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VHSMPR Keynote

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Geoff Livingston
Geoff Livingston

Geoff Livingston's keynote presentation given to the VHSMPR on September 18 focused on social media, H1N1, and public health 2.0.

1 of 20
Social Media and Public Health Presented by CRT/tanaka September 18, 2009
Qualifying Briefly
How Ideas Are Spread Image: I love the idea by apesara http://www.flickr.com/photos/apesara/2499666202/
whatcanbe: Social Media Can Foster Better Public Health Image by HVNLY: http://www.flickr.com/photos/hvnlydlite/276886166/
A Public Health Crisis: H1N1 Image via Huffington Post
Chatter
Examples of Chatter
Examples of Chatter ,[object Object],[object Object],[object Object],[object Object]
Factual Response Combats Echo Chamber Chatter
H1N1 Vaccination Conversation
Public Health 2.0: Great Hope Is Prevention
On a Local Level, Social Community Gets Even Tighter
Great Barriers To Adoption Image takomabibelot: http://www.flickr.com/photos/takomabibelot/2891410941/
Cultural Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Silo by Eirik Krief
Grasping the Moving Media Environment
Social Media = Communities of People
Seven Community Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Table Has Turned
Principles to Migrate Towards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object]

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VHSMPR Keynote

Editor's Notes

  1. Where did we go looking for info? Trade and consumer/daily news Secondary research from travel industries, tourism boards, etc. Air NZ documents and Web sites Conducted lifestyle/lifestage research into macrotrends, emotional drivers and behavioral markers of Boomers, GLBT and other key audiences Several travel agents in LA (including some who wouldn’t talk!) Iconoculture Travel Analyst Kate Muhl Debbie Iannaci, Amadeus North America Jose Lima, head of City of Bal Harbour, Fla. Tourism (formerly head of gay tourism programs for Miami CVB), Tom Roth, president of Community Marketing Inc. (a gay and lesbian travel specialty marketing firm that does the annual LGBT Travel Survey) Tim Brown, member of New Zealand national football team (the All Whites) and midfielder for Wellington Phoenix FC in the A-League (former CRT/t employee)
  2. Capes and quals. Live Earth CT Health Foundation Ford Network Solutions United Way ChildFund International Environmental Defense Fund Consumer Electronics Association Goodwill SeaWorld Save Darfur Philanthropy 2.0 Project Charles Schwab
  3. Discussion of Word of Mouth
  4. Crisis comms principles. Fighting hearsay, backlash in situations. Dr. Joe Bresee of the CDC Influenza Division
  5. Discussion H1N1, how orgs are using it for prevention, & immunization in general
  6. Local and physical meetups Cali and Colorado efforts
  7. Think Liquid! Social media properties change over time AOL Friendster MySpace Blogs Current hot “shiny” properties Twitter Facebook iPhone applications Properties here to stay: YouTube Facebook LinkedIn Twitter?