Cravets With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth. Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.

1. Simplify Your Marketing:
Create More Leads and Income by Doing Less
Mary Cravets, Business Coach

2. Today we’ll focus on…
• How to identify your top marketing strategies so
you can stop wasting time and money on
things that don’t work.
• Why doing less marketing gets you more
results, faster.
• How to avoid the high cost of the most
common marketing mistakes.
• Significantly reduce or even eliminate
resistance, wasted time, and learning
curves in your marketing efforts.

3. #1: Overworking
Do this instead:
Make intentional choices with your time.
Control your calendar with a healthy balance of:
– Focus time
– Flex time
– Free time
– Me time

4. #2: Trying everything
Do this instead:
Establish a written plan that takes into account
your goals, values and strengths, and includes the
specific action steps necessary to reach those goals.

5. Let’s Tackle the Marketing
Step 1: List all of your marketing activities, and
include:
– Everything you do consistently.
– Everything you do inconsistently.
– Everything you think you SHOULD be doing.
Step 2: List your top 3 clients, and which marketing
strategy brought them to you.
Step 3: Compare the lists.

6. #3: Sending the message, “I work with
everyone”
Do this instead:
Nail your marketing message from the
moment you open your mouth.
DON’T talk about what you do.
DO describe what your ideal client is struggling
with, and what they want.

7. #4: “I’ll do it myself.”
Do this instead: Create processes.

8. #5: Chasing after what everyone else
is doing.
Do this instead:
Be yourself in ALL areas of business.

9. The Sweet Spot
Your Key to Happy Marketing that Gets Results
Get
Results
SkilledEnjoy
Resistance Learning Curve
Motivation!

10. #6: Buying the myth of the overnight
success
Do this instead:
Track your numbers & get a coach or mentor.

11. #7: Settling for small successes
Do this instead:
Infuse your plan with strategies to go after
the BIG opportunities.

12. Want a Kick Start? You got it.
Kick Start Your Clear Plan of Action
This session is the perfect bite-sized step for smart-
but-overwhelmed professionals. This session will:
• Get you out of the spinning and get you crystal
clear on one area of business
• Focus on getting results immediately
• Clarify strategies that will help you maintain
those results long-term
$347 value