Think Digital is a description of capability required for
organisations looking to move to a model of operating
that is comfortable with change, able to act quickly
and decisively, and technology-aware.
In other words, the most interesting and powerful
thing about digital is not technology at all. It’s
mindset, attitude and culture.
Find out more: http://da.vebrig.gs/think-digital/
You need strategy,
leadership and capability
• To get your organisation thinking digitally, you need
to have all three of these things in place.
• Strategy sets the direction that everyone buys into
and works towards.
• Leadership provides the permission, the examples
and the access that people need.
• Capability spreads the mindset and skills to
everyone who needs them.
Why have a digital strategy?
Don’t try to do too much.
Also, don't make it too long-term.
Make it clear what needs to belong to ‘digital’ and
what can be done by anyone.
Pick four big things (exemplars?) to do in year one.
What can leaders do?
Every organisation needs someone with clout to drive
new agendas forward.
Culture shift needs senior buy in.
Deal with vested interests.
An example must be set.
Give permission and encouragement.
What can leaders do?
Find your digital leader.
Convince them of the merits: the big picture.
Give them and their colleagues all the support they
need, how they need it.
Make sure you have the solution preprepared.
Find out what they want to know.
Deliver it in small bursts that fit their busy work
Provide follow up material in a format they find useful.
Consider bringing in experts from elsewhere to
How can we ensure everyone in the organisation has
the ability to make the most of this opportunity?
What actually is digital capability? What do we want
people to know?
Understanding what digital means to
someone working here
Knowledge of common digital tools and
how they can help you do your job
To recognise that digital applications work
in predictable ways using familiar designs
and to use this knowledge to experiment
confidently with new systems
Understanding what ‘agile’ project
management is and how it helps to deliver
projects and services
Understanding what your users want and
designing products and services to meet
Recognition of the importance of good
content and the ability to write for
Recognition and understanding of the
value of evidence based decision making
Ability to recognise good quality digital
work and projects from our organisation
An understanding that there are different
ways of keeping information properly
Knowing where to find digital help and
support in and outside the organisation
Write your ideal strategy first
Get someone with clout onside
Identify exemplar projects
Run a capability programme
Ensure quality while enabling people
Think Digital is published under a Creative Commons
Specifically, Attribution-ShareAlike 3.0 Unported (CC
You may adapt and share Think Digital as you see fit,
but you must acknowledge the original work when
you do so.