The document analyzes the business model and marketing strategy of www.planyourtripindia.com. It identifies several limitations, including a generic domain name, lack of professional website design, and insufficient online and print promotional activities. It then provides suggestions to address these limitations, such as redesigning website elements, increasing search engine optimization and marketing, publishing travel literature, and pursuing print advertising opportunities. The goal is to help establish Planyourtripindia.com as a leading luxury travel brand.

1. Competitive Study And Suggestions Of The Promotional Pitch
For
Planyourtripindia.com

2. Thisbriefstatescertainlimitationsofthebusinessmodelofwww.planyourtripindia.comwithrespecttoits
expansion and services deliverance as a 'Premium Luxury Tour and Travel Planner' and management in
collaboration with the verticals of hospitality management and tourism Industry. The study done and
solutions suggested by ColourSquare marketing Pvt. Ltd. are directed towards establishing PLAN YOUR
TRIP as a leading brand with considerable business leads and conversions as a premium luxury tour
plannerandexploreotherareasforitsgrowth.
Planyourtripindia.com

3. Planyourtripindia.com
CONTENTS
1. Introduction…………… 4
2. Apparent Business Model……………… 5
3. Limitations Posed by the Business Model…………….. 6
4. Limitation of Marketing Elements on the Portal………… 7
5. Suggestions for promotion and pitch…………. 8
6. Conclusion………… 9

4. Planyourtripindia.com
Introduction
Planyourtripindia.com, a leading tour planner providing it's tailored as well as customized plan
services across India is now exploring and expanding avenues in the field of premium Luxury
travel. Being in fashion industry for about 28 years and dealing with leading Luxury Apparel
Brands, the company has diversified into the travel industry to provide travelers with the
experience and comfort of luxury touring with special focus and attention. Company has design
togrowasafirstpreferenceofabrand-consciousTraveller.
Focusing in different segments of travel and hospitality industry, planyourtripindia.com has at its
travel portal has sections like Indian holidays, International holidays, Honeymoon packages,
Flights and hotels, Corporate, Cruises, Luxury transport, Luxury train and School tours. The
company provides tailored and customized tour packages for different destinations across the
world. The company has business tie-ups with hotels, resort, cruise liners, travel agent and
agenciesaspartofitsbusinessnetwork.
With focusing its efforts toward luxury travel catering to niche and elite class for specialized tour
packages Planyourtripindia.com is not deriving results according to the expectation and capital
investment. TheROIistoolowintermsofbusinessleadsandconservation.
This study done by Colousquare Marketing Pvt. Ltd. provides valuable insight into deficiencies of
businessmodelwithrespecttoluxurytravelandshedlightsondifferentideasandapproachesto
improvecompany'sefficiencyandapproachtoluxurytouring,thusimprovingprofitability.

5. Planyourtripindia.com
Apparent Business Model
Similar to patterns of e-commerce business portals in travel industry like makemytrip.com, yatra.com,
hellovisit.com, etc., the PlanyourtripIndia.com is a travel portal having intensive functionality in form of pages and
formstoacquaintatraveleraboutitstourpackagesatthesametimetellinghimboutitineraryaswellaspricing.The
model fetches queries based on search engine results as well as online referencing. The entire site is divided into
segments as according to tour packages Indian holidays, International holidays, honeymoon packages, Flights &
Corporates, Cruise, Luxury Transport, Luxury Train and School tours. And each segment is further elaborated for
destinationsoverview,itinerary,pricingandquery.

6. Planyourtripindia.com
Limitations Posed by the Business Model
As a new venture in travel industry, planyourtripIndia.com is competing along with well established and
market leaders like makemytrip.com, yatra.com and many other established travel planners in the same
domesticaswellasinternationalhighlycompetitivetravelmarket.Followingaresomeofthelimitationsof
the planyourtripIndia.com that might be hindering its projected sales target and making it difficult to
generatesufficientbusinesstosustain,runandprofiteeringoperations.
1. The domain name under which the travel portal is currently framed is similar to
http://www.planyourtrip.co.in/ hold by Yatra.com, a leading tour planner and
http://www.plantripindia.com/ another travel portal with considerable online presence. The
uniform names for the above said websites may tend comparatively new venture
www.planyourtripindia.com to lose business leads in form of online search due to lack of online
promotioninformofInternetmarketing consisting stepsofSEMandSEO.
2. Theinterfaceoftheportalislackinginaprofessionalandcorporateappeal.
3. Theenquiryformatthehomepageaswellsasinnerpageslacksattractivedesigningelements.
4. The site is dynamic in nature that is one of the important facets of website posing problem for
onlinepromotion.

7. Planyourtripindia.com
Limitation of Marketing Elements on the Portal
· The portal has not suitable and attractive forms on the pages to generate considerable
numberofqueries.
· Withreferencetopremiumluxurytravelpackage,theportallacksattractivedesign,aswell
assuitablecontent.
· The portal lacks promotional means on the website like collaterals, travel literature like
elaborate itineraries and ample printed advertising material in form of coffee table books,
andprinteditinerariestopromotetheportal.
· Theportalhasnotsupportivecontentlikeblogsandarticlestosupporttheonlinecontent.

8. Planyourtripindia.com
Suggestions for Promotion and Pitch
Taking notice of the above discussed factors with respect to the promotion of the website,
following steps could be taken to promote the portal by Print Media as well as by the online
promotion.
a) Print advertising
· Publication of articles and cover stories at leading industry magazines and
tabloids.
· Promotion at exclusive clubs by marketing collateral and event
management.
· Publishing extensive travel literature in form of itineraries in form of
brochure coffee table books, etc.
· Associations with travel groups and state tourism departments.
· Media campaigns.
· Specialized tour packages.
b) Online advertising
· Online promotion in form of SEO and SEM.
· Redesigning of website elements focusing premium luxury travel packages.
· News letters
· E-mailers
· Blogging, etc.

9. Planyourtripindia.com
COLOURSQUARE MARKETING PRIVATE LIMITED
Corporate Office : SU-112,Second Floor, Pitam Pura,New Delhi-110088
Phone : +91-11-4268 6954, 6464 8900 (7Lines)
e-mail : coloursquare@gmail.com
Website : www.coloursquare.net
SWOT By
Conclusion
Thus, study done and projections made by Coloursquare can help www.planyourtripindia.com
to gain leverage in the competitive travel and tour industry with respect to lead generation and
ROI(ReturnonInvestment)