Creating your personal brand and communicating work geriatricsKara Gavin
A presentation for the University of Michigan Division of Geriatrics and Palliative Care Medicine/Claude Pepper Center, given Jan. 21, 2021. Includes information about working with institutional communicators, using social media as a researcher, and writing commentary pieces for the general public.
Creating your personal brand and communicating as a health researcherKara Gavin
A presentation given to the University of Michigan NCSP and WIDTH groups in summer 2020, about how early-career healthcare researchers can build their personal brands and leverage institutional communications help to amplify their work.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
1) Kara Gavin works in communications at Michigan Medicine to publicize research findings to news media and the public using various channels including social media.
2) It is important for research institutions to communicate their work to taxpayers, policymakers, and the general public who are interested but may not understand technical scientific concepts.
3) Surveys have shown the public often has different views than scientists on issues like GMOs and vaccines, showing the need for more effective science communication to improve public understanding.
Creating your personal brand and communicating work geriatricsKara Gavin
A presentation for the University of Michigan Division of Geriatrics and Palliative Care Medicine/Claude Pepper Center, given Jan. 21, 2021. Includes information about working with institutional communicators, using social media as a researcher, and writing commentary pieces for the general public.
Creating your personal brand and communicating as a health researcherKara Gavin
A presentation given to the University of Michigan NCSP and WIDTH groups in summer 2020, about how early-career healthcare researchers can build their personal brands and leverage institutional communications help to amplify their work.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
1) Kara Gavin works in communications at Michigan Medicine to publicize research findings to news media and the public using various channels including social media.
2) It is important for research institutions to communicate their work to taxpayers, policymakers, and the general public who are interested but may not understand technical scientific concepts.
3) Surveys have shown the public often has different views than scientists on issues like GMOs and vaccines, showing the need for more effective science communication to improve public understanding.
Talking to the “real world”: Communicating Science to General AudiencesKara Gavin
Kara Gavin is a public relations representative at Michigan Medicine who communicates science to general audiences. She trains researchers on how to effectively communicate their work to non-experts and helps disseminate research findings. Most people have limited scientific literacy and understanding of health topics. Communicating science is important so research reaches those who fund and are impacted by it, and so the non-expert public can understand advances in medicine and science.
Researchers, Reporters and Everything in Between Kara Gavin
This document provides guidance to researchers on communicating their work to the public through various channels. It discusses the role of communication staff in helping researchers extend the reach of their work. Tips are provided on interacting with media, speaking to non-expert audiences, and creating an online presence to establish a personal brand. The goal is to help researchers engage with those who can apply their expertise, while navigating ethical and legal considerations around media interactions.
The document discusses #journchat, a Twitter chat that brings together PR professionals, journalists, and bloggers. It takes place online every Monday night and aims to improve relationships between these groups and explore how social media is influencing their industries. The author promotes the first ever live #journchat event happening in seven North American cities including Pittsburgh. Suggestions are provided for promotion through social media, local media outreach, and post-event coverage. Lessons learned from the event are shared, such as giving more advance notice and having questions provided beforehand.
Alternative Facts, Fake News, Confirmation Bias & the Post-Truth WorldNicoleBranch
This document discusses strategies for teaching critical thinking and information literacy in the post-truth era. It provides an overview of a library workshop for faculty that focused on fake news, alternative facts, and confirmation bias. The workshop explored approaches for enhancing students' critical engagement with information, including using new lesson plans emphasizing critical thinking over mechanics. It also described a workshop for English students that defined terms like fake news and media bias, had students reflect on their own media consumption, and critically analyzed news articles. The goal was to help students become more reflective, critical media consumers and understand the role of quality journalism.
This workshop was offered by Kirsten Thompson and Sally Dalton during Open Access Week 2018 as part of the Leeds University Library programme of events.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Communicating Science via the Web - Tools and Tips for Grad StudentsNaomi Hirsch
This document provides guidance to graduate students on communicating science to broader audiences via the web and social media. It emphasizes the importance of writing clearly for diverse non-expert audiences, using social media effectively to share science passionately, and fostering trust through dialogue and transparency. Specific recommendations include creating a professional website and social media accounts to share research updates and engage networks of scientists, journalists, and the public. Twitter is highlighted as an efficient way to participate in discussions and raise the profile of one's work. Overall, the key message is that communication is essential to science and its impact.
Orientation session to the Knowledge Gateway for Women's Economic Empowermentempower_women
This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
The study analyzed over 1,200 social media posts from six major news organizations on Facebook and Twitter over a one-week period. It found that news organizations posted more frequently on Twitter than Facebook, except for CNN. Facebook posts contained more evergreen, lifestyle, and soft news stories written by staff, while Twitter featured more spot news, disasters, politics, and hard news from wire services and links. Posts on the two platforms also differed in their geographic focus, with Twitter prioritizing more international stories and Facebook having more posts without a clear location. The findings suggest journalists act as gatekeepers by distributing different types of information on each social media site, which could influence audience perceptions.
Social Media can be a powerful tool for reporters. In Social Media 202, Robin J. Phillips introduces ways business reporters have successfully used Social Media tools as an extension of their beats. She discusses how Social Media has become a rule-changer in some news rooms.
This document discusses some of the ethical considerations social workers should take into account regarding social media. It notes that while social media provides benefits like free communication and networking, it also challenges traditional notions of confidentiality and dual relationships. Clinicians need to avoid venting about clients online or sharing confidential details that could identify clients. Social media also makes it difficult to prevent clients and clinicians from finding personal information about each other online. The document questions how ethics may need to evolve as social media becomes more integrated and asks social workers to consider their own social media use and boundaries.
The document defines social media as internet-based tools for sharing and discussing information between people. It discusses popular social media platforms like Facebook and Twitter, explaining how users can connect with others, follow topics of interest, and view trending content. Benefits of social media are also outlined, such as accessing news, engaging with interests and communities, and maintaining friendships.
This document provides instructions for a profile story assignment. Students are asked to write a 650-800 word news story focused on a real, living person who is interesting and newsworthy. Examples of newsworthy subjects include athletes, artists, and people who have overcome adversity or won awards. The person profiled must be willing to be identified and have their story published. Students must pitch their story idea to the instructor in advance and receive approval before profiling someone. The completed story is due on March 6th and must follow standard newswriting practices.
Exposure to Diverse Information on FacebookJuli Whetstone
The document discusses research that contrasts concerns about "echo chambers" and "filter bubbles" on social media, finding that people are exposed to diverse political views through their Facebook friends, with around 25-30% of news content and clicks exposing people to opposing views. However, strong ties are more likely to share similar views, while weak ties expose people to more novel information from different perspectives.
How to use Facebook, Twitter, and LinkedIn to write White PapersAna Thompson
This document provides tips for using social media to promote white papers. It recommends connecting with influencers on Twitter to observe trends and grow an audience. It also suggests sharing photos and asking questions on Facebook, as well as posing open-ended questions and including quotes in active LinkedIn groups. The document advises that white papers should be long enough to help decision makers but between 5-20 pages, and should demonstrate authority, build credibility, and be interesting.
Stanford Workshop: How to Promote Your Career Using Social MediaMichael Gisondi
This document summarizes a workshop on promoting one's career using social media. The workshop agenda covers building an online platform, disseminating research, teaching, and advocacy. It provides tips for building a platform, including maintaining a consistent professional brand, producing relevant content, and using the correct social media platforms. Tips for disseminating research include leveraging altmetrics, blogging every publication, and amplifying the work of others. The workshop emphasizes using one's platform to teach and advocate for important issues.
How to Promote Your Academic Career Using Social MediaMichael Gisondi
Presented at the Western Anesthesia Residents Conference 2021, sponsored by the Department of Anesthesia, Perioperative, and Pain Medicine at Stanford School of Medicine.
Pacific Wave and PRP Update Big News for Big DataLarry Smarr
The Pacific Research Platform (PRP) aims to create a "Big Data freeway system" across research institutions in the western United States and Pacific region by leveraging high-bandwidth optical fiber networks. The PRP connects multiple universities and national laboratories, providing bandwidth up to 100Gbps for data-intensive science applications. Initial testing of the PRP demonstrated disk-to-disk transfer speeds exceeding 5Gbps between many sites. The PRP will be expanded with SDN/SDX capabilities to enable even higher performance for large-scale datasets from fields like astronomy, genomics, and particle physics.
Linking Phenotype Changes to Internal/External Longitudinal Time Series in a ...Larry Smarr
This document summarizes Dr. Larry Smarr's presentation on quantifying physiological data from his own body over the past decade. Some key points:
- Smarr has gathered longitudinal time series data on over 200 biomarkers and microbiome samples to study phenotype changes from his autoimmune disease.
- Sensors have tracked daily metrics like weight, activity levels, and symptoms, revealing oscillations and episodes of inflammation.
- Imaging and biomarker analysis identified the specific location and nature of his Crohn's disease.
- Analysis of his microbiome samples over time uncovered a shift in microbial ecology that correlated with changes in drugs and symptoms.
- Expanding this type of personalized, quantitative approach could transform medicine by deeply characterizing individuals
Talking to the “real world”: Communicating Science to General AudiencesKara Gavin
Kara Gavin is a public relations representative at Michigan Medicine who communicates science to general audiences. She trains researchers on how to effectively communicate their work to non-experts and helps disseminate research findings. Most people have limited scientific literacy and understanding of health topics. Communicating science is important so research reaches those who fund and are impacted by it, and so the non-expert public can understand advances in medicine and science.
Researchers, Reporters and Everything in Between Kara Gavin
This document provides guidance to researchers on communicating their work to the public through various channels. It discusses the role of communication staff in helping researchers extend the reach of their work. Tips are provided on interacting with media, speaking to non-expert audiences, and creating an online presence to establish a personal brand. The goal is to help researchers engage with those who can apply their expertise, while navigating ethical and legal considerations around media interactions.
The document discusses #journchat, a Twitter chat that brings together PR professionals, journalists, and bloggers. It takes place online every Monday night and aims to improve relationships between these groups and explore how social media is influencing their industries. The author promotes the first ever live #journchat event happening in seven North American cities including Pittsburgh. Suggestions are provided for promotion through social media, local media outreach, and post-event coverage. Lessons learned from the event are shared, such as giving more advance notice and having questions provided beforehand.
Alternative Facts, Fake News, Confirmation Bias & the Post-Truth WorldNicoleBranch
This document discusses strategies for teaching critical thinking and information literacy in the post-truth era. It provides an overview of a library workshop for faculty that focused on fake news, alternative facts, and confirmation bias. The workshop explored approaches for enhancing students' critical engagement with information, including using new lesson plans emphasizing critical thinking over mechanics. It also described a workshop for English students that defined terms like fake news and media bias, had students reflect on their own media consumption, and critically analyzed news articles. The goal was to help students become more reflective, critical media consumers and understand the role of quality journalism.
This workshop was offered by Kirsten Thompson and Sally Dalton during Open Access Week 2018 as part of the Leeds University Library programme of events.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Communicating Science via the Web - Tools and Tips for Grad StudentsNaomi Hirsch
This document provides guidance to graduate students on communicating science to broader audiences via the web and social media. It emphasizes the importance of writing clearly for diverse non-expert audiences, using social media effectively to share science passionately, and fostering trust through dialogue and transparency. Specific recommendations include creating a professional website and social media accounts to share research updates and engage networks of scientists, journalists, and the public. Twitter is highlighted as an efficient way to participate in discussions and raise the profile of one's work. Overall, the key message is that communication is essential to science and its impact.
Orientation session to the Knowledge Gateway for Women's Economic Empowermentempower_women
This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
The study analyzed over 1,200 social media posts from six major news organizations on Facebook and Twitter over a one-week period. It found that news organizations posted more frequently on Twitter than Facebook, except for CNN. Facebook posts contained more evergreen, lifestyle, and soft news stories written by staff, while Twitter featured more spot news, disasters, politics, and hard news from wire services and links. Posts on the two platforms also differed in their geographic focus, with Twitter prioritizing more international stories and Facebook having more posts without a clear location. The findings suggest journalists act as gatekeepers by distributing different types of information on each social media site, which could influence audience perceptions.
Social Media can be a powerful tool for reporters. In Social Media 202, Robin J. Phillips introduces ways business reporters have successfully used Social Media tools as an extension of their beats. She discusses how Social Media has become a rule-changer in some news rooms.
This document discusses some of the ethical considerations social workers should take into account regarding social media. It notes that while social media provides benefits like free communication and networking, it also challenges traditional notions of confidentiality and dual relationships. Clinicians need to avoid venting about clients online or sharing confidential details that could identify clients. Social media also makes it difficult to prevent clients and clinicians from finding personal information about each other online. The document questions how ethics may need to evolve as social media becomes more integrated and asks social workers to consider their own social media use and boundaries.
The document defines social media as internet-based tools for sharing and discussing information between people. It discusses popular social media platforms like Facebook and Twitter, explaining how users can connect with others, follow topics of interest, and view trending content. Benefits of social media are also outlined, such as accessing news, engaging with interests and communities, and maintaining friendships.
This document provides instructions for a profile story assignment. Students are asked to write a 650-800 word news story focused on a real, living person who is interesting and newsworthy. Examples of newsworthy subjects include athletes, artists, and people who have overcome adversity or won awards. The person profiled must be willing to be identified and have their story published. Students must pitch their story idea to the instructor in advance and receive approval before profiling someone. The completed story is due on March 6th and must follow standard newswriting practices.
Exposure to Diverse Information on FacebookJuli Whetstone
The document discusses research that contrasts concerns about "echo chambers" and "filter bubbles" on social media, finding that people are exposed to diverse political views through their Facebook friends, with around 25-30% of news content and clicks exposing people to opposing views. However, strong ties are more likely to share similar views, while weak ties expose people to more novel information from different perspectives.
How to use Facebook, Twitter, and LinkedIn to write White PapersAna Thompson
This document provides tips for using social media to promote white papers. It recommends connecting with influencers on Twitter to observe trends and grow an audience. It also suggests sharing photos and asking questions on Facebook, as well as posing open-ended questions and including quotes in active LinkedIn groups. The document advises that white papers should be long enough to help decision makers but between 5-20 pages, and should demonstrate authority, build credibility, and be interesting.
Stanford Workshop: How to Promote Your Career Using Social MediaMichael Gisondi
This document summarizes a workshop on promoting one's career using social media. The workshop agenda covers building an online platform, disseminating research, teaching, and advocacy. It provides tips for building a platform, including maintaining a consistent professional brand, producing relevant content, and using the correct social media platforms. Tips for disseminating research include leveraging altmetrics, blogging every publication, and amplifying the work of others. The workshop emphasizes using one's platform to teach and advocate for important issues.
How to Promote Your Academic Career Using Social MediaMichael Gisondi
Presented at the Western Anesthesia Residents Conference 2021, sponsored by the Department of Anesthesia, Perioperative, and Pain Medicine at Stanford School of Medicine.
Pacific Wave and PRP Update Big News for Big DataLarry Smarr
The Pacific Research Platform (PRP) aims to create a "Big Data freeway system" across research institutions in the western United States and Pacific region by leveraging high-bandwidth optical fiber networks. The PRP connects multiple universities and national laboratories, providing bandwidth up to 100Gbps for data-intensive science applications. Initial testing of the PRP demonstrated disk-to-disk transfer speeds exceeding 5Gbps between many sites. The PRP will be expanded with SDN/SDX capabilities to enable even higher performance for large-scale datasets from fields like astronomy, genomics, and particle physics.
Linking Phenotype Changes to Internal/External Longitudinal Time Series in a ...Larry Smarr
This document summarizes Dr. Larry Smarr's presentation on quantifying physiological data from his own body over the past decade. Some key points:
- Smarr has gathered longitudinal time series data on over 200 biomarkers and microbiome samples to study phenotype changes from his autoimmune disease.
- Sensors have tracked daily metrics like weight, activity levels, and symptoms, revealing oscillations and episodes of inflammation.
- Imaging and biomarker analysis identified the specific location and nature of his Crohn's disease.
- Analysis of his microbiome samples over time uncovered a shift in microbial ecology that correlated with changes in drugs and symptoms.
- Expanding this type of personalized, quantitative approach could transform medicine by deeply characterizing individuals
Machine Learning Opportunities in the Explosion of Personalized Precision Med...Larry Smarr
This document summarizes a presentation given by Dr. Larry Smarr on machine learning opportunities in personalized precision medicine using massive datasets from individuals. Some key points:
- Smarr has tracked over 100 of his own blood biomarkers and microbiome over time, revealing health issues like chronic inflammation.
- Analysis of Smarr's microbiome alongside others revealed major shifts between healthy and disease states that can be classified using machine learning.
- Further analysis of microbial proteins identified which were over or under abundant in disease, helping characterize Smarr's own condition.
- Smarr's microbiome appeared to undergo an abrupt shift between two stable states correlated with a change in symptoms and drug therapy.
Quantifying Your Dynamic Human Body (Including Its Microbiome), Will Move Us ...Larry Smarr
Invited Presentation Microbiology and the Microbiome and the Implications for Human Health Analytic, Life Science & Diagnostic Association (ALDA) 2016 Senior Management Conference
Half Moon Bay, CA
October 3, 2016
Technology-Driven Disruptions in the Near FutureLarry Smarr
This document provides a summary of a lecture by Dr. Larry Smarr on technology-driven disruptions in the near future. Some of the key points discussed include:
- The exponential growth of computing power and how technologies like Google, Facebook, and smartphones have scaled to reach billions of users in just a few years.
- How advances in networking and high-speed optical cables are enabling new discoveries by connecting instruments, computers, and storage on a massive scale.
- Examples of new technologies like remote underwater cameras, genome sequencing, and brain mapping that are generating huge amounts of data and transforming various fields.
- Predictions that artificial intelligence, personalized health monitoring, and space exploration will continue to be disrupted in the coming
Creating your personal brand and communicating work csp studentsKara Gavin
This document provides advice on building a personal brand as an early-career healthcare researcher. It discusses presenting yourself consistently online through updated profiles, monitoring how others find your work, and strategically engaging on social media and other platforms. By sharing research, acknowledging others' work, and contributing timely discussions, researchers can raise the visibility of their expertise, connect with colleagues, and amplify their career impact over time. Resources are provided to help navigate communicating science responsibly and effectively to different audiences.
This document provides guidance for academic medical researchers on engaging with colleagues and the public through social media. It discusses how social media allows both individuals and institutions to directly share information. Researchers are encouraged to use social media to connect with others in their field, share new findings and opinions, and engage with a worldwide audience. Creating an online "personal brand" is important, as is monitoring metrics like altmetrics that track attention to one's research. Journals, funders, and societies increasingly ask researchers to engage in social media outreach. The document provides tips for starting social media use, such as following others and lurking, then gradually increasing engagement through sharing links, writing plain language summaries, and participating in online discussions.
Creating your personal brand and communicating work CSP students.pptxKara Gavin
A slide set presented to summer students in health services research at the University of Michigan Institute for Healthcare Policy and Innovation in July 2022, about the current communications ecosystem and how they can use it to build their personal professional brand.
Information for health care researchers on understanding the information landscape in which they can build their own "brand" through social media and more.
Expanding your horizons: communications for health service research staffKara Gavin
An overview of research-related media relations and social media. Presented to the research staff and trainees of several U-M health services research centers June 2018
Only Connect: Media, social media & beyondKara Gavin
The document provides guidance for communicating science and health information to the public. It discusses the importance of translating technical research for non-expert audiences. Specific tips include using plain language, short sentences, and real-world analogies. The document also addresses engaging with news media, managing expectations about research, and using social media effectively. The overall message is that scientists should make an effort to ensure the public can access and understand their important work.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Thought Leadership on Social Platforms (Beth Kanter)KDMC
The document provides guidance for foundation leaders on developing effective social media practices, including understanding different social media platforms, establishing an authentic leadership presence online, engaging supporters through storytelling, curation, and networking, and developing a social media strategy aligned with organizational goals and audiences. It also offers tips for leaders on crafting an authentic online identity and engaging networks to extend the reach of their work.
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Communicating via media and opinion writingKara Gavin
This document provides information about public relations and opinion writing for medical professionals. It discusses the roles and goals of public relations teams in communicating research and stories from their institutions. Some key points covered include:
1) Tips for interacting with news media, such as preparing with a PR person, using layperson terms, and respecting reporters' independence.
2) Guidance on writing opinion pieces and commentaries, such as identifying a central message and structure, and targeting the right publication based on goals and audience.
3) Examples of recent opinion pieces by other medical professionals and outlets to consider publishing in, along with advice to disseminate pieces strategically once published.
This document outlines a 3-day training on online strategy and political campaigning. Day 1 focuses on getting to know each other and discussing goals and challenges. Day 2 covers basics of political and online communication, including SWOT analysis. Participants are instructed to publish news, link to other articles, and participate in online conversations. Day 3 discusses engagement, the changing role of citizens and journalists, and how politicians can inform, be accountable, consult, and mobilize constituents through social media. The key lessons are to respond to people, add value through personal and positive communication, and listen in order to facilitate various levels of online engagement.
Social media can be useful tools for scientists in three main areas:
1) Networking to maintain and make new contacts, obtain and share information about research and opportunities.
2) Science communication to explain research to colleagues, get feedback, and broaden understanding.
3) Public outreach to increase visibility, educate and inspire, and demonstrate science's relevance. Maintaining an online presence through sites like Twitter, Facebook, and ResearchGate can help with networking, communication and outreach.
Twitter as a Research Megaphone - How can academics build a Twitter following and use it to promote research to journalists and policymakers - Connecticut Scholars Strategy Network Chapter @ct_ ssn - June 24, 2021
This document provides guidance on effective science communication. It emphasizes the importance of understanding your audience and tailoring your message to be relevant, accessible, and compelling to non-experts. The document also offers tips on using different communication tools and formats like multimedia, social media, and storytelling to engage audiences and advance both your research and its broader implications.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Enhancing your research impact through social mediaNicola Osborne
Nicola Osborne provided an introduction to using social media to enhance research impact. She discussed various social media platforms like blogs, Twitter, YouTube and their benefits for networking, disseminating work, and engaging audiences. Osborne emphasized the importance of considering your goals and audiences when developing content. She also cautioned against sharing sensitive or inappropriate content and provided tips for evaluating the success of social media engagement.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Communicating Conflict of Interest 2024.pptxKara Gavin
Guide for communicators at the University of Michigan about why, when and how they should mention individual and institutional conflicts of interest related to anything they're communicating about
175 years of U-M Medical "Firsts" Michigan Medicine HistoryKara Gavin
An overview of the history of the U-M Medical School and health system, now called Michigan Medicine, with a focus on people, buildings and clinical/scientific achievements that were "firsts" in the nation or state, or for U-M.
Preparted for the History Club of the Ann Arbor City Club in October 2023.
This document provides tips and information for using LinkedIn as a researcher. It discusses that LinkedIn has over 930 million users worldwide and focuses on professional networking. The document outlines how to set up a LinkedIn profile, including adding a descriptive headline, filling out your experience and education, including skills/interests, and posting regularly about your work and accomplishments. It also provides best practices for privacy settings and engaging professionally on the platform.
LinkedIn for researchers: More than just a CV!Kara Gavin
A presentation given to members and staff of the University of Michigan Eisenberg Family Depression Center and Dept. of Psychiatry about using LinkedIn as professionals and researchers.
A video recording of this session, which also includes 30 minutes of demonstration of LinkedIn features, is available on request.
A guide for STEM graduate students in the RELATE program at the University of Michigan about communicating directly with the general public and working with institutional communicators and reporters
Communicating for a Research InstitutionKara Gavin
Introduction to why universities and other research institutions employ science/medical communicators, and what their role is and how they can coordinate among communicators from different areas of the same institution or across institutions. Also includes slides on public understanding of science.
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Kara Gavin
A look at the news media and medical publishing realms in the time of COVID-19, with information and resources for finding and evaluating information.
Presented 2/12/21 to the Metropolitan Detroit Medical Library Group
Presentation about creating opinion and explainer pieces for The Conversation and other sites, originally developed for a class at the University of Michigan School of Public Health
A primer on creating visual abstract to summarize research papers and other research products. Co-presented with a graphic designer (Emily Smith) at the U-M Institute for Healthcare Policy and Innovation
Talking to the "real world": Communicating Science to General AudiencesKara Gavin
The document discusses the role of communications staff in helping scientists share their research findings with non-expert audiences, noting the general public has low science literacy, distrust of some scientific topics, and gets most science information from entertainment media rather than scientists directly. It provides tips for scientists on how to effectively communicate with the public by using plain language, focusing on relevance, explaining technical terms, and employing good design principles to improve understanding.
Writing for The Conversation & Beyond - opinion, commentary & explainers for ...Kara Gavin
Presented to faculty and trainees of the University of Michigan Institute for Healthcare Policy and Innovation, August 2018
Adapted from a presentation developed with Elyse Aurbach and Brian Zikmund-Fisher
Tips for academics (especially at the University of Michigan's Michigan Medicine academic medical center) about immediate response steps if they are contacted by a reporter
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
1. Only Connect:
Reaching new audiences
via publicity &
social media
Kara Gavin, M.S.
Research & Policy Media Relations Manager
U-M Institute for Healthcare Policy and Innovation
@karag
#ARM16 #AHgenderIG
2. With apologies to E.M. Forster
“Only connect! That was the whole of
her sermon. Only connect the prose and
the passion, and both will be exalted,
and human love will be seen at its
height. Live in fragments no longer.”
- E.M. Forster, Howard’s End
3. Why Connect?
• Because your work should reach people who care
• Because your expertise can have impact
• Because taxpayers & policymakers who fund
research need to know what they’re paying for
• Because most Americans (incl. reporters & policy-
makers) need science/medicine translated for them
• Because it’s easier than ever
4. Connecting via
the media
• Press release on your research
(with the help of your institution’s PR staff)
• Expert opinion on topic in your specialty
• Commenting on research by others or
on a societal/policy issue
• In-depth stories on a weighty topic
• Crisis/problem situations
5. Tips for media
interactions (& more)
• Prepare with PR person
• Use layperson’s terms
• avoid jargon, speak colloquially
• If there’s a press release, use it
• Respect deadlines
• Understand the news outlet
• Respect their independence
6. Use the time AHEAD
of publication
The “Scout’s honor” embargo
system for research news
• Reporter agrees not to publish or
broadcast results until a set date/time
• Increases the newsworthiness
of research news
• Gives reporters time to prepare
stories on complex issues
7. A new era of
communication
• Traditional news media’s
gatekeeper role is eroding
• Big institutions =
trustworthy news sources
• Everyone’s a publisher
8. Who needs
reporters anyway?
• Social media & search
deliver info directly
• Institutions & individuals can
create & share directly
• Visuals are vital
• Fast response to controversy
9. Using social media as an
academic professional
• Connect with others in your field & beyond
• Share new findings, publications, news items,
observations, opinions, timely links to past literature
• Retain professional tone while engaging
• Get the most out of conferences & events
• Attract potential faculty/trainees
10. Your essentials
• A robust, updated professional
profile on the web
• Know your PR person & when
you should contact her/him
• Basic LinkedIn profile
• Google yourself/set up alert
11. Take it to the next level
• Claim Twitter handle, add bio & link
• Share links & posts on LinkedIn
and Doximity (for MD/DO)
• Tell your PR person about
upcoming papers & timely expertise
• Write a web blurb on each
paper you publish & talk you give
12. Find your IG peers
on Twitter!
@ArmyWomen_USCSW Nikki R. Wooten, Ph.D., LISW-CP
@JenniferEMoore_ Jennifer E. Moore, Ph.D., R.N. (Chair)
@ewinstonpatton Elizabeth W. Patton, M.D., M.Phil. M.Sc.
@poojakmehta Pooja K. Mehta, M.D. M.S.
@dallensworthdav Don Allensworth-Davies, Ph.D., M.Sc.
IG Chairs Emeritae:
@bbmup1 Bevanne A. Bean-Mayberry, M.D., M.H.S.
@ChloeBirdPhD Chloe E. Bird, Ph.D.
@a_salganicoff Alina Salganicoff, Ph.D.
13. Choose your level:
Laying low
• Start by “lurking” – follow individuals, institutions,
organizations, news media
• Monitor Twitter traffic at conferences via hashtags
• Subscribe to lists of Twitter users compiled by
others in your field
• Join LinkedIn groups for professional societies
14. Choose your level:
Engaging more fully
• Share links to your own work & work of others
• Post slide sets on your site or SlideShare
• Take part in tweet chats, Reddit AMAs, online
campaigns, virtual journal clubs, etc.
• Volunteer to speak at local Nerd Nite or TEDx event
• On your personal social media, educate
friends/relatives by sharing news/observations
15. What could happen?
• Connect with others
• Spread knowledge
• Amplify your work’s impact
• Keep up with new ideas &
opportunities
• Lend your voice to dialogue
• Get more out of your time
16. Be careful of…
• Connecting with patients on
social platforms
• Being too political/personal –
but DO cite published research
• Engaging in debates/advocacy
without knowing the mechanics
of the platform you’re on
17. I challenge you…
• Speak their language
• Don’t just hope
someone else will do it!
• See it as part of your
career
• Only connect.
18. Resources
• NIH Checklist for Communicating Science and Health
Research to the Public: http://umhealth.me/NIHChecklist
• AAAS Center for Public Engagement with Science:
http://www.aaas.org/pes
• Health News Review: Toolkit for communicating about
health research: http://www.healthnewsreview.org/toolkit/
• Joyce Lee, M.D.’s Slideshares on social media:
http://www.slideshare.net/joyclee/presentations