This document describes CookieBox's methodology for using transmedia storytelling and gamification for business projects. It discusses their philosophical approach and operational process, which includes analyzing needs, conceptualizing a story and transmedia plan, developing narrative and gamification elements, and implementing the project. Case studies are provided for companies like Agbar, Google, and Telefonica. The document outlines CookieBox's core team and some of their clients and partners.

1. Methodology
Success Cases
CookieBox Universe
Operational Processes
GAMIFIED TRANSMEDIA
STORYTELLING

2. COOKIEBOX
METHODOLOGY
GUIDE

3. COOKIE BOX PHILOSOPHY

4. COOKIE BOX METHODOLOGY MODEL

5. COOKIE BOX PEDAGOGICAL MODEL

6. STORYTELLING IN DEEP

7. WHY STORYTELLING

8. TRANSMEDIA IN DEEP

9. GAMIFICATION IN DEEP

10. GAMIFICATION IN DEEP
COOKIEBOX
SUCCESS
CASES

11. AQUALOGY PEOPLE
AQ Movie
AQUALOGY PEOPLE – MOVIE
CUSTOMER: Agbar
BUSINESS TAGS: Internal Communication,
Customer Centricity, Training and
Development, Sales, External
Communication
PROJECT GOAL: Lead employees through
corporate values and strategy change
process, develop skills and conducts vital to
succeed on the way to new corporate goals
and vision.
TRANSMEDIA PLATFORMS: Complete
Transmedia Storytelling Gamified Plan.
Movies, Comics, Viral videos, Cartoons,
Web-site, Alternative Reality Games,
Workshops.
AQUALOGY PEOPLE – CARTOON
AQ CARTOON

12. Brand RE: Imagined
CUSTOMER: Google
BUSINESS TAGS: Internal Communication,
Innovation, Customer Centricity, Change
Management, Sales
PROJECT GOAL: Communicate the new
commercial strategy and reasons beyond it
to Google employees, allign them into high
performance teams, move from technical
sales to consultative sales.
TRANSMEDIA PLATFORMS: Workshops,
Set of short movies, created by
employees of Google
IMPORTANT! THE MOVIES, SHOWN IN THE RIGHT PART
OF THE SLIDE, WHERE DESIGNED, CREATED AND SHOT
BY GOOGLE EMPLOYEES.
I NEED YOUR
HEART
– MOVIE
PASSWORD:
GOOGLE
BACK TO
MARKET
– MOVIE
PASSWORD:
GOOGLE
WORKSHOP
EXPERIENCE
– DOCUMENTARY
PASSWORD:
GOOGLE

13. AMBIENT MANAGEMENT
Teaser
PASSWORD: teaser
AMBIENT MANAGEMENT– TEASER
CUSTOMER: Telefonica
BUSINESS TAGS: Internal Communication,
Team Building, Disruptive Innovation
PROJECT GOAL: Communicate to all
Telefonica employees importance of new
Innovation department as central hub of
internal changes; creation of high-
performance team inside the newly-created
department.
TRANSMEDIA PLATFORMS: Teaser,
Workshop, Art Creation Experience
AMBIENT MANAGEMENT– EXPERIENCE
EXPERIENCE
PASSWORD: trailer

14. CAMPUS BBVA
Movie
PASSWORD: dramanagement
CAMPUS BBVA – MOVIE
CUSTOMER: BBVA
BUSINESS TAGS: Knowledge
Management, Training and Development,
Internal Communication
PROJECT GOAL: Boost interest to already
existing corporate e-learning platform,
aimed at professional and personal self-
development of employees.
TRANSMEDIA PLATFORMS: iPad virtual
campus, Short dramanagement film,
Workshops

15. DREAM WITH ME
Movie
PASSWORD: SUENOS
DREAM WITH ME– MOVIE
CUSTOMER: Johnson&Johnson
BUSINESS TAGS: Internal Communication,
Knowledge Management, Customer Centric
Organization, Sales
PROJECT GOAL: Increase sales of antui-
allergy medical product through
communicating the importance of right
allergy diagnosing among J&J customers -
employees of pharmacies. .
TRANSMEDIA PLATFORMS:
Dramanagement film, Workshops

16. WINBASE
CUSTOMER: KPMG
BUSINESS TAGS: Training and
Development, Sales, External
Communication
PROJECT GOAL: Develop a global vision
of the company for junior collaborators,
while developing their sales skills in order to
increase corporate commercial
performance.
TRANSMEDIA PLATFORMS: Teaser,
Gamified Web-site, Physical gamification
materials
Teaser
PASSWORD: WINBASE
WINBASE – TEASER

17. GAMIFICATION IN DEEP
OPERATIONS
BEHIND THE
PROJECT

18. PROJECT PHASES
PHASE I
ANALYSIS AND RESEARCH
The objective is to determine the real needs of the client as well as the key
elements for defining appropriate gamification and transmedia strategies.
Embodiment, among other tools, of the "Game Related Test" to determine the
motivators of the target.
CONCEPTUALIZATION AND DEFINITION
A) DEFINITION AND DEVELOPMENT OF THE STORY.
Transversely leading creation of unique corporate story, taking into account:
Objectives, Culture, target profile...
B) DEFINITION OF TRANSMEDIA PLAN
Which will use the most appropriate media to reach the target and achieve
the objectives we seek.
C) DEFINITION OF GAMIFICATION STRATEGY
What will be the structure, dynamics and mechanics of the game, perfect for
target and goals of the project.
PHASE II

19. PROJECT PHASES
PHASE III
DEVELOPMENT
Phase of work with the client in which the different elements are developed:
- Defining project aesthetics.
- Design and Production of narrative and educational content (Adiovisuals,
Comics ...)
- Design and Production of gamification elements: challenges, rewards,
achievements, scores ...
- Design of user interaction.
- Validation and integration with Customer Systems.
- Development of the technology platform that supports the process.
- Play Test with "Focus Group" and restricted settings.
IMPLEMENTATION
Start of the project with final users.
Maintenance and revitalization of all processes.
PHASE IV

20. GAMIFICATION IN DEEP
COOKIEBOX
UNIVERSE

21. SOME OF OUR CLIENTS

22. SOME OF OUR PARTNERS

23. COOKIEBOX CORE TEAM

24. COOKIEBOX CORE TEAM

25. COOKIEBOX CORE TEAM