SlideShare a Scribd company logo
business tips for smart people
Using Social Media
to promote White
Papers
www.KLARITI.com
Hi, I’m Ivan
www.Klariti.com
Using Social Media
to write & promote
White Papers
Identify trends
Connect with influencers
White Papers
=
$ $ $
Who reads them?
experts (not technical)
Decision makers
Tech Journalists
Time poor
3 ways social media can help you write
white papers
twitter
connect with influencers
observer trends
grow ears
Facebook
Share photos
Ask questions
Create discussions
LinkedIn
open-ended questions
Active groups
include quotes
Quora
Connect with experts
Answer questions
Share white paper
White paper goals
Be interesting
Demonstrate authority
Build credibility
Length of white papers
Enough to make decision
5-20 pages
Review competitors
Takeaways
1. Grow Ears
2. Use different channels
3. Ask questions
4. Make it remarkable
5. Write in waves
6. Give credit
7. Promote, promote
Please
Tweet, Like, or Subscribe!
More at www.Klariti.com

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How to use Facebook, Twitter, and LinkedIn to write White Papers