Double page spread development Pp16 exhibition, audience consumption, cross media convergence. Pp12 traditional distribution and marketing Pp11 technology in production Pp10 production issues research the boat that rocked Pp8 producing flms key terms Pp7 competing industries us vs uk production Pp6 british film industry funding Pp5 synergy and cross media convergence Pp4 disney and vertical intergration Pp3 disney and horizontal integration Pp2 disney and horizontal integration 
