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Putting people first:
accessibility through design
Marie Cheung
@mariecheungsays @wearesnook
What do we mean by
‘accessibility’?
Service design
is about putting
people first.
| Slide title
End-to-end
Back-to-front
Inside and outside
1. Engage, listen and learn
2. Design the whole experience
3. Do it, and do it again
1. Engage, listen
and learn
| Slide title
What are the future needs of
Wheatley Group’s existing
and potential customers?
| Engage, listen and learn
8 weeks
65 people
| Engage, listen and learn
How would you
design for Chris?
| Engage, listen and learn
“We need empathy to
understand complex needs”
– Member of Glasgow Disability Alliance
| Engage, listen and learn
Language is important.
Beyond plain English.
hemingwayapp.com
| Engage, listen and learn
Reduce bounce
rates when you
design with people.
Save money, time
and frustrations.
| Engage, listen and learn
| Slide title
How might we use digital
technologies to support
young people’s mental
wellbeing?
| Engage, listen and learn
90% of 16 to
24-year-olds
in the UK use
a smartphone
| Engage, listen and learn
| Engage, listen and learn
Who likes GIFs?
| Engage, listen and learn
| Engage, listen and learn
2. Design the whole
experience
Young people
13-21 year old
| Design the whole experience
Youth-related
workers
Service
managers,
planners &
policymakers
Resource Platform
Sign post to other services
and consider the whole
landscape / market
| Design the whole experience
Campaign
Instead of bringing users
to your service, bring your
service to the users
Toolkit
Teach other people how to
do it as they might have
better access to users.
| Slide title
How can we make our
designs more accessible to
the staff who will need to
take them onboard?
| Engage, listen and learn
A user journey captures details of a person’s
interactions over time in relation to a service.
| Design the whole experience
| Design the whole experience
Bring the story
to life in a film
3. Do it,
and do it again
Her home in a nice
quiet location, present
satisfaction is high but
can you see the future
through a customer
survey?
| Do it, and do it again
Right time.
Right place.
Right interaction.
| Engage, listen and learn
| Do it, and do it again
We’re all part of
the solution.
| Slide title
It’s a way of asking
questions.
| Do it, and do it again
1. Engage listen and learn
2. Design the whole experience
3. Do it, and do it again
Thank you!
@mariecheungsays @wearesnook wearesnook.com

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