View the 2021 Ace Awards Slide Deck.

1. AWARDS
2021

2. Welcome to the
Ace Awards!
AWARDS
2021
The Ace Awards is an annual event
hosted by the Reno-Tahoe American
Marketing Association (AMA).
We are excited to recognize and
acknowledge the hard work you all
put into 2020 and the successful
campaigns you developed.

3. AWARDS
2021
Thank You To Our
Event Sponsor

4. AWARDS
2021
Thank You To All Our
Ra
ffl
e Donors

5. Brand/Re-Brand
AWARDS
2021
A marketing overhaul of a product,
business or service area and how it
creates a meaningful impact for
the business or achieve a key
marketing objective.
Best In

6. AWARDS
2021
Visit Truckee-Tahoe & Sustainable Truckee
Visit Truckee-Tahoe
GOALS
Develop a new destination
website that completely
changed the paradigm of
"selling" a destination to
one of "protecting" a
brand, a place - and
inviting like-minded
travelers to join that e
ff
ort.

7. AWARDS
2021
GOALS
• Refresh the client’s aesthetic
appearance, with branding
that is eye-catching and bold.
• Tell the client’s story through
strategic messaging and
visual elements.
• Create accessible & inclusive
art to further serve the client’s
audiences. (ADA compliance
and thoughtfulness).
Arts For All Nevada Rebrand
Mabble Media

8. AWARDS
2021
GOALS
• Help create a brand that feels
as modern and innovative as
Green Our Planet.
• Give them a brand platform
for growth/that can scale.
• Give them a website that
re
fl
ects their o
ff
erings and
tells their stories in a robust/
comprehensive way.
Green Our Planet Rebrand
Noble Studios

9. AWARDS
2021
Our proprietary brand development
insightOUT™ process strives to
clarify brands and unify teams
through a collaborative process. In
this case, our rebrand was a
tremendous success. The adoption
of the new brand was met with
enthusiasm and a determination to
continue our e
ff
orts.
OneStudio D+A & Identity Lab
Stan Can Design

10. Event Promotion
AWARDS
2021
The overall promotion of an event
that extends the brand experience
to customers and achieves
measurable results for the organizer.
Best In

11. AWARDS
2021
GOALS
• Plan and execute a gala event,
with 300 in attendance, featuring
entertainers from the San
Francisco Giants, (*which was
revised to executing the same
event in a virtual format).
• Generate $100,000 in net income
from the event, with $50,000 of
that amount earned through day-
of donations and auction and
ra
ffl
e sales.
• Expand ticket sales into Bay Area
to achieve event attendance goals.
• Raise awareness of childhood
cancer in Northern Nevada and
the need for research.
A Giant Event For Childhood Cancer
Northern Nevada Children’s Cancer Foundation

12. Digital Marketing Campaign
AWARDS
2021
An online marketing e
ff
ort put
forward by a business to drive
engagement, conversions, tra
ffi
c, or
revenue. It captures attention and
interest and helps create a
meaningful impact for the business
or achieve a key marketing objective.
Best In

13. AWARDS
2021
GOALS
Noble Studios assisted Yosemite
Mariposa County in welcoming
back tourists to their world-class
destination and beloved national
park through a “Forever Yours”
marketing recovery campaign,
which included campaign
strategy and creation, video
development, media planning
and placement, as well as
website development. The
creative strategy was to play on
nostalgia and Californians’ deep
pride in Yosemite, reminding
them it was the perfect time to
visit the treasured spot they may
have taken for granted before
Covid lockdowns.
Forever Yours
Noble Studios

14. AWARDS
2021
GOALS
Discover Kalispell - Fall Under The Spell
The Abbi Agency
Develop and launch a digital
marketing campaign to
support Discover Kalispell’s
mission to engage consumers
in a time of uncertainty during
the COVID-19 pandemic.
DiscoverKalispell.com
Captivation.Enchantment.Magic.Whenisthelasttimeyoufeltthese
stop-you-in-your-tracksfeelings?ThesemomentshappeneverydayinKalispell.Each
timeyougazeuptoglaciatedpeaks,meetanewfour-leggedfriendeagertoshowyouthe
bestMontanatrails,orexploreatownfullofauthenticnorthwesternMontanasurprises.
Spellbound by Kalispell
Come experience the spell that only Kalispell can cast.

15. AWARDS
2021
GOALS
Noble Studios partnered with Visit
San Luis Obispo to welcome back
visitors after California’s stay-at-
home order was lifted. The
campaign aimed to show travelers
how local San Luis Obispo shops,
restaurants and wineries were
“#SLOready” to welcome back
visitors again. Targeting locals from
the Bay Area and Southern
California using website analytics,
traveler sentiment research and
travel intent signals, Noble
developed paid search, banner and
social media ads that showcased
the various activities visitors could
participate in following statewide
safety guidelines
#SLOready
Noble Studios
AWARDS
2021

16. AWARDS
2021
Cause Related Marketing
A marketing campaign developed
between a business and a charity or
cause that delivers bene
fi
ts for both
parties. The campaign needs to
demonstrate results and how well it
was integrated with broader marketing
objectives of both organizations.
Best In

17. AWARDS
2021
GOALS
Green Our Planet
Noble Studios
Noble Studios donated more
than $100,000 in digital
marketing services to Green
Our Planet in 2020. Early after
the launch of the new brand
and website, they’ve seen an
104% increase in sessions,
88% increase in pageviews
and they are up 106% in
unique visitors year over year.

18. AWARDS
2021
GOALS
Wash-oe Hand! Relief Fund
Mabble Media
• Connect those who need help
with those who can o
ff
er help
in Washoe County during the
Covid crisis.
• To compile helpful resources
for our community members.
• To establish partnerships in the
community that would grow
our reach.
• To see a community uni
fi
ed
through sharing and giving.

19. AWARDS
2021
GOALS
This fundraising campaign took place
over the month of May 2021 and
focused on a di
ff
erent program within
the organization each week. These
four programs were featured via
videos developed to share impactful
rescue and adoption stories to
showcase the life-saving work NHS
does everyday helping Northern
Nevada's homeless pets in need.
• To raise $100,000 for Nevada
Humane Society.
• To increase visibility of NHS and
it's life-saving mission.
• Positive PR for the organization.
Paws For A Cause - Fundraising Campaign
Nevada Humane Society

20. Print
AWARDS
2021
The printed piece displays design,
creativity and a strong the call to
action. It captures attention and
interest and helps create a meaningful
impact for the business or achieve a
key marketing objective.
Best In

21. AWARDS
2021
2020 Annual Report
High Fives Foundation
GOALS
Our community is what drives
us. The pages of High Fives
2020 Annual Report
represent the stories, photos,
and positive impact of the
High Fives Foundation.

22. AWARDS
2021
Advertising Art
Atlantis Casino Resort Spa
GOALS
Our print e
ff
orts were part of our
larger objective aimed at
reaching the northern California
area and increasing awareness
about our property o
ff
ers and
many amenities. These example
of full-page print advertisements
helped us target new guests
while reinforcing cornerstones of
our brand such as luxurious
accommodations, top-ranked
restaurants, and a world-class
spa. The end goal was to increase
our visitations and engagement
with prospective guests.

23. AWARDS
2021
GOALS
Reno Philharmonic launched a
2020 event campaign for Pops
on the River to help raise funds
for the Reno Philharmonic
Orchestra. The 2020 theme was
"The Golden Era of Reno," our
goal was to encapsulate the
characters of Reno's golden age
why still showcasing music, art
and encouraging guests to dress
up and design themes for their
reserved tables. Our solution was
to develop characters in Reno's
"Speakeasy." We developed
kinetic poster designs, social
media graphics and signature
backstage programs.
Pops On The River - Golden Era of Reno
Design on Edge

24. Public Relations
AWARDS
2021
Communications e
ff
orts through PR and
traditional media outlets that promotes
awareness and changes perceptions of services,
corporations, and organizations to consumers,
employees, industry professionals, the investor
community and other stakeholder groups. The
e
ff
orts must relate to the overall marketing
strategy and is not just a single tactic.
Best In

25. AWARDS
2021
GOALS
There’s nothing like enjoying
“the big game” at a casino. Our
primary goals were to increase
awareness about our Big Bowl
Bash at the Atlantis while also
promoting related elements such
as our Atlantis Race & Sports
Betting App, the latest COVID
health and safety protocols for
guests, and gameday food and
drink specials.
Big Bowl Bash At The Atlantis
Atlantis Casino Resort Spa

26. AWARDS
2021
Sierra Safely
RAD Strategies Inc. & Weidinger PR
GOALS
RAD Strategies Inc. and Weidinger
Public Relations, agencies for Carson
Valley and Tahoe South respectively,
collaborated to target media within
an 8-hour drive of the destination for
co-hosted media visits. The primary
goal of the campaign was to inspire
travel to Carson Valley and South
Lake Tahoe in a safe and responsible
manner, using media visits and
earned media as third-party
endorsements to support the
awareness building campaign.

27. AWARDS
2021
#RecyleWithRenoTahoe
Reno-Sparks Convention & Visitors Authority
GOALS
During the COVID-19 pandemic,
travel was at a near standstill and
Reno Tahoe sought out creative ways
to engage with their audiences. In
celebration of the 50th anniversary
of Earth Day, Reno Tahoe invited
their social media audience to
#RecycleWithRenoTahoe. This
program highlighted two elements
that are intrinsic to the destination in
a virtual space - art and sustainable
living - to generate feel-good press
stories, support recycling and
reforestation, increase social
engagement and drive tra
ffi
c to web

28. Social Media
AWARDS
2021
The ways a business uses social
media to enhance and boost
engagement and awareness with
prospective / current customers.
Best In

29. AWARDS
2021
Every Player’s Paradise
Atlantis Casino Resort Spa
GOALS
The primary goals were to
use a blend of user-created
content and paid
advertisements on social
media channels to boost our
awareness and engagement
with prospective guests
while also highlighting
property o
ff
ers, amenities,
and accolades.

30. AWARDS
2021
GOALS
• Raise awareness of NNCCF’s 20-
year celebration.
• Publicly recognize 20 major
supporters (donors, advocates,
community partners, grantors),
for 20-year celebration, in lieu of
other donor recognition e
ff
orts
that were inde
fi
nitely postponed
because of the pandemic.
• Personally connect, or reconnect
in some cases, with major
supporters through the use of
this social media campaign.
20-Year Donor Recognition
Northern Nevada Children’s Cancer Foundation

31. AWARDS
2021
Edgewood Tahoe Resort - Puzzle Giveaway
The Abbi Agency
GOALS
The goal for this campaign
was to stay top of mind with
global customers during the
COVID-19 shutdown.
Create a tangible experience
for fans of the brand to stay
top of mind for guests and
followers.

32. Video/Film/Commercial
AWARDS
2021
The video /
fi
lm / commercial
captures attention, interest, desire,
and leads to action. It helps to
drive results for the business or
achieve a key business objective.
Best In

33. AWARDS
2021
Reno-Sparks Convention &
Visitors Authority
As the COVID-19 pandemic continued into
the summer, Reno Tahoe faced the
challenge of maintaining brand awareness
while also encouraging responsible travel.
A TV ad was produced using existing
footage and was aired in Sacramento and
the Bay Area, with a message of optimism
as we looked ahead to future travel plans.
Our Ambition Never Waivers -
The New Normal in Reno Tahoe

34. AWARDS
2021
https://vimeo.com/528556814

35. AWARDS
2021
Noble Studios
The Carson Valley Visitors Authority and
The Lake Tahoe Visitors Authority
wanted to strike a balance between
inviting visitors back to the region while
still promoting safe and responsible
tourism, including wearing masks and
social distancing. The end goal was to
bene
fi
t the local businesses and the
County in general through increased
lodging overnight stays, activities and
retail spend after the devastation of
COVID-19 destination/business closure.
Sierra Safely

36. AWARDS
2021

37. AWARDS
2021
Noble Studios
Noble Studios assisted Yosemite Mariposa County
in welcoming back tourists to their world-class
destination and beloved national park through a
“Forever Yours” marketing recovery campaign,
which included campaign strategy and creation,
video development, media planning and placement,
as well as website development. The creative
strategy was to play on nostalgia and Californians’
deep pride in Yosemite, reminding them it was the
perfect time to visit the treasured spot they may
have taken for granted before Covid lockdowns.
Forever Yours

38. AWARDS
2021
https://vimeo.com/528556814

39. Web/Digital Design
AWARDS
2021
The website demonstrates excellence in
design, content, functionality and
usability. This includes the overall look
and feel of the site, engaging content,
navigation and ease-of-use for visitors.
Best In

40. AWARDS
2021
Edgewood Tahoe Resort
The Abbi Agency
GOALS
Create a personalized website
experience that brings the unique
experience of Edgewood's
physical property to its online
users with optimized functionality
to increase tra
ffi
c, engagement,
elevate its brand impact, and
increase booking conversions.

41. AWARDS
2021
Tahoe Mountain Realty
Mabble Media
GOALS
• To showcase an elevated brand and
re
fl
ect the partnership between
Tahoe Mountain Realty and Forbes
Global Properties.
• Improve navigation and ease of use.
• Enable audiences to view
properties in a comprehensive way.

42. AWARDS
2021
The O
ffi
ce of Hughes & Porter
Design on Edge
GOALS
The goal of rebranding this particular
client was to provide a new modern
concept with a historic aesthetic. We
leaned on modern line art techniques and
a kinetic logo design without making it
pretentious or unapproachable. The
O
ffi
ce of Hughes & Porter was once the
Porter Furniture company in the 1950s.
This particular website design called for
changes to many site elements, including
a gift card purchase link, a single scroll
design, easy to access the menu through
a QR code link, integrated social media,
an email marketing portal, gallery, and
event highlights. The site is also fully
mobile and tablet responsive as well as
ADA compliant.

43. AWARDS
2021
Pharos Academy
Commence Studio
GOALS
Our primary goal was to
create a new web
presence for a rebranded
charter school. The
website is to act as a lead
generation for student
enrollment, career
development of faculty
and culture magnet for
students and parents alike.

44. Integrated
Marketing Campaign
AWARDS
2021
A comprehensive campaign that
strategically uses a variety of
communication disciplines, such as
advertising, public relations,
personal selling, and sales
promotion and combines them to
provide clarity, consistency, and
maximum communication impact.
Best In

45. AWARDS
2021
GOALS
We Move You, Safely
Noble Studios
Amidst the Covid-19 pandemic,
Reno Tahoe International Airport
wanted to reassure travelers that
they were doing everything they
could to keep the airports clean,
safe and up to health guidelines
so those leary of traveling could
gain the con
fi
dence and
inspiration to consider making a
trip. The campaign was meant to
remind travelers that through it
all, RTAA still moves you where
you need to go.

46. AWARDS
2021
GOALS
As the pandemic brought
travel to a near standstill and
Reno Tahoe sought to maintain
awareness within its target
markets, the destination
launched a campaign that
showcased its open spaces and
also conveyed the importance
of traveling safely. Newly
captured mask imagery and
existing creative was used to
create a multi-faceted
campaign with out-of-home,
digital, print and social media
ads with goal of driving web
tra
ffi
c and social engagement.
Wide Open Is A State of Mind
Reno-Sparks Convention & Visitors Authority

47. AWARDS
2021
GOALS
The Carson Valley Visitors
Authority and The Lake Tahoe
Visitors Authority wanted to
strike a balance between inviting
visitors back to the region while
still promoting safe and
responsible tourism, including
wearing masks and social
distancing.The end goal was to
bene
fi
t the local businesses and
the County in general through
increased lodging overnight
stays, activities and retail spend
after the devastation of COVID-19
destination/business closure.
Sierra Safely
Noble Studios
AWARDS
2021

48. AWARDS
2021
People’s Choice
Is it a popularity contest? Is it
shameless Self promotion? WHO
CARES! It’s an award and people are
voting for you. To us, you are more
popular than cat videos and you
deserve this prestigious award!

49. AWARDS
2021
Pharos Academy Website
Commence Studio
And The Winner Is

50. Marketer of the Year
AWARDS
2021
Awarded to a dedicated marketing
professional with years of being a mover
and shaker in the marketing industry.

51. Danni Winter
AWARDS
2021
Noble Studios
And The Winner Is

52. Marketing Newcomer
of the Year
AWARDS
2021
Awarded to an individual with less than
fi
ve
years of professional marketing
communications experience with an infectious
desire for marketing knowledge and bringing
new ideas into the industry.

53. Amanda Tietjen
AWARDS
2021
Noble Studios
And The Winner Is

54. Thank You To Our
Past Presidents!
AWARDS
2021
Katie Romanko-Freeman (2019-2020)
Lindsey Tromerhauser (2020-2021)

55. AWARDS
2021
Thank You!
Congratulations to all our
fi
nalist and winners!