The document discusses #journchat, a Twitter chat that brings together PR professionals, journalists, and bloggers. It takes place online every Monday night and aims to improve relationships between these groups and explore how social media is influencing their industries. The author promotes the first ever live #journchat event happening in seven North American cities including Pittsburgh. Suggestions are provided for promotion through social media, local media outreach, and post-event coverage. Lessons learned from the event are shared, such as giving more advance notice and having questions provided beforehand.