Trailers are important marketing tools for films that are shown in theaters, on television, and online. They are shorter versions of films that inform audiences about the genre and plot. The goal is to generate interest and encourage people to see the film. Trailers are designed to complement film posters and target the same intended audience. They highlight a film's unique selling point to distinguish it from other films and help fill theater seats. The timing of trailer campaigns is critical to build excitement but not be so early that audiences forget about the film.

1. Marketing Battleships

2. Film trailers are an important part of a film’s marketing campaign they are produced with
money left over from the film’s main budget. They are adverts for the film and are simply
shorter versions of a film. They inform potential audiences about a film with the purpose
of encouraging people to see the film at the cinema. They are designed to compliment
film posters and vice versa. They are made to help audiences understand the genre of
the film and convey what the film will be about. They are designed to appeal to an
audience and get the audience interested in the upcoming film. Trailers are aimed ay the
same audience as the films they publicise. There are certain features in a trailer to
appeal to specific groups of people. The trailers help fill cinemas as they gain the
audiences is interest and give the film a USP (unique selling point). The USP is what
separates one film to another and makes the audience want to see the film. Trailers are
shown at the cinema, on TV and online and are usually accompanied by poster
campaigns and radio campaigns to give wide coverage for new film releases. They are
often shown on TV, on the internet on sites such as Youtube and also played in cinemas
before the beginning of another film. Most trailers are produced at the same time as the
film is being edited and the timing of the trailer campaign is important. It must be shown
far enough in advance to generate excitement about the films release but not so early
that people forget about the film the time it is released.

3. With the use of things such as teaser trailers and film posters this
marketing package signifies the genre of the film as there is a
number of things producers can do to interpret different genres
such as comedy or humor into these media products. The
promotion of the film also shows what the film is about as plot
story lines can be introduced and also characters and what their
role in the film may be.