The document outlines Kieron Rose's extensive experience in marketing and project management, particularly with the National Guild of Removers and Storers, where he developed innovative membership benefits and marketing strategies, including an augmented reality app and personalized video quoting system. His work has significantly contributed to revenue generation and member engagement, evidenced by high response rates and sales success since the launch of various marketing materials. Kieron showcases a versatile skill set in design, sales, and project management, underscoring his adaptability and leadership in diverse creative environments.

1. Responsibility for creating The National Guild’s entire membership benefits program. Following focus groups with Guild
members and the public I was tasked with putting together a complete strategy for recruitment, sales, membership
benefits, marketing materials, social media marketing, advertising and television commercial campaign.
Research, design, briefing and project managing an Augmented Reality app (the first of its kind) for the moving public. Work
on the app included scripting, directing and producing in-app videos, designing logos, devising and commissioning 3D
models and assets for the app, design of the user interface, problem solving, testing, approval and submission of app to
Google Play and Apple app stores. The app can be personalised to each member and includes unique, user generated
Augmented Reality.
Concept, design, script and development of first of its kind personalised video quotation system: A new concept in quoting
for customers, The Video Quotation system utilises variable data video to give a truly personalised experience to the
customer. I took the project from an idea through to completion and the final product includes a simple user interface, an
extensive database of pre-recorded customer names and modular and variable computer animation.
Director of Marketing
The National Guild of Removers and Storers Ltd 2001 – PRESENT
Television commercial: Script, design, direction through to approval by Clearcast on behalf of the Advertising Standards
Authority.
Having designed their last marketing pack in 2006 (with an innovative, at the time, 3D animated DVD), I created,
designed, authored and produced a completely new set of marketing materials for use by Guild members to help them
increase their conversion rates. Commissioning work from numerous creatives and working in conjunction with the
Augmented Reality app developers. This project involved problem solving and creating generic designs and artwork that
can be adapted for varying levels of personalisation. The marketing materials also include a 3D pop up card using
Augmented Reality personalised to each member. This Augmented Reality pop up canvass card has achieved an 80%
response rate from the public.
Other notable projects for The Guild
EXPERIENCE
I am a highly self-motivated and creative marketing and project manager with 16 years experience in high level
environments. A problem solver and innovator, I’m confident and adaptable with a proven track record for creating first
class marketing materials as well as membership benefit programmes.
Extremely flexible in terms of abilities and skills, from sales, team organisation, customer relationship management,
working on projects from original idea through to completion. With a real eye for visual detail, design and quality that
carries through to all aspects of my work. Experience of managing both large and small scale projects with assets and
design work sourced from multiple countries.
An excellent communicator and leader with an emphasis on utilising the strengths of colleagues and outsourced skills. I
thrive on creating an environment of forward thinking ideas driven by practical business needs, sales targets and
innovative marketing solutions. I have extensive experience working both in a team or on my own initiative.
Proven success within a field sales role as well as account handling experience.
PERSONAL STATEMENT
kieron.rose@ntlworld.com07956 066 52177 Costock Avenue, Sherwood
Nottingham NG5 3AX
KIERON ROSE RÉSUMÉ

2. This complete membership benefit package has proven to be a considerable success with members. A premium product,
the marketing materials are on their third reprint, having sold many thousands of copies with a far higher than expected
take up rate. Since their launch in August 2015 The Guild's marketing packs have generated hundreds of thousands of
pounds in turnover for The Guild.
The approach, discussions and implementation of an Interest Free Credit Scheme (the first of its kind in the industry).
Creation of another app marketed at members of the Guild, with social media facilities, news and information.
Development of lenticular vehicle badges (believed to be the first of their kind).
Handling and producing content for social media (primarily Facebook). On a weekly basis creating captivating and
engaging videos and posts, including a song (written by myself). In three months, these videos achieved 100,000 views
and The Guild’s page “Likes” increased by nearly 2000%.
Creating, scripting and directing numerous promotional films for The Guild. Organising and hiring professional actors,
booking and working with production companies, combining live action with animation, editing and delivery of the final
product.
Design and development of an innovative “print your own” range of marketing materials for members.
Sourcing and working with suppliers, printers and manufacturers.
Development of an industry packaging scheme
Design of the new Removals Industry Ombudsman Scheme logo.
Design of the Inspected Remover logo.
Uniform design.
Conducting member and customer research.
Creating logos and marketing designs for members.
Sourcing and implementing consumer discount card scheme.
Design, creation and implementation of industry rating website (www.removalapproval.com).
Last iteration (2006) and total rebrand (2014) of The National Guild logo, accompanying animated logo as well as
letterheads, business cards and entire corporate identity.
Removal company inspections to ensure achievement and maintenance of standards.
Presentation and field sales of membership benefits and recruitment.
Redesign of the Guild website.
Authorship and design of En Route magazine and Lion Magazine.
Article research and writing.
Exhibition stands: Designing and building multiple and complex exhibition stands.
Primarily a sales role, I was able to use my experience as a designer of Point of Sale, packaging and display products to work
effectively with customers to establish their needs. Working for a relatively small company, the position required me to be
extremely versatile, switching seamlessly from a sales role to one of designer as well as liaising with production teams.
From packaging to complex point of sale my designs were used in numerous industries and often far exceeded customer
expectation within tight budgets.
The role required writing reports, account handling, design work, working with CAD/CAM designers as well as production
companies.
Sales and design
Display Creations 1999 – 2001
Coutts specialised in creating Point of Sale (POS) for the film industry. Using CAD and cardboard and paper engineering, I
worked on numerous high profile POS projects such as the VHS rerelease of Star Wars (episodes IV to VI), The Full Monty,
Mousehunt, Antz, the rerelease of Grease and Saturday Night Fever on to VHS (given a free rein on this project I created a
complex jukebox design, complete with flashing lights. The client liked the final product so much they doubled their
original order.
During my time at Coutts I was singled out by one of the directors for having sales potential. I and three colleagues were
tasked with creating an architectural POS division that tendered for work for the Millennium Dome. I was given a sales and
design role in this new company that included client liaison and field sales.
Design and sales
Coutts Retail Communications Ltd 1997 – 1999
KIERON ROSE

3. BA (Hons) Visual Communication Design (2:1)
Middlesex University
1994 – 1997
Art Foundation Course (Distinction)
Middlesex University
1993 – 1994
3 A Levels
Bishop Stopford’s School
1993
9 GCSE’s
Bishop Stopford’s School
1991
EDUCATION
Films (regular cinema goer and organiser of weekly film group), keeping fit, travel, building mechanical displays, restoration
projects (restoring a Wurlitzer 2400 jukebox), writing poetry, socialising, Karaoke, guitar, music, pop up card design and
mechanics, walking, DIY (currently restoring my house), popular science.
HOBBIES AND INTERESTS
Working within a team, working independently, managing numerous creative people and projects at once, design and
development of marketing materials involving producing numerous complex items on time and on budget for a very
specific audience. Carrying out and implementing customer research. Sourcing, working alongside and managing talented
designers in many different disciplines and tying multifaceted projects together in one coherent package. Creating and
sourcing related materials such as holographic decals, lenticular and variable data printers. Creating new product
categories and development. With a real attention to detail I am able to check, proof and sign off complex artwork. Working
for large and small companies I have the ability to produce industry leading work on very tight budgets therefore giving my
employer the capability to punch way above their weight.
KEY TRANSFERABLE SKILLS
Computer and technology literate
Word processing (Microsoft Word, Excel)
Graphics packages (Illustrator, Photoshop, CorelDraw)
Problem solving skills
Pop up design speciality
Video editing
Sales and field sales
Low cost product and manufacturing sourcing
Working with designers within multiple disciplines
Project management
Account handling
Business strategies
Recruitment campaigns and strategies
Product and campaign research
ADDITIONAL SKILLS
KIERON ROSE

4. Speed dating host for:
www.speeddater.co.uk - 2002 to present
www.myspeeddate.co.uk - 2014 to present
My responsibilities include: registering guests, hosting and running speed dating events (on average 3 a month). Duties
Include explaining to large groups of people how the event works and making sure the evenings run smoothly. Due to my
extensive experience, I also train other hosts who are new to speed dating.
NOTABLE MENTION
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KIERON ROSE