This document summarizes a workshop on promoting one's career using social media. The workshop agenda covers building an online platform, disseminating research, teaching, and advocacy. It provides tips for building a platform, including maintaining a consistent professional brand, producing relevant content, and using the correct social media platforms. Tips for disseminating research include leveraging altmetrics, blogging every publication, and amplifying the work of others. The workshop emphasizes using one's platform to teach and advocate for important issues.

1. Workshop:
How to Promote Your Career
Using Social Media
Michael A. Gisondi, MD
Stanford Department of Emergency Medicine
Stanford OFDD – February 8, 2021

3. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be an Advocate

4. Disclosure
Editorial Board
International
Clinician
Educators
Blog

5. Disclosure
Podcast
Co-Host
Academic
Life in
Emergency
Medicine

6. Crowdsource
#MedTwitter

7. “From Twitter to Tenure”
Michelle Lin, MD (‘98) - May 2014

8. Stanford
Intro Sems

12. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Physician Advocate

13. National Reputation = Promotion

14. National Reputation = Platform

15. Success =
Compelling
Product
+
Meaningful
Platform

16. Promotion =
Compelling
Scholarship
+
Dissemination of
Expertise
Success =
Compelling
Product
+
Meaningful
Platform
Platform Matters

22. 3 Tips: to Build Your Platform
Consistent
Professional
Brand
Produce
Relevant
Content
Correct
Social Media
Platform

23. “
”
“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos, founder of Amazon

24. Product
.65¢
Brand
$2.65
The power of strong BRANDS

25. Tip 1:
Consistent
Professional
Brand
“My research improves
patient care by
developing the most
effective ways to train
physicians.”

29. Stay on Brand

30. Digital Brand
Confession
I Broke My
Brand Rules in
2020

31. NEVER:
Post About
Patients
Digital Brand Pitfall

32. Tip 2:
Select the
Correct Social
Media Platform

33. These are simply tools.
Choose the right tool for the job.

36. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.

37. http://www.momthisishowtwitterworks.com/

38. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.
5. Compose your first tweet. #myfirsttweet
6. Follow 10 other medical professionals.
7. Post clinical pearls and your thoughts on research publications.
8. Never post about a patient.

39. @StanfordMedOFDD
@StanfordMed
@StanfordChild
@Stanford
@MikeGisondi
@StanfordEMED

40. Tips for ‘Who to Follow’

41. Tip 3:
Contribute
Content

42. Now that information is ubiquitous, simple
information exchange has relatively low value.
In its place, shared wisdom,
and the opportunity to engage in
problem-solving in practice-relevant ways.
Graham McMahon, MD – CEO and President, ACCME, 2016

44. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

45. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

47. Contribute Content: Three Golden Rules
Daily
Posts
Curate
Content
Give
Take

49. #HMIChat and #MedEdChat

50. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Physician Advocate

51. Out with The Old

52. Medical Teacher Impact Factor: 2.6

53. In with The New

59. 3 Tips: to Disseminate Your Research
Leverage
Altmetrics
Blog
Every
Publication
Amplify
Others

60. Tip 1:
Leverage
Altmetrics

61. Article Level Metrics = Altmetrics
Altmetric score =
Volume of Mentions (Twitter, Blogs)
+
Sources (Digital vs. Mainstream Media)
+
Frequency of Posts by Author (Curation)

62. Credit: Wiley

63. h-index
J.E. Hirsch (2005), Proceedings of the NAS.

64. h-index vs. m value
Example: h-index = 10
10 publications
Cited 10 times
20 in 20 years = successful
40 in 20 years = outstanding
60 in 20 years = exceptional
m value
h-index / years since 1st paper

67. Tip 2:
Blog
Every
Publication

68. Blog Every Publication

70. How to Write a
Blog Post in
10 Easy Steps
1. Interesting Topic
2. Audience
3. Outline
4. Main Idea, “The Lead”
5. Body of Post:
6. Magnetic Title
7. Compelling Subheading
8. Graphics
9. Hyperlinks
10.Call to Action
Michael A. Gisondi, MD
Stanford University

71. Main Idea
Background &
Evidence
Other
Information
Credit: ALiEM.com

72. Further
Reading

73. Tip 3:
Amplify
Others
PEARL: Retweet! (Don’t just like)

75. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Physician Advocate

76. Who is your audience?
What is their likely social
media platform?

77. Where are your learners?

81. ‘Skinfluencer’ vs. Dermatologist
Who to trust?

82. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Physician Advocate

84. Use Your Platform!

85. Suggested Reading
Chan TM et al. Social Media and the 21st-Century Scholar: How You Can Harness Social Media to Amplify Your
Career. J Am Coll Radiol. 2018 Jan;15(1 Pt B):142-148. doi: 10.1016/j.jacr.2017.09.025. Epub 2017 Nov 15. PMID:
29154102.
Husain A, Repanshek Z, Singh M, et al. Consensus Guidelines for Digital Scholarship in Academic Promotion. West J
Emerg Med. 2020;21(4):883-891. Published 2020 Jul 8. doi:10.5811/westjem.2020.4.46441
O'Glasser AY, Jaffe RC, Brooks M. To Tweet or Not to Tweet, That Is the Question. Semin Nephrol. 2020 May;40(3):249-
263. doi: 10.1016/j.semnephrol.2020.04.003. PMID: 32560773.
Cabrera D et al. More Than Likes and Tweets: Creating Social Media Portfolios for Academic Promotion and Tenure.
J Grad Med Educ. 2017 Aug;9(4):421-425. doi: 10.4300/JGME-D-17-00171.1. PMID: 28824752; PMCID:
PMC5559234.
Acquaviva KD et al. Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic
Accomplishment for the Health Professions. J Med Internet Res. 2020 Dec 2;22(12):e25070. doi: 10.2196/25070.
Erratum in: J Med Internet Res. 2020 Dec 14;22(12):e26225. PMID: 33263554; PMCID: PMC7744266.
Dong JK, Saunders C, Wachira BW, Thoma B, Chan TM. Social media and the modern scientist: a research primer for
low- and middle-income countries. Afr J Emerg Med. 2020;10(Suppl 2):S120-S124. doi:
10.1016/j.afjem.2020.04.005. Epub 2020 May 25. PMID: 33304794; PMCID: PMC7718451.

86. Feedback or Questions?
mgisondi@stanford.edu