Introduction to why universities and other research institutions employ science/medical communicators, and what their role is and how they can coordinate among communicators from different areas of the same institution or across institutions. Also includes slides on public understanding of science.
How do radiologists use social media? This lecture gives a better insight about both the advantages and downsides of using social media as a medical professional.
CPL Workshop-Fall 14: Plain Language: A Tool to Promote Health Literacy (Kare...Center for Plain Language
Center for Plain Language Workshop
Fall 2014
Plain Language: A Tool to Promote Health Literacy
Karen Baker
http://www.healthwise.org
Overview
In this interactive workshop, you will learn the many ways that plain language can help people understand health information and engage with the health care system. Understand who struggles with health literacy and why. (It can happen to any of us.) Learn how to use plain language techniques to promote understanding.
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
This is a presentation that was given at the 96th Annual Conference of the Ohio Academy of Nutrition and Dietetics conference on May 18, 2017. During the session we discussed the rise of digital health and its impact and role in health and healthcare delivery. Innovative software, hardware, and communication solutions were described and use cases discussed. Innovative programs and services being provided by dietitians in our region and around the world were highlighted.
How do radiologists use social media? This lecture gives a better insight about both the advantages and downsides of using social media as a medical professional.
CPL Workshop-Fall 14: Plain Language: A Tool to Promote Health Literacy (Kare...Center for Plain Language
Center for Plain Language Workshop
Fall 2014
Plain Language: A Tool to Promote Health Literacy
Karen Baker
http://www.healthwise.org
Overview
In this interactive workshop, you will learn the many ways that plain language can help people understand health information and engage with the health care system. Understand who struggles with health literacy and why. (It can happen to any of us.) Learn how to use plain language techniques to promote understanding.
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
This is a presentation that was given at the 96th Annual Conference of the Ohio Academy of Nutrition and Dietetics conference on May 18, 2017. During the session we discussed the rise of digital health and its impact and role in health and healthcare delivery. Innovative software, hardware, and communication solutions were described and use cases discussed. Innovative programs and services being provided by dietitians in our region and around the world were highlighted.
Risks versus Benefits: Using Social Media SafelyMatthew Katz
Practical guidelines for doctors and other clinicians using social media. I outline a framework for the increasing risks and benefits that come with more involvement in social media. Presented at the American Society of Clinical Oncology June 2, 2018 in Chicago, IL.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
iHT² Health IT Summit Denver 2013 - C.T. Lin, CMIO, University of Colorado Health "Patient Centered Information Technology"
Be able to define and describe:
∙ Patient centered information technology
∙ Risks and benefits of communication between patients and providers online
∙ Risks and benefits of online release of test results and disease management
∙ Impact of social media on patient online behavior
ROLE OF LIBRARIAN IN HEALTH CARE INSTITUTIONSAnaivko
Librarians in health care institutions get an increasing role in searching adequate literature. New technologies and open access to medical databases offer new ways in providing medical literature. In addition clinicians have more possibilities to get scientific information. The aim of this research is to assess the role of information specialists in supporting Evidence Based Health Care as a part of activities of Continuing Medical Education (CME). The research is based on 91 clinicians’ requests to the information specialist for searching databases concerning patients’ care during October 2006. They could not reach adequate literature by themselves for different reasons. Using only Google for their search was not enough.
By searching Evidenced Based Medicine (EBM) sources, the information specialist solved 85% of the requests. Searching for literature failed in 15 % only, caused by copyright of publisher and denied access to the data source. EBM has an increasing influence on information specialists’ work and includes only the best evidence from recent clinical practices.
Experience and skills of information specialist in the retrieval process supporting EBM avoids accumulation of unnecessary literature, makes searching databases short, valuable, time -efficient and useful to the maximal extent.
HXR 2016: To Heal and to Cure: Digital Health ExperiencesHxRefactored
Dr. Bruce Bloom is the President and Chief Science Officer of Cures Within Reach. His journey to this position started in February 2002, when he became the Executive Director of Goldman Philanthropic Partnerships, a 501(c)(3) private operating foundation. In 2005, when Goldman Partnerships created the public charity Partnership for Cures to carry on the Goldman mission, Dr. Bloom became President and Chief Science Officer. In October 2012, Partnership for Cures changed its name to Cures Within Reach to better reflect the focus of its mission: repurposing drugs and other treatments to drive more treatments to more patients more quickly.
Dr. Bloom directs the operation of this public charity dedicated to improving patient quality and length of life by facilitating pilot clinical trials testing repurposed treatments designed to be immediately incorporated into clinical use.
Cures Within Reach’s newest venture is CureAccelerator™, the only global online repurposing research collaboration platform designed to bring together funders, clinicians, researchers, industry and lay stakeholders to create and conduct pilot clinical trials that drive more repurposed treatments to more patients more quickly.
Adil E. Shamoo MedicReS World Congress 2015MedicReS
Prevention and Containing Misconduct in Research in the Age of Big Data Presentation to MedicReS 5th World Congress on Good Medical Research October 19-25, 2015, New York by Adil E. Shamoo, PhD., CIP
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Risks versus Benefits: Using Social Media SafelyMatthew Katz
Practical guidelines for doctors and other clinicians using social media. I outline a framework for the increasing risks and benefits that come with more involvement in social media. Presented at the American Society of Clinical Oncology June 2, 2018 in Chicago, IL.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
iHT² Health IT Summit Denver 2013 - C.T. Lin, CMIO, University of Colorado Health "Patient Centered Information Technology"
Be able to define and describe:
∙ Patient centered information technology
∙ Risks and benefits of communication between patients and providers online
∙ Risks and benefits of online release of test results and disease management
∙ Impact of social media on patient online behavior
ROLE OF LIBRARIAN IN HEALTH CARE INSTITUTIONSAnaivko
Librarians in health care institutions get an increasing role in searching adequate literature. New technologies and open access to medical databases offer new ways in providing medical literature. In addition clinicians have more possibilities to get scientific information. The aim of this research is to assess the role of information specialists in supporting Evidence Based Health Care as a part of activities of Continuing Medical Education (CME). The research is based on 91 clinicians’ requests to the information specialist for searching databases concerning patients’ care during October 2006. They could not reach adequate literature by themselves for different reasons. Using only Google for their search was not enough.
By searching Evidenced Based Medicine (EBM) sources, the information specialist solved 85% of the requests. Searching for literature failed in 15 % only, caused by copyright of publisher and denied access to the data source. EBM has an increasing influence on information specialists’ work and includes only the best evidence from recent clinical practices.
Experience and skills of information specialist in the retrieval process supporting EBM avoids accumulation of unnecessary literature, makes searching databases short, valuable, time -efficient and useful to the maximal extent.
HXR 2016: To Heal and to Cure: Digital Health ExperiencesHxRefactored
Dr. Bruce Bloom is the President and Chief Science Officer of Cures Within Reach. His journey to this position started in February 2002, when he became the Executive Director of Goldman Philanthropic Partnerships, a 501(c)(3) private operating foundation. In 2005, when Goldman Partnerships created the public charity Partnership for Cures to carry on the Goldman mission, Dr. Bloom became President and Chief Science Officer. In October 2012, Partnership for Cures changed its name to Cures Within Reach to better reflect the focus of its mission: repurposing drugs and other treatments to drive more treatments to more patients more quickly.
Dr. Bloom directs the operation of this public charity dedicated to improving patient quality and length of life by facilitating pilot clinical trials testing repurposed treatments designed to be immediately incorporated into clinical use.
Cures Within Reach’s newest venture is CureAccelerator™, the only global online repurposing research collaboration platform designed to bring together funders, clinicians, researchers, industry and lay stakeholders to create and conduct pilot clinical trials that drive more repurposed treatments to more patients more quickly.
Adil E. Shamoo MedicReS World Congress 2015MedicReS
Prevention and Containing Misconduct in Research in the Age of Big Data Presentation to MedicReS 5th World Congress on Good Medical Research October 19-25, 2015, New York by Adil E. Shamoo, PhD., CIP
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
A guide for STEM graduate students in the RELATE program at the University of Michigan about communicating directly with the general public and working with institutional communicators and reporters
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
Communicating via media and opinion writingKara Gavin
A presentation given to University of Michigan medical students in early March 2023, covering how to connect with the news media and writing opinion pieces for academic and mass media outlets.
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Kara Gavin
A look at the news media and medical publishing realms in the time of COVID-19, with information and resources for finding and evaluating information.
Presented 2/12/21 to the Metropolitan Detroit Medical Library Group
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
Only Connect: Media, social media & beyondKara Gavin
A presentation combining elements of general lay-language communication, media relations, institutional outreach and social media for academic researchers & clinicians. Originally presented to University of Michigan Dept. of Psychiatry faculty/postdocs May 2017
Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
Leveraging Science Communication and Social Media to Build Your Brand and Ele...Sean Ekins
Slides from AAPS Careers session by Maren Katherina Preis, Kyle Bagin, Sean Ekins
Provides some clear steps on how you could use social media to help your career.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
This presentation was delivered as part of a seminar to the Child Health Evaluative Sciences (CHES) Research Group, based at The Hospital for Sick Children (SickKids) in Toronto, ON, Canada. The presentation focused on the importance and some of the practicalities of involving young people in research.
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Communicating Conflict of Interest 2024.pptxKara Gavin
Guide for communicators at the University of Michigan about why, when and how they should mention individual and institutional conflicts of interest related to anything they're communicating about
175 years of U-M Medical "Firsts" Michigan Medicine HistoryKara Gavin
An overview of the history of the U-M Medical School and health system, now called Michigan Medicine, with a focus on people, buildings and clinical/scientific achievements that were "firsts" in the nation or state, or for U-M.
Preparted for the History Club of the Ann Arbor City Club in October 2023.
LinkedIn for researchers: More than just a CV!Kara Gavin
A presentation given to members and staff of the University of Michigan Eisenberg Family Depression Center and Dept. of Psychiatry about using LinkedIn as professionals and researchers.
A video recording of this session, which also includes 30 minutes of demonstration of LinkedIn features, is available on request.
Information for health care researchers on understanding the information landscape in which they can build their own "brand" through social media and more.
Creating your personal brand and communicating work CSP students.pptxKara Gavin
A slide set presented to summer students in health services research at the University of Michigan Institute for Healthcare Policy and Innovation in July 2022, about the current communications ecosystem and how they can use it to build their personal professional brand.
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A presentation for the University of Michigan Division of Geriatrics and Palliative Care Medicine/Claude Pepper Center, given Jan. 21, 2021. Includes information about working with institutional communicators, using social media as a researcher, and writing commentary pieces for the general public.
Presentation about creating opinion and explainer pieces for The Conversation and other sites, originally developed for a class at the University of Michigan School of Public Health
Creating your personal brand and communicating as a health researcherKara Gavin
A presentation given to the University of Michigan NCSP and WIDTH groups in summer 2020, about how early-career healthcare researchers can build their personal brands and leverage institutional communications help to amplify their work.
A primer on creating visual abstract to summarize research papers and other research products. Co-presented with a graphic designer (Emily Smith) at the U-M Institute for Healthcare Policy and Innovation
Writing for The Conversation & Beyond - opinion, commentary & explainers for ...Kara Gavin
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June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
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- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
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The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
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Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
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Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
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Communicating for a Research Institution
1. Communicating for a
Research Institution
Kara Gavin, M.S.
Lead Public Relations Representative,
Michigan Medicine
Dept. of Communication & IHPI
2. Who am I?
• Member of Michigan Medicine Dept. of Communication
and the communication team at IHPI
• Trained in biology, science writing & journalism
• Cover health care research, mental health, primary care
• 20+ years’ experience publicizing research
3. • Find & tell stories
• Handle news media inquiries
• Push stories out any way I can
• Help researchers understand &
use communication channels
What do I do?
4. Why does U-M have staff like me?
• our institution’s work should reach people who care
• our people’s expertise can have impact
• taxpayers & policymakers who fund research
need to know what they’re paying for
• most people need science/medicine translated
• it’s easier than ever
Because…
5. Members of
the U-M
research &
medical
community
• Papers
• Talks/posters
• Tweets/posts
• Commentaries
Comm
Staff
• U-M/Michigan Med.
• School/college
• Center/institute/dept.
The
world
• Reporters
• Policymakers
• Advocates
• Clinicians & Patients
• Funders/Donors
• Professional societies
• Industry
• General public
The U-M
communications
ecosystem
7. 1.8%
98.2%
STEM ~ 5.7M Everyone else ~310M
STEM workforce vs. US population
http://www.nsf.gov/statistics/2016/nsb20161/#/report/chapter-3/u-s-s-e-workforce-
definition-size-and-growth
8. What do they know?
•71%: mental illness is a medical condition
that affects the brain
•69%: a genetic code in cells helps determine who we are
•53%: childhood vaccines are safe & effective
•31%: life evolved through natural selection
AP poll published April 2014;
1,012 adults rated themselves extremely confident or very confident in a
scientific concept
9. What do they think about science?
Pew Research Center’s US survey 2019 (left) and International
Science Survey 2019–2020 (right)
10. Are genetically modified foods safe to eat?
Scientists: 88% Public: 37%
Should childhood vaccines be required?
Scientists: 86% Public: 68%
Is research involving animals OK?
Scientists: 89% Public: 47%
Did humans “evolve”?
Scientists: 98% Public: 65%
The survey of the general public was conducted using a probability-based sample of the adult population by landline and
cellular telephone Aug. 15-25, 2014, with a representative sample of 2,002 adults nationwide.
http://www.pewinternet.org/2015/01/29/public-and-scientists-views-on-science-and-society/
Public views vs. scientists’ views
11. Where they’re getting science info
Pew Research Center – Sept. 2017
http://www.journalism.org/2017/09/20/science-news-and-information-today/
81% watch
science-related
entertainment
media
12. Institutions as a direct source
• Traditional news media’s
gatekeeper role is eroding
with its business model
• Big institutions can be
trustworthy news sources
• Everyone is a publisher
13.
14. 14
michiganhealthlab.org
michiganhealthblog.org
The rise of institutional
“brand journalism”
• Our own “news organization”
• Sharing cutting-edge research news &
clinical stories/advice daily
• Aimed at professionals & public
• Jump on timely news topics quickly
• Shared on web, social media and email
• Optimized for search engine visibility
• 8.5M total views in FY21 (July 2020-June 2021)
15. Coordinating among communicators
Every entity wants to:
• Communicate to its stakeholders
• Have its role recognized
• Put its experts or leaders forward
• Attract new followers/subscribers
(and donors!)
16. Communicators from across an institution
(& collaborating institutions) should:
• Proactively reach out to one another
• Have rules of thumb about division of labor
• Agree on key messages, timing & tactics
• Keep one another informed
• Consider sensitivities/limitations
17. Preprints & “science by press release”
Do
research
Compile
results
Give talks
or posters
Write
papers
Get peer-
reviewed
Make
changes
Get
published
Maybe
publicity
Traditional medical & scientific process
Do
research
Compile
results
Write a
preprint
Post to
server
Get peer-
reviewed
Make
changes
Get
published
Seek
publicity
Accelerated/altered path (especially since COVID-19)
Journalists or
social media users
Press release
but little data
“Raw” version
online
Occasional
publicity
18. Use the time AHEAD of publication
The “Scout’s honor” embargo
system for research news
• Institution/journal reaches
out to reporters a few days ahead
• Reporter agrees not to publish or
broadcast results until a set date/time
• Used by all major journals &
scientific/medical societies
19. What makes a reporter tick?
• Most serve a general audience
• Little scientific knowledge
• Need to know implications for ordinary people
• Most are on tight deadlines
• Most have little space/time to tell the story
• ALL value their independence
• Source won’t see their questions or story ahead of time
20. Prepping experts for media interactions
• Three key points
• Have supporting statistics & context ready
• Use layperson’s terms & conversational tone
• Respect deadlines
• Understand the news outlet
• Assess reporter’s level of understanding
• Respect their independence
21. More resources
Resources for communicating with press & public
https://www.slideshare.net/KaraGavin
AAAS Communication Toolkit
https://www.aaas.org/resources/communication-toolkit
NIH Checklist for Communicating Science & Health to the Public:
http://michmed.org/EzD1O
Logos, photos, templates:
U-M: http://vpcomm.umich.edu/brand/home
Michigan Medicine: http://www.med.umich.edu/branding/
22.
23. You can communicate directly!
• Your own tweets, LinkedIn posts, website
• Grant applications
• IRB-reviewed materials
• Journals and major meetings
• Reaching scientists in other disciplines
• Talking to donors, legislators
• Public events:
Nerd Nite, Science Café, Science by the Pint, TED
24. • What are they looking for?
• What do they know about the topic?
• Why should they care?
• Will they understand your jargon,
acronyms, abbreviations?
Who’s Your Audience?
27. Make it clear who does what:
• A frog was swallowed.
• Fred swallowed a frog.
Avoids awkwardness:
• Eye examinations and vision tests are covered in the plan.
• This plan covers eye exams and vision tests.
Saves time:
• The application must be completed by the applicant and
received by the financial office by June 1st. (17 words)
• We must receive your application
by June 1st. (8 words)
28. Don’t be afraid of pronouns!
•Pull readers into a document and
make it relevant to them
•Reader needs to do less “translation”
•Humanizes scientists
•Let you eliminate a lot of words
•Your team = “we”
•The reader = “you”
•Define who’s who
29. Jargon
(Words that are not in the common vocabulary, or words that people
in a certain field use in a different way from how others use them)
31. Avoid:
•Undefined abbreviations & acronyms
• Spell them out, give the acronym, and use it
•Multiple terms for the same thing
• Brain tumor, brain cancer
and brain neoplasm
•Strings of nouns
•“Surface water quality protection procedures”
…and by using illustrations & glossaries
35. Testing readability
• Flesch-Kincaid readability test:
• File Options Proofing
• Show Readability Statistics.
• Define scientific terms, take them
out of the text temporarily, run
Spelling check.
• If you get a score over
8th grade, revise!
37. Short sentences & paragraphs
• More manageable,
• Less intimidating
• Avoid confusion
• White space and headings:
clues to what’s important
• One subject in each sentence
• One topic in each paragraph
• introduce your topic in the first sentence
38. What should you aim for?
• Average sentence length:
20 words
• Maximum sentence length:
40 words
• One subject per sentence,
one topic per paragraph
