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An Introduction to Gamification for Marketing (elecomp2018)
This document provides an introduction to gamification for marketing purposes. It defines gamification as using game design thinking and mechanics to engage users and solve problems. The document outlines some key categories and theories of gamification including self-determination theory. It discusses why gamification can be useful for marketing and provides examples from companies that have used gamification in their marketing campaigns. The document also covers gamification design frameworks, tools, and considerations for implementing gamification strategies.
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An Introduction to Gamification for Marketing (elecomp2018)
- 1. AN INTRODUCTION TO GAMIFICATION FO R MARKETING
- 2. Alireza Ranjbar Shourabi CEO- Art of Light and Motion Interactive Software Hamsaa Faranesh Fanap Poolito Peyke Bartar Tooska *3# Co-founder IRAN Gamification Association Avecen Rise Gamification Guru 100 – Top 20 Vaslapp Alireza.Ranjbar@ALMgames.com 2
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- 4. GAMIFICATION A DEFINITION The Processof using Game Design-Thinking and game Mechanics To Engage users and Solve Problems. GAMIFICATION ≠ GAME 4
- 5. GAMEFUL & PLAYFULSAMPLES 5
- 6. GAMIFICATION CATEGORIES • Product Gamification •Workplace Gamification • Marketing Gamification • Lifestyle Gamification 6
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- 8. POWER OF GAMES 1)CLEARLY DEFINED GOALS 2) CLEARLY DESIGNED RULES 3) BETTER SCOREKEEPING 4) MORE FREQUENT FEEDBACK 5) CONSISTENT COACHING 6) FUN SURPRISES 7) DATA DRIVEN DESIGN 8
- 9. WHY WE WANT GAMIFICATION INMARKETING? 9
- 10. Some Hints onGiM 10 Designing for a a campaign? Must prioritize! What KPIs? Designing for a whole strategy? Game-based Marketing! Tools!!! Black Hat and/or White Hat Intrinsic and/or Extrinsic Fun and Creativity Culture!
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- 20. LEADERBOARDS Two Major Types -Theno-disincentive leaderboard * Social incentive * Right in the middle -The infinite leaderboard * Locally * Socially * Globally Privacy (gym example) 20
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- 24. Some Thoughts There areno perfect solutions, there’re Optimal solutions! So Always Calibrate! Data and Science do the talking and the rest just shut up! Creativity can be the secret sauce and completely different for every solution! Gamification can be one of the tools for designing Virality! 24
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