3. Brands today are connecting with more
customers in more personalized ways through a
growing number of digital channels, but with the
same or fewer resources.
4. Why does your future in Digital?
Targeted and well-segregated audiences
Promises conversions and thus better revenues
Builds brand reputation and loyalty
Builds better ROI and trust
Takes forward the online presence
5. What’s the basic scenario?
Three major kinds of Digital Media:
Owned media Earned MediaPaid Media
6. What’s the basic scenario?
Three major kinds of Digital Media:
We create solutions like
affiliate websites / affiliate
landing pages / micro-sites
to drive in more traffic to
your website / landing
page/ Blogs/ Videos.
Core Benefit – User will
drive to the main website
and can be tracked as the
genuine traffic
We suggest when, how and
from where to buy digital
media from. We optimise
the competition, do a
testing and then suggest an
in-depth solution
Core Benefit – Money
spent can be monitored as
we analyse the spends
versus genuine traffic
We have a content library
and software's which give
us an edge to analyse the
content structure on social
handles as well as
communities. We then
develop a strategy and
engage targeted audiences
to write / comment or
chain with the brand
Core Benefit – Rich
content, genuine traffic,
transparent optimization
through a platform
Owned media Earned MediaPaid Media
7. Why the media shift has become
important?
Owned media Earned Media
There is a paradigm
shift in how the
websites are getting
done. They are getting
cleaner, crisper,
interactive and most
importantly mobile
friendly.
Better User Interfaces
promise better User
Experiences at much
better costs than
before.
Paid Media
Investing in a TV
commercial versus
creating a video and
populating it on
YouTube has increased
engagement and
decreased unmeasured
investments.
Investing in ad words,
blogs and social media
has become optimised
and much more cost
effective than print ads.
Word of Mouth and Events
have now been taken over by
engaging content on Digital as
everyone is individually linked
to a platform and creating
owns knowledge base.
If the idea is strong, social
media helps a brand leverage
self creating and affiliate
content, reaching all kinds of
audiences. The conversation
has become two-way in real
sense.
8. Our Process
Define your transformation
We listen to your story, ask
the right questions, and
generate challenging ideas to
guide your brief.
Create their experience
We empathise with your audience to
pen emotive messaging forming the
core of how we approach elegant
user experience design.
Evolve our understanding
We invest in our long term relationship to gain
deeper understanding of your world, create
insightful ideas and continually evolve our shared
ambitions.
9. Our Expertise
Strategic Services Marketing Services
Digital Strategy
· Business Consultation
· Digital Strategy
· Forward Plan &
Recommendations
· Innovation Plan
· Technical Strategy
Brand Strategy
· Marketing and
Communication Strategy
· Marketing / Social
Campaigns
· Digital Brand Guidelines
Media Planning &
Buying
· Planning
· Buying
· Analysis
Creative Services
User Experience Design
· Audience Research
· User Behavioural Research
· Customer Journey
Mapping
· Information Architecture
· Interactive Prototyping
· User Testing
Design & Build
· Websites
· Web Applications
· Native Mobile Apps
· Facebook Applications
· Campaign Platforms
Content Strategy
· Copy Direction and Writing
· Photography & Video
· Animation
· Infographics
· Content Migration
SEO
· Search Strategy
· Search Engine Market Research
· Competitor & Keyword Research
· Content Strategy & Planning
· PR Strategy & Planning
· Digital Content Creation
· Content and Outreach
· User Engagement Evaluation
· Technical SEO
· Ecommerce SEO
· Local SEO
· Google Penalty Recovery
· Reporting & Analysis
PPC
We ensure that our ads provide exactly what
the target audience wants.
10. Our Expertise
Strategic Services Marketing ServicesCreative Services
Digital Strategy
Brand Strategy
Media Planning &
Buying
User Experience Design
Design & Build
Content Strategy
SEO
PPC
11. What we are?
A team of Technologists, Designers, Marketers, Copy
Writers, Animators and Analysts.
We are born from passion and intellectual excitement.
We never say we know it all but we know we would not
give up till we meet your needs.
We urge to move forward, with you and your brand.
12. Who we are?
We are all united by a single purpose: GROWING WITH OUR CLIENTS
The Leadership Team:
Vishal Goyal – Director and Technology + Design Specialist
16 years of experience; International Award Winner; Sweet and Optimistic
Ritesh Bhateja – Executive Director and Marketing Strategist
7 years of experience; International Award Winner; Nostalgic and Sarcastic
Gautam Mehta – Art Director and Creative Execution Specialist
15 years of experience; International Award Winner; Passionate and Firm
13. Why do we fit with you?
From our own experience, we understand the kind of budgets you would want to work with. We aim to grow
as you grow. We are habitual of working in given / short / strict timelines. Our quick turn around time really
helps.
We create fantastic user friendly visual and audio-visual content which is becomes a super hit. It nurtures your
brand and audiences.
Being a part of many business networks / forums, we do not just stop at your basic requirements but would be
glad to keep coming back with ideas. We participate as you do.
14.
15. SUCCESS CASE
Women’s Day Campaign for Karbonn Mobiles
Target Audience: Women living in SEZ A, A+, B, B+
Campaign: What does being a woman mean to you
Drivers: Contest with an incentive ; Content Curation
Results : in consecutive slides
16. •During the period (March 6 - March 10), the posts for Women’s Day have performed decently well
•This particular post have achieved the second highest number of shares (refer to the encircled blue dot in above graph) which is great
•This has increased the interactions on the page (being shared multiple times) and has lead newer audiences to react to the page
17. •This Women’s Day post have achieved the second highest number of comments (refer to the encircled blue dot in above graph) which is great
•This has increased the interactions on the page and has lead newer audiences to react to the page
•Graph also states that other Women’s Day posts have got numerous interactions and have attracted new audiences
19. SUCCESS CASE
Problem : Usual Interaction on the Mithaas Facebook page till December 2015. Likes were
limited and got stagnant
Solution : We did interesting content and campaigns and did daily follow ups. Also, shared the
page among specifically targeted audiences and made people feel the new eating experience
through Social
Result : Likes increased from 1,100 to more than 10,000 in 3 months
21. SUCCESS CASE
Problem :
The Terraces has always become a favorite property of any one who visits the resort. It’s the
experience in experience but The Terraces has not been able to bring put that experience in
words, to spread the word around on Social
Solution :
We hosted a 2 day long Bloggers Meet at The Terraces, Kanatal. Around 15 of India’s top Travel
Bloggers and Journalists attended the event
Result :
The event acted like a bridge between audiences and the available social channels. Through this,
we generated engagement driven curated content (including pictures and videos) which further
helped in circulation through various channels
42. Want to get in touch?
Call +91 9810833397
Write hello@comdez.com
Reach India A-23, Sector 2, NOIDA, Delhi NCR
Reach UK 20, Montrose Road, Chelmsford Essex, UK
#comdez
