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A film poster is a marketing product used to advertise films through images and text, including the film title, actors, director, release date, and taglines. Posters are displayed inside and outside theaters as well as online and in print to generate excitement for upcoming movies. A film trailer is also a marketing product that previews a new film in less than 2.5 minutes through highlights, aiming to increase interest in the target audience seeing the full film. Trailers are shown in theaters, on television, and online.
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Task 6 - Promotion Package
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
In what ways does your media product use
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
Media Evaluation Part 3
An independent media company would be the best choice to distribute the film. Independent companies tend to take more risks and are less focused on wide audience appeal, allowing for more creative freedom. While the budget and production sophistication would be lower, the style of the film would be more similar to the finished product. A mainstream company could drastically change the film by providing a larger budget for effects and locations, but the film's low-budget style and complex storyline make it unsuitable for a wide audience. An independent distributor like Verve Pictures that specializes in small, low-budget student films would be the ideal choice.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Distributing films
The document discusses film distribution and marketing strategies for a short film called "Twisted Twins." It defines distribution as sharing something among recipients or spreading it over an area. Some major film distribution companies are mentioned, like United Artists. The author believes United Artists may be suited to distribute "Twisted Twins" since they have distributed similar thriller genres. While made in the UK, the film could appeal internationally like popular British films. Marketing strategies discussed include releasing it on iTunes and promoting it at conventions. Self-distribution is also considered but has pros and cons compared to using an established distributor.
Question 3
The document discusses distributing a romantic comedy film production through Universal Studios. Universal is described as a major studio capable of distributing films to mass audiences. Some of Universal's most successful romantic comedies distributed, like Mamma Mia, are cited as examples of their ability to profit from film distributions. While Universal could distribute the film internationally, the document argues the romantic comedy may be best suited to a UK audience and distributed primarily in Britain initially alongside the production company. YouTube is also proposed as a way to distribute an opening and gain feedback to help determine interest before a wider release.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
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Task 6 - Promotion Package
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
In what ways does your media product use
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
Media Evaluation Part 3
An independent media company would be the best choice to distribute the film. Independent companies tend to take more risks and are less focused on wide audience appeal, allowing for more creative freedom. While the budget and production sophistication would be lower, the style of the film would be more similar to the finished product. A mainstream company could drastically change the film by providing a larger budget for effects and locations, but the film's low-budget style and complex storyline make it unsuitable for a wide audience. An independent distributor like Verve Pictures that specializes in small, low-budget student films would be the ideal choice.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Distributing films
The document discusses film distribution and marketing strategies for a short film called "Twisted Twins." It defines distribution as sharing something among recipients or spreading it over an area. Some major film distribution companies are mentioned, like United Artists. The author believes United Artists may be suited to distribute "Twisted Twins" since they have distributed similar thriller genres. While made in the UK, the film could appeal internationally like popular British films. Marketing strategies discussed include releasing it on iTunes and promoting it at conventions. Self-distribution is also considered but has pros and cons compared to using an established distributor.
Question 3
The document discusses distributing a romantic comedy film production through Universal Studios. Universal is described as a major studio capable of distributing films to mass audiences. Some of Universal's most successful romantic comedies distributed, like Mamma Mia, are cited as examples of their ability to profit from film distributions. While Universal could distribute the film internationally, the document argues the romantic comedy may be best suited to a UK audience and distributed primarily in Britain initially alongside the production company. YouTube is also proposed as a way to distribute an opening and gain feedback to help determine interest before a wider release.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Film powerpoint
Trailers are important marketing tools for films that are shown in theaters, on television, and online. They are shorter versions of films that inform audiences about the genre and plot. The goal is to generate interest and encourage people to see the film. Trailers are designed to complement film posters and target the same intended audience. They highlight a film's unique selling point to distinguish it from other films and help fill theater seats. The timing of trailer campaigns is critical to build excitement but not be so early that audiences forget about the film.
Presentation1
Film4 is a British production company known for producing lower budget, independent films aimed at niche audiences. The document discusses choosing Film4 as a production partner because they fit the criteria of the filmmakers' very low budget, independent film with no CGI effects. Film4 also has their own digital TV channel where they air films they have produced, providing possible future distribution. Studio Canal, a French distribution and production company focusing on European productions, was chosen for distribution. Studio Canal has links with Universal Studios, which could help the film reach an international audience if it receives good reviews.
How film marketing works
A film marketing package promotes a movie through various cross-media platforms like trailers, posters, radio ads, magazine features, and social media events. The Hangover 2 marketing package utilized viral internet ads, Spotify links, and traditional trailers in two lengths. Posters for the movie featured individual actor quotes to give audiences insight into characters. Premier events in Hollywood, New York, and London promoted the actors and final product before public release. The comprehensive marketing package, maintaining consistent branding across platforms, proved effective as The Hangover 2 made $86 million in its first week.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Question 3
This document discusses options for distributing an independent film. It provides information on major film studios and independent distribution companies, noting that independent companies are more likely to be interested in independent dramas from new creators. It also discusses potential marketing strategies such as online promotion on social media and through trailers, as well as exhibition in cinemas and through posters and flyers. Self-distribution is also presented as an option that allows cutting out middlemen but requires more work.
Question 3
This document discusses options for distributing an independent film. It provides information on major film studios and independent distribution companies, noting that independent companies are more likely to be interested in independent dramas from new creators. It also discusses potential marketing strategies such as online promotion on social media and through trailers, as well as exhibition in cinemas and through posters and flyers. Self-distribution is also presented as an option that allows cutting out middlemen but requires more work.
Marketing
Films require comprehensive marketing plans to raise awareness and interest among target audiences. Marketing strategies must reach audiences cost-effectively and may include posters, trailers, websites, social media, television and print ads, and publicity through interviews and reviews. The goal is to build hype in a compelling way and persuade audiences that the film is worth seeing. Effective marketing utilizes an integrated approach and considers the best ways to reach different demographics.
What kind of Institution might distribute your media project and why ?
This document discusses choosing a distributor for a film project. The author researched both large and small distributors, and ultimately decided on Universal Studios for several reasons. Universal distributes many genres, including thriller/horror which is the genre of the author's film. They also distribute both high and low budget films, which the author's film falls under. Universal also distributes to diverse markets, which could help attract audiences. The author's film also fits into a niche market that is not oversaturated. The document discusses logo use and considerations for production and distribution given the low budget.
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Question 3
The document discusses distributing a low-budget film. It suggests that an independent film company like Patchwork Productions would be more suitable than a major studio due to their lower budget needs. Distribution as a straight-to-DVD or downloadable online film is recommended as the cheapest options. Marketing through social media platforms and paper advertising is suggested over television due to budget constraints.
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Eval3
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
Evaluation question 3
This document discusses potential distribution methods for a student film project. It considers distributing the film online through YouTube or Netflix to reach their target teenage audience globally. It also describes screening the completed film at their school as another distribution method, which allowed them to gather feedback and involved various student roles for the event like creating tickets, programs, and posters.
Distribution
Distribution is important for marketing and releasing a film to audiences. A film distributor is responsible for setting the release date and deciding how the film is distributed and marketed. Some major film distribution companies are Warner Brothers, Columbia, Universal, Paramount, and 20th Century Fox. The document suggests that Entertainment One may be interested in distributing the film discussed due to their success with similar genres and lack of British films. Marketing strategies discussed include using posters, social media, websites and video trailers online due to a limited budget. Self-distributing is an option but comes with the drawback of being very time consuming.
Question 3
The document discusses potential distribution methods for a media product. It considers a TV release which would reach a wide audience, though the product may not appeal to most cinema audiences. It also notes drawbacks of only airing when the TV network decides and the risk of missing airings. Another option is an internet release using services like YouTube and Facebook which could provide large audiences and viral advertising among their target demographic of older teens and young adults.
Marketing battleship
A film trailer is an advertisement that promotes an upcoming movie. Trailers are shown on television, the internet, and sometimes radio to act as a teaser and generate interest in seeing the film. Trailers aim to appeal to the target audience of the film through genre and unique aspects like special effects, star actors, or blending genres. Trailers are initially shown in cinemas, then distributed more widely on TV, online, and radio to promote awareness. The timing of releasing a trailer is important to build excitement without viewers forgetting about the film before its release.
HOLLIE BEALE TASK 3
This document discusses film distribution and options for distributing an independent teen drama/comedy film that was produced. It considers potential distribution companies like Entertainment One and StudioCanal that have experience distributing similar films. Marketing strategies are proposed like trailers, posters, and social media to promote the film. The film could appeal to both UK and broader international audiences. Self-distribution is also briefly discussed but determined to be less advantageous than using an experienced distribution company.
EVALUATION Q3
For his low-budget student film, the author proposes several low-cost distribution methods, starting with private screenings for peers and family. He would also make 100-200 DVD copies to hand out to the audience. Finally, he plans to upload the full movie to YouTube or Vimeo to reach a wider, free audience and promote the film more widely with minimal cost.
fox
The document discusses key elements of print and advertising campaigns for film distribution, including the number of film prints, press materials, poster design, advertising locations and size, press campaigns, film talent visits, and preview screenings. It notes that posters are a cornerstone of release campaigns and must engage audiences visually with striking images and minimal text. Posters also feature information about the film's website, release date, and production details. Film trailers are highlighted as an important part of integrated campaigns, allowing audiences to experience narrative elements and generating initial interest through different platforms like cinemas and online.
What do you think the major elements of media
The marketing campaign for The Dictator used risky but effective tactics. Sacha Baron Cohen's outrageous behavior on talk shows and at awards ceremonies created controversy and buzz, which spread through word of mouth. The film's website and trailers also presented the film's comedic tone while leveraging social media platforms to engage potential audiences. Unique marketing stunts that generate discussion, along with positive reviews from others, are key factors that influence people to see a particular film.
Mykonos
Mykonos is a small Greek island located in the Aegean Sea that is known for its beaches, parties, and proximity to the island of Delos. Some of the most famous images of Mykonos are its iconic white-colored windmills. The island offers beautiful, clear waters at beaches like Super Paradise, which is popular for sunbathing and enjoying music and cocktails. Mykonos provides an escape for those looking to get away from it all in a dream-like landscape.
Talidomid off 1
En 1953 se sintetizó la talidomida como sedante, pero causó miles de defectos de nacimiento. En la década de 1960, la doctora Frances Kelsey de la FDA de EE. UU. rechazó aprobarla debido a preocupaciones de seguridad, evitando así tragedias. Ahora, los ensayos clínicos son más rigurosos para proteger la salud pública.
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Film powerpoint
Trailers are important marketing tools for films that are shown in theaters, on television, and online. They are shorter versions of films that inform audiences about the genre and plot. The goal is to generate interest and encourage people to see the film. Trailers are designed to complement film posters and target the same intended audience. They highlight a film's unique selling point to distinguish it from other films and help fill theater seats. The timing of trailer campaigns is critical to build excitement but not be so early that audiences forget about the film.
Presentation1
Film4 is a British production company known for producing lower budget, independent films aimed at niche audiences. The document discusses choosing Film4 as a production partner because they fit the criteria of the filmmakers' very low budget, independent film with no CGI effects. Film4 also has their own digital TV channel where they air films they have produced, providing possible future distribution. Studio Canal, a French distribution and production company focusing on European productions, was chosen for distribution. Studio Canal has links with Universal Studios, which could help the film reach an international audience if it receives good reviews.
How film marketing works
A film marketing package promotes a movie through various cross-media platforms like trailers, posters, radio ads, magazine features, and social media events. The Hangover 2 marketing package utilized viral internet ads, Spotify links, and traditional trailers in two lengths. Posters for the movie featured individual actor quotes to give audiences insight into characters. Premier events in Hollywood, New York, and London promoted the actors and final product before public release. The comprehensive marketing package, maintaining consistent branding across platforms, proved effective as The Hangover 2 made $86 million in its first week.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Question 3
This document discusses options for distributing an independent film. It provides information on major film studios and independent distribution companies, noting that independent companies are more likely to be interested in independent dramas from new creators. It also discusses potential marketing strategies such as online promotion on social media and through trailers, as well as exhibition in cinemas and through posters and flyers. Self-distribution is also presented as an option that allows cutting out middlemen but requires more work.
Question 3
This document discusses options for distributing an independent film. It provides information on major film studios and independent distribution companies, noting that independent companies are more likely to be interested in independent dramas from new creators. It also discusses potential marketing strategies such as online promotion on social media and through trailers, as well as exhibition in cinemas and through posters and flyers. Self-distribution is also presented as an option that allows cutting out middlemen but requires more work.
Marketing
Films require comprehensive marketing plans to raise awareness and interest among target audiences. Marketing strategies must reach audiences cost-effectively and may include posters, trailers, websites, social media, television and print ads, and publicity through interviews and reviews. The goal is to build hype in a compelling way and persuade audiences that the film is worth seeing. Effective marketing utilizes an integrated approach and considers the best ways to reach different demographics.
What kind of Institution might distribute your media project and why ?
This document discusses choosing a distributor for a film project. The author researched both large and small distributors, and ultimately decided on Universal Studios for several reasons. Universal distributes many genres, including thriller/horror which is the genre of the author's film. They also distribute both high and low budget films, which the author's film falls under. Universal also distributes to diverse markets, which could help attract audiences. The author's film also fits into a niche market that is not oversaturated. The document discusses logo use and considerations for production and distribution given the low budget.
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Question 3
The document discusses distributing a low-budget film. It suggests that an independent film company like Patchwork Productions would be more suitable than a major studio due to their lower budget needs. Distribution as a straight-to-DVD or downloadable online film is recommended as the cheapest options. Marketing through social media platforms and paper advertising is suggested over television due to budget constraints.
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Eval3
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
Evaluation question 3
This document discusses potential distribution methods for a student film project. It considers distributing the film online through YouTube or Netflix to reach their target teenage audience globally. It also describes screening the completed film at their school as another distribution method, which allowed them to gather feedback and involved various student roles for the event like creating tickets, programs, and posters.
Distribution
Distribution is important for marketing and releasing a film to audiences. A film distributor is responsible for setting the release date and deciding how the film is distributed and marketed. Some major film distribution companies are Warner Brothers, Columbia, Universal, Paramount, and 20th Century Fox. The document suggests that Entertainment One may be interested in distributing the film discussed due to their success with similar genres and lack of British films. Marketing strategies discussed include using posters, social media, websites and video trailers online due to a limited budget. Self-distributing is an option but comes with the drawback of being very time consuming.
Question 3
The document discusses potential distribution methods for a media product. It considers a TV release which would reach a wide audience, though the product may not appeal to most cinema audiences. It also notes drawbacks of only airing when the TV network decides and the risk of missing airings. Another option is an internet release using services like YouTube and Facebook which could provide large audiences and viral advertising among their target demographic of older teens and young adults.
Marketing battleship
A film trailer is an advertisement that promotes an upcoming movie. Trailers are shown on television, the internet, and sometimes radio to act as a teaser and generate interest in seeing the film. Trailers aim to appeal to the target audience of the film through genre and unique aspects like special effects, star actors, or blending genres. Trailers are initially shown in cinemas, then distributed more widely on TV, online, and radio to promote awareness. The timing of releasing a trailer is important to build excitement without viewers forgetting about the film before its release.
HOLLIE BEALE TASK 3
This document discusses film distribution and options for distributing an independent teen drama/comedy film that was produced. It considers potential distribution companies like Entertainment One and StudioCanal that have experience distributing similar films. Marketing strategies are proposed like trailers, posters, and social media to promote the film. The film could appeal to both UK and broader international audiences. Self-distribution is also briefly discussed but determined to be less advantageous than using an experienced distribution company.
EVALUATION Q3
For his low-budget student film, the author proposes several low-cost distribution methods, starting with private screenings for peers and family. He would also make 100-200 DVD copies to hand out to the audience. Finally, he plans to upload the full movie to YouTube or Vimeo to reach a wider, free audience and promote the film more widely with minimal cost.
fox
The document discusses key elements of print and advertising campaigns for film distribution, including the number of film prints, press materials, poster design, advertising locations and size, press campaigns, film talent visits, and preview screenings. It notes that posters are a cornerstone of release campaigns and must engage audiences visually with striking images and minimal text. Posters also feature information about the film's website, release date, and production details. Film trailers are highlighted as an important part of integrated campaigns, allowing audiences to experience narrative elements and generating initial interest through different platforms like cinemas and online.
What do you think the major elements of media
The marketing campaign for The Dictator used risky but effective tactics. Sacha Baron Cohen's outrageous behavior on talk shows and at awards ceremonies created controversy and buzz, which spread through word of mouth. The film's website and trailers also presented the film's comedic tone while leveraging social media platforms to engage potential audiences. Unique marketing stunts that generate discussion, along with positive reviews from others, are key factors that influence people to see a particular film.
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What kind of Institution might distribute your media project and why ?
What kind of Institution might distribute your media project and why ?
Media homework endless love presentation - year 12
Media homework endless love presentation - year 12
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En 1953 se sintetizó la talidomida como sedante, pero causó miles de defectos de nacimiento. En la década de 1960, la doctora Frances Kelsey de la FDA de EE. UU. rechazó aprobarla debido a preocupaciones de seguridad, evitando así tragedias. Ahora, los ensayos clínicos son más rigurosos para proteger la salud pública.
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Revision institutions pdme and technology
The document provides information on the key aspects of film distribution including production, distribution, marketing, and exhibition. It discusses how films are financed and produced. It explains that distributors are responsible for printing copies of films and marketing them to audiences. Distribution involves positioning a film, circulating prints to cinemas, its release schedule, and extensive marketing. Marketing employs techniques like posters, trailers, advertising, promotions, and premieres. Films are then exhibited in cinemas globally and through home video platforms. Box office performance and revenues are important for recouping costs. New digital technologies are transforming distribution through simultaneous worldwide releases and electronic distribution.
Codes and conventions of a film trailer
A film trailer uses short clips and scenes from a movie to promote an upcoming film and attract audiences. Trailers typically show action scenes, establish characters and locations, hint at the plot without revealing too much, and end on a climactic moment to entice viewers. Conventions of trailers include including the production company logo to build reputation, specifying the film rating, using music and voiceovers to set tone and pace, and including the release date to motivate viewers to see the full film. Trailers are distributed through cinemas, television, and social media to promote films to different demographics.
Film Poster Conventions
The document discusses the codes and conventions used in film posters to advertise and promote movies. It explains that film posters use imagery, color schemes, icons and other visual elements to immediately communicate the genre of the film and give audiences a sense of its narrative. Key visual elements often featured on posters include prominent images of characters, symbols that represent the genre or story, and the inclusion of the film's title, cast, director and other creative talents. The goal is to attract target audiences and generate hype around a film using visuals that stand out on billboards, in theaters and online.
Evaluation 1
This document discusses conventions of different media forms including teaser trailers, magazines, and film posters. It explains that teaser trailers are short advertisements used to promote upcoming films, giving just enough information to generate interest without revealing the full plot. Magazine conventions discussed include using bright colors and fonts to attract readers to the cover, including a recognizable header, and featuring a main model or star. Film poster conventions outlined are using an eye-catching central image to draw in audiences, displaying the title prominently, and including information like the release date and production details.
Movie Poster Codes and Conventions
Movie posters aim to catch viewers' eyes and interest them in a film. Effective posters for mystery and thriller genres typically use dark colors and dramatic images that do not directly face the camera. Key elements of posters include the title in a large, contrasting font that matches the film's branding, listings of popular actors and directors, positive reviews or awards, a brief tagline summarizing the film's tone, the release date, legal credits, promotion of social media platforms, and ratings indicating appropriate audiences.
Codesandconventionsoffilmposter
Film posters are used to advertise films in public places like billboards and bus stops. They need to be eye-catching to intrigue people to see the film. The image is important and often serves as the background, with text overlaying key parts. The title should be in a bold font matching the film's style. Key information includes the director, main actors, and positive reviews to reassure viewers of the film's quality. Many posters use taglines to emphasize aspects of the film and engage audiences. Other details printed include the release date or that it's "coming soon," as well as the age rating. Small print at the bottom lists the casting, production company, and sometimes a website.
Movie Poster Codes and Conventions
This document discusses codes and conventions commonly used in movie posters. It explains that posters are meant to catch a passerby's eye and intrigue them about the film. Key elements discussed include using striking images, noticeable titles in contrasting colors, featuring popular actors/directors, positive quotes, memorable taglines, release dates, legal billing blocks, and ratings. The goal is to effectively brand and promote the film using standardized design techniques.
Film poster
A marketing campaign is important for promoting a film to audiences. The marketing director is responsible for the campaign and uses various methods like trailers, posters, social media, and more. Film posters are a key part as they must attract audiences with just a single image using effective design elements like colors, images, text and more. Posters come in different versions for teasing an upcoming film or the final theatrical release to target different audiences. Effective posters intrigue audiences and communicate the genre.
Film poster
A marketing campaign is important for promoting a film to audiences. The marketing director is responsible for the campaign and must choose effective ways to advertise the film such as trailers, posters, social media, and YouTube. Film posters are a crucial part of the marketing campaign and must intrigue audiences with appealing colors, images, text and information to attract them to the film. Teaser posters aim to engage audiences and promote buzz while theatrical posters provide more details to draw audiences in. Effective posters highlight important elements like the title, stars, genre and tagline to communicate what the film is about to viewers.
Revision marketing overview
The marketing of a film involves deciding on a release date and developing a marketing strategy. In the UK, films are typically released on Fridays. A distributor will choose a Friday with few other releases. They will also consider the seasonality and traits of the film to position it distinctively. Prints and advertising (P&A) are the main marketing tools used by distributors and represent a major investment. Marketing includes press materials, posters, advertising campaigns, arranging talent visits, and preview screenings to generate buzz. Films can have wide, modified wide, limited, or territorial releases depending on the target audience and goals of the distributor. Trailers are a crucial part of marketing as they introduce audiences to the film and help
Teaser trailers
Teaser trailers are short advertisements, 30-60 seconds long, released months before a film to build anticipation without revealing much about the film's content. They aim to pique audience interest through cryptic references or hints at the story. Teaser trailers are a low-cost marketing technique used for big-budget or highly anticipated films to generate early buzz and interest leading up to the film's release.
Evaluation Question 2
The document discusses various techniques for promoting films, including trailers, posters, magazine covers, product placement, documentaries, online screeners, print ads, and tie-ins. It provides details on how each technique works and examples of films that have used certain promotional strategies. Overall, the passage outlines a wide range of promotional methods employed in the film industry to maximize revenue and audience awareness for new movie releases.
Synergy task 2
The document discusses the concept of synergy in movie marketing. Specifically, it analyzes how the 2009 film Public Enemies used synergy across its trailer, posters, and magazine cover to promote the gangster genre film. All elements featured similar visuals and vibes to convey the movie's tone and give audiences a sense of what to expect. Props, settings, and costumes helped establish the 1930s period setting. Subtle design choices, like a lack of color and misty backgrounds, created dark atmospheric vibes. Maintaining consistency across promotional materials through synergy effectively marketed Public Enemies and informed potential viewers of the film's key elements.
Promotional package analysis
The document analyzes the promotional package for the film Inception. It discusses three key aspects: the trailer, poster, and press coverage. The trailer gives audiences a preview and allows them to form an opinion, while the poster provides intrigue to further research the film. Both the trailer and poster feature a physics-defying folded landscape scene to emphasize the mind-bending nature. Press coverage was also important, achieving critical acclaim in reviews and a unique Facebook game and YouTube video that related to the psychological thriller genre. Consistencies across the promotions, like a dark blue color scheme, bold sans-serif font, and portrayals of Leonardo DiCaprio in a sophisticated way, help craft the film's brand identity.
Distribution[1]
Distribution requires understanding a film's target audience through demographics, psychographics, and media consumption habits in order to effectively promote and distribute the film. While the core audience is the focus, the goal is to attract as wide an audience as possible. Distributors conduct test screenings to gauge audience reactions and determine the best way to promote and distribute the film. When planning a release, distributors must consider competition from other films, the film type, star power, release timing, franchises, and awards to maximize the film's success. Some large-scale releases are distributed nationwide on many screens to satisfy anticipated high demand, while specialized films may get limited initial releases to gauge performance and budget further distribution.
Pp12 traditional distribution and marketing
Film distribution involves launching a film in the marketplace and sustaining public interest. It is dominated by major US companies like Paramount, Warner Bros., and Universal. The traditional process involves an idea being developed into a film project, which is then produced and sent to a studio. The studio licenses the film to a distributor who determines how many copies to make and shows it to theaters. Theaters can then lease the film and show it for a specified engagement period before returning the print. Key elements of distribution include positioning, circulation, release scheduling, and extensive marketing campaigns utilizing posters, trailers, advertising, promotions, and press events.
Marketing
The document discusses various strategies for marketing a film, including considerations around the type of film, release timing and location, marketing materials, and tracking effectiveness. It notes that the release date should avoid competition from similar films and major sporting events. Marketing includes creating a website, posters, trailers, screenings for critics, digital campaigns on social media and other sites, publicity in magazines, licensed merchandise, and research to identify what audiences respond to best. The goal is to raise awareness and interest to persuade audiences to see the film in cinemas over other entertainment options.
The different production stages
The different production stages of film making include development, pre-production, production, post-production, distribution, marketing, and exhibition. In development, financing is secured and budgets are created. Pre-production involves finalizing plans, locations, and casting. Production is when filming occurs. Post-production is when editing, visual effects, and sound design are added. Films are then distributed through various methods like service deals, investors, or major distributors. Marketing utilizes social media, trailers, and festivals to promote the film. Finally, exhibition screens the film publicly in movie theaters.
Points from poster analysis
The document analyzes the codes and conventions of horror film posters based on three film posters. It finds that posters are used to advertise and inform audiences of new films by including information like the title, release date, and production companies. Posters generally feature an establishing shot or close-up of the main characters to show audiences the type of film. Text is kept to a minimum while adhering to horror genre conventions to attract audiences. Font size, style, and positioning are important design elements, with the title in the largest font and release date in the second largest at the bottom of the poster. Taglines are used to further intrigue audiences about the film's context.
Marketing for short films
Viral marketing through social media platforms like Facebook and Twitter is an effective low-budget promotion strategy for short, independent films. Creating a Facebook page and sharing trailers and posters generates interest through social sharing. A radio trailer lasting 30-40 seconds provides key details about a film's narrative, release date, and reviews to intrigue audiences. Teaser posters aim to hype a film without revealing details, using images or taglines to spark curiosity until a full trailer is released. Higher budget films can take viral marketing further through elaborate real-world campaigns and leverage known actors to attract established fan bases during interviews.
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
Analysisoflyrics 111010192016-phpapp01
1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Unit 13 assignment 1 report
This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
Analysis For Attack The Block - 4018
1) Attack the Block was released in 2011 and was directed by Joe Cornish with production companies including The UK Film Council and Studio Canal. It had a budget of £8 million and made $5,824,175.
2) The film is a science fiction horror set in a London council estate about teenagers who encounter an alien invasion. It is rated 15 for violence, drug use, and gore.
3) The movie poster depicts a diverse group of teenagers from the council estate ready to battle the aliens, showing the working class setting and themes of fighting and violence.
Focus Group - 4018
The document outlines questions from a focus group about a film trailer. It asks for opinions on whether the trailer was effective and enjoyable, what genre it represents, how it could be improved, and favorite parts. It explains that the filmmaker created a focus group of 12 friends and family to get feedback on the trailer by showing it and having them answer questions. Most feedback suggested making the trailer look less like a drama and more realistic.
Audience Research - 4018
Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before
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About marketing
- 1. A film poster is a marketing product and is used to advertise a film. There may be several versions for one film, with variations in regards to size and content, also some posters are designed specifically for particular countries. It usually contains an image with text, but with the development of technology and software many film posters today have much more to them. The text usually contains the film title in large lettering and often the names of the main actors; it may also include a tag line, the name of the director, names of characters, the release date and the credit block. Movie posters are displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's press book and may also be used on websites, DVD packaging, flyers, advertisements in newspapers and magazines. The purpose of a movie poster is to get customers excited about an upcoming movie. To do this, there must be various features on the poster. And important feature is the release date. This is used to get customers hyped about the movie. Sometimes there is a tagline which might link to the genre A film trailer is a preview of a new film, it is a marketing product. Its main purpose is to advertise the film, usually by highlighting the best bits of the film in the trailer, so more of the target audience wants to see the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by the MPAA; however, each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film. Film trailers are mainly shown in cinemas and on the television; but as more and more people become involved with online media, the internet is also another place where film trailers can be seen.