The marketing of a film involves deciding on a release date and developing a marketing strategy. In the UK, films are typically released on Fridays. A distributor will choose a Friday with few other releases. They will also consider the seasonality and traits of the film to position it distinctively. Prints and advertising (P&A) are the main marketing tools used by distributors and represent a major investment. Marketing includes press materials, posters, advertising campaigns, arranging talent visits, and preview screenings to generate buzz. Films can have wide, modified wide, limited, or territorial releases depending on the target audience and goals of the distributor. Trailers are a crucial part of marketing as they introduce audiences to the film and help